Responsibilities

Organize and oversee advertising /communication campaigns (social media, TV, etc.)
Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures
Initiate and control surveys to assess customer requirements and dedication
Write copy for diverse marketing distributions
Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
Monitor progress of campaigns using various metrics and submit reports of performance
Collaborate with managers in preparing budgets and monitoring expenses

Requirements

BSc Degree / BA in Marketing, Business Administration or a relevant discipline
5 - 7 years Proven experience as marketing executive or similar role
Good understanding of market research techniques, data analysis, and statistics methods
Thorough knowledge of strategic planning principles and familiarity with social media and web analytics