PURPOSE:

Are you a visionary marketing and communications leader passionate about building impactful brands across diverse markets? We are a dynamic, multi-country insurance and financial services group with a strong presence in Kenya, Uganda, South Sudan and Malawi and we are looking for an experienced Head of Marketing & Communication to join our management team in the Business Excellence directorate.

As Head of Marketing & Communication reporting to Group Director Business Excellence, you will be responsible for designing and executing a unified marketing and communication strategy that supports strategy execution and business growth, strengthens brand equity, and enhances customer engagement across all our markets. This is a strategic leadership role that requires a balance of high-level planning and hands-on execution.

PRIMARY RESPONSIBILITIES:


Champion the development and execution of an integrated marketing and communication strategy aligned to the overall Group strategy, business goals and market dynamics
Oversee the planning, execution, and analysis of marketing communication campaigns across various channels, including digital, social media, print, and events.
Ensure consistent messaging and visual identity across all touch points platforms and countries
Collaborate with internal stakeholders to develop and deliver engaging content for various channels, including websites, blogs, social media, newsletters, and press releases.
Oversee the management and optimization of the company’s digital presence, including website, search engine optimization (SEO), and paid advertising.
Lead the Marketing and Communications function, fostering relationships with internal and external stakeholders including media, influencers, and partners to promote the company’s brand and achievements.
Support country-level marketing communication teams, fostering collaboration and excellence
Utilize data and analytics to measure the performance of marketing and communication initiatives, optimizing strategies to drive continuous improvement.
Manage the marketing and communications budget, ensuring cost-effective allocation of resources to achieve desired results.
Promote a culture of innovation, collaboration, and continuous improvement within the Marketing and Communications function.


GENERIC DUTIES


Carry out performance appraisal, coaching and mentoring to staff
Resource allocation, staffing and leave approval
Participate in planning and budgeting for the department
Participate in various meeting and committees and acting as spokesperson on behalf of the company


Key Skills, Knowledge, Experience and Behavioural Competencies

 Academic and Professional Requirements


Education  Degree in Marketing, Business, Digital Media, or a related field.
Master’s Degree    Master’s in related field will be added advantage


Professional Qualifications


Post graduate diploma in Marketing


 Experience Required:


Relevant experience    Have knowledge and relevant work experience of not less than ten (10) years, with at least five (5) years served in leadership position