Experience: 5+ years in B2B sales / FMCG (coffee or beverage industry preferred)

Languages: Fluent in English; Swahili a strong advantage

Education: Bachelor’s degree in Business, Marketing, Sales, or a related field (MBA is a plus)

About Moyee Coffee


We’re not just selling coffee — we’re flipping the global coffee chain on its head. Moyee Coffee is building the world’s first... FairChain-powered coffee brand, roasting coffee where it's grown in Ethiopia and Kenya. By keeping more value in coffee-growing countries, we pay farmers a Living Income Reference Price, create local jobs, and prove that fairer trade is smarter trade*. That means more jobs, more value, and more dignity for coffee-producing countries.
Our mission? Make fairer trade the new norm. And we’re scaling our roasted coffee business fast across East Africa. That’s where you come in.


Your Mission

As Moyee’s Sales & Market Lead for Roasted Coffee in Kenya, your mission is to build and grow our B2B roasted coffee footprint.

You'll work with local distributors, café chains, hotels, retailers, resellers, and offices to get better coffee (with a better story) into more hands. You'll combine classic relationship-building with cutting-edge AI tools to generate leads, automate follow-ups, and grow revenue faster.

What You'll Do


Build and own a B2B client pipeline — resellers, distributors, retailers, hospitality groups.
Use tools like HubSpot, Apollo, ChatGPT, and Odoo to automate outreach, CRM, and follow-ups.
Manage the entire sales cycle: cold lead to signed deal to long-term account growth.
Deliver pitch-perfect tastings, presentations, and proposals tailored to each client.
Represent Moyee at trade shows, coffee events, and activation pop-ups across Kenya.
Track KPIs, analyze sales data, and constantly refine your strategy.
Partner with our roasting, logistics, and marketing teams to deliver unbeatable service.


What You Bring


Bachelor’s degree in Business, Marketing, Sales, or related field (MBA is a plus)
5+ years in B2B or FMCG sales (coffee, beverages, or hospitality preferred)
Proven ability to build and manage sales pipelines + key accounts
Comfortable with CRM tools and AI-based lead generation
Excellent communication and negotiation skills
Fluent in English (Swahili is a bonus)
Entrepreneurial mindset — you own your work and make things happen
Passion for ethical trade, impact, and rethinking the status quo


What We Offer


A leadership role in the African expansion of the FairChain coffee revolution
Space to build your own AI-boosted sales system
A bold, purpose-driven international team rewriting the coffee rules
Competitive salary + performance bonus + room to grow
Bottomless coffee, big ideas, and real-world impact more

The Short Story


At Moyee Coffee, we don’t just roast beans — we roast the system.
We’re building the Republic of Everyone, a movement where every sip counts — for farmers, forests, and the future.
Now we’re looking for someone who can turn that mission into movement energy online.
Someone who lives where art, fashion, music, and activism collide — and knows how to make our Republic... vibe travel across screens.
You’ll be the digital heartbeat of Moyee — working closely with Lauren to manage our community, PR outreach, and social media channels. From Hootsuite scheduling to creative storytelling, you’ll keep the Republic alive and buzzing 24/7.  In Holland and in our Republic Cafe in Nairobi!


What You’ll Do


Community Magic: Be the daily pulse of our online community — responding, reposting, and sparking real conversations that resonate with our rebel-hearted crowd.
Social Flow: Manage Hootsuite across all Moyee & Republic channels, scheduling posts, curating user content, and making sure no vibe goes unnoticed.
PR & Collabs: Support outreach to journalists, creators, and culture partners. You’ll help us connect with the people and scenes that embody our mission — from DJs to designers to documentary makers.
Content Creation: Help shape, brief, and coordinate new content — from reels to quotes, from campaigns to chaos. You’ll help Lauren turn ideas into impact.
Story Doing: We don’t just tell stories — we do them. You’ll help translate our FairChain mission, living income stories, and regenerative coffee projects into irresistible online energy.


 Who You Are


You live and breathe culture — art, music, design, activism.
You know how to communicate with heart and humour.
You’re fluent in social media ecosystems (Instagram, TikTok, LinkedIn, YouTube).
You’ve used tools like Hootsuite (or can learn fast).
You’re hands-on, proactive, and love building things that matter.
You’ve got great taste — and a sharp bullshit radar.
You’re based in or around Amsterdam (hybrid working possible).


Bonus points if you:


Have worked in the creative industry (fashion, music, or art).
Have an eye for aesthetics and understand visual storytelling.
Masters English without losing style.


Why Moyee


We’re not your average coffee company.
We roast where the beans grow. We pay a living income. We plant trees instead of excuses.
We’re turning coffee into a FairChain Revolution — and we’re inviting the world to join.


Perk


A front-row seat in one of Europe’s most exciting impact brands.
Freedom to shape and grow your role.
Work with an international team of misfits, dreamers & doers.
Unlimited good coffee (duh).
Pay that matches your talent and attitude.
Turn our Nairobi Cafe into your second home more

Your Assignment: Starting with Moyee Nederland


Your first and direct assignment will be as a Lead Financial Data Analyst at Moyee Nederland. Moyee is a FairChain pioneer transforming the coffee industry through radical transparency and fair value creation at the source.
You will deliver crucial data insights to scale their FairChain model, from financial forecasts and profitability to... measuring social and environmental impact.
Following successful completion of this assignment, FairChain Workforce offers opportunities to transition to other leading FairChain clients within our network.


What You Will Do (Core Responsibilities)

As a Lead Analyst, you are responsible for translating complex data into strategic, action-oriented decisions for the client.

Financial Modeling & Strategy:


Lead the development and maintenance of advanced financial models (budgeting, forecasting, and scenario planning).
Conduct in-depth analysis of revenue, COGS, operating expenses, and profitability to support strategic decision-making.
Perform pricing, margin, and ROI analyses.
Team Leadership: Provide mentorship and technical guidance to junior analysts and ensure quality assurance.
Collaborate with the Impact team to quantify the financial effects of FairChain and ESG initiatives (e.g., CO₂ reduction).
Integrate sustainability metrics into financial planning and reporting.
Design and maintain dynamic dashboards and automated reports (Power BI/Tableau).
Clearly and usefully present financial and impact data to management.
Analyze historical and real-time sales data for demand forecasting and inventory planning.
Monitor Key Performance Indicators (KPIs) and ensure alignment between financial goals and operational teams.
Impact & ESG Integration:
Reporting & Data Visualization:
Forecasting & Cross-functional Alignment:


What You Bring

Required Qualifications


Bachelor's or Master's degree in Finance, Economics, Data Analytics, Business Administration, or a related field (e.g., CFA, CPA, Certified Analytics Professional).
2–4 years of experience in financial data analysis (FP&A) or a similar role.
Proven expertise in Advanced Excel, SQL, and Data Visualization Tools (Power BI or Tableau).
Programming skills (e.g., Python or R) for advanced analytics and statistical modeling.
Knowledge of ERP or FP&A systems (e.g., Odoo, SAP, Oracle, NetSuite).
Familiarity with AI-enhanced analytics tools and automation platforms.
Understanding of data governance and standardized reporting frameworks.
Strong understanding of financial statements and modeling.
Comfortable working Remotely for Dutch clients.


Your DNA (Cultural Fit)


Strong analytical and critical thinking skills with high attention to detail.
A passion for using data to drive impact, sustainability, and ethical business practices.
Excellent communication skills to clearly explain complex data to all stakeholders.


Why FairChain Workforce?

We offer you a career where your financial expertise directly contributes to the mission of progressive FairChain companies.


Best Talent: We are continuously looking for the best talent in the market to serve our FairChain clients.
Training & Development: You will receive specialized training and ongoing professional development to stay ahead in impact analytics and finance technology.
International Experience: You will have the opportunity to gain valuable, international work experience with Dutch organizations.
Impact-driven: Work on projects that serve both profit and purpose.


Are you the Lead Financial Data Analyst who combines data and impact? Apply now! more