About the job
As the Digital Marketing Head, you shall, foremost, be responsible for revenue generation through and using digital platforms, and to lead and line-manage the digital sales team, have a day-to-day overview of the Company’s website, online presence, digital platform activity, and social media channels and a strategic overview of the ecosystem, and performance of the product on the dashboard, and ensure the Company’s digital presence is constantly improving. You shall be responsible for recruiting, training, leading and managing the Digital Marketing Team and driving their performance to achieve their sales targets towards consistently increasing net profits for the organization. You shall use your in-depth knowledge in digital marketing and in-depth understanding of the online marketplace to develop a strong digital strategy that is tailored to the Company’s goals and objectives. You shall design and run campaigns over multiple channels including online ads, social media, display ads, email, webinars etc. and also utilize other lead generation, marketing and selling methods to scale up demand for our product. You shall be responsible for all aspects of the demand generation process and building a complete lead generation system that gets results. Your ultimate goal is to deliver on daily, monthly, quarterly and annual revenue targets. You shall be required to get your team to deliver game-changing results, spearheading the move to take the product global within months.
Reporting to the CEO and/or his designate, the main roles of this position include:

Generate consistently increasing revenue for the company by meeting the set daily, weekly, monthly, quarterly and yearly revenue targets
Set up, implement and manage the Company’s overall digital marketing strategy in order to achieve our business goals and objectives
Maintain an overview of all online communications, external-facing digital products and social media across all platforms, developing and promoting standards and processes to ensure quality, usability and consistency for our audiences
Develop and execute campaigns tied to Product and Sales Goals
Coach, advise and share information on digital content, communications and services with the wider organization. Encourage and support staff across the Company to engage with digital communications and adopt a ‘digital first’ mind set
Keep on top of new and innovative ways to present the Company’s digital content, proposing and innovating ways to develop its content in line with changing digital trends and target audience preferences
Ensure that the customer experience is given top priority and develop proper feedback mechanisms
Prepare sales and marketing plans and strategies in line with the company’s business objectives
Generate new business for the company as well as maintain current business relationships with existing clients
Build inbound and outbound marketing plans
Lead growth marketing for the products in different regions/territories/countries in keeping with the company’s expansion plans
Design and execute marketing campaigns that you plan across customer segments and digital channels based on performance goals of the Sales team
Write marketing campaign briefs that guide your team to flawless execution and achievement of the set goals
Assist in setting daily, monthly, weekly, quarterly, and annual targets, and communicating and monitoring their achievement by the Digital Sales Representatives as well as developing commission structures
Ensure thorough, unassailable product knowledge and sales skills of all team members
Ensure that all team members execute flawless sales pitches and consistently improve their selling skills and keep apprised of product developments and other changes
Set the pace for the Digital Sales Representatives and constantly provide feedback to better their performance
Provide clear, timely and targeted coaching to your activation team to eliminate quality issues and improve performance to ensure sales targets are met and targeted MQLs and SQLs are generated
Prepare and present standard and ad hoc reports on all sales and marketing activities and status of performance
Develop and cascade campaign briefs to guide your Marketing Activation team to deliver the targeted MQLs and SQLs
Maintain the Company’s brand’s online presence and sales by working on various marketing campaigns and engaging prospects on various social media platforms
Manage and oversee various digital marketing channels
Take the lead on Google Analytics and other digital monitoring/measurement tools, ensuring that digital metrics are well-implemented, closely monitored and consistently reported
Measure ROI and KPIs of the business investments and the Sales and Marketing team members
Prepare and manage the digital marketing budget
Oversee all the company's social media accounts
Suggest activities for improving the quality of online content
Track and measure SEO and Google Analytics metrics and provide reports
Research and forecast future sales and performance trends
Lead, supervise and motivate members of the digital marketing team
Research on competitors, opportunities and threats in the market and provide suggestions for improvement etc.
Handling customer issues and escalating them accordingly
Optimizing the customer experience and engagement with the Company and its products
Keep abreast with industry and market trends and best practices
Develop, participate, and deliver high-level impactful presentations and conclusions to senior management and key stakeholders
Any other duties as may be assigned from time to time

Skills and Qualifications for this position include:

Relevant qualifications in Digital Marketing
Brought in revenues of over $10 Million through digital marketing
Thorough understanding of the Motor Vehicle Sector is preferred
Passion for digital technologies and various digital marketing channels
Over 8 years of experience as in a similar position
Experience in establishing business goals and strategies
Excellent analytical skills to understand market dynamics, determine appropriate strategies, and identify opportunities for growth and improvement
Excellent communication and leadership qualities
Ability to work under pressure

Key Performance Indicators

Achieve 100% revenue generation through meeting daily, weekly, monthly and yearly Sales targets
Achieve 100% set target for number of qualified leads per day, week, month and year
Achieve 100% client retention rate for each month
Recruit, train, manage, deploy and retain the set optimal number of Digital Sales Representatives
Ensure Digital Sales Representatives reporting to you achieve 100% of their daily, weekly, monthly and yearly Sales targets
Achieve set targets in the ecosystem and maintain optimal numbers