Experience: 5+ years in B2B sales / FMCG (coffee or beverage industry preferred)

Languages: Fluent in English; Swahili a strong advantage

Education: Bachelor’s degree in Business, Marketing, Sales, or a related field (MBA is a plus)

About Moyee Coffee


We’re not just selling coffee — we’re flipping the global coffee chain on its head. Moyee Coffee is building the world’s first FairChain-powered coffee brand, roasting coffee where it's grown in Ethiopia and Kenya. By keeping more value in coffee-growing countries, we pay farmers a Living Income Reference Price, create local jobs, and prove that fairer trade is smarter trade*. That means more jobs, more value, and more dignity for coffee-producing countries.
Our mission? Make fairer trade the new norm. And we’re scaling our roasted coffee business fast across East Africa. That’s where you come in.


Your Mission

As Moyee’s Sales & Market Lead for Roasted Coffee in Kenya, your mission is to build and grow our B2B roasted coffee footprint.

You'll work with local distributors, café chains, hotels, retailers, resellers, and offices to get better coffee (with a better story) into more hands. You'll combine classic relationship-building with cutting-edge AI tools to generate leads, automate follow-ups, and grow revenue faster.

What You'll Do


Build and own a B2B client pipeline — resellers, distributors, retailers, hospitality groups.
Use tools like HubSpot, Apollo, ChatGPT, and Odoo to automate outreach, CRM, and follow-ups.
Manage the entire sales cycle: cold lead to signed deal to long-term account growth.
Deliver pitch-perfect tastings, presentations, and proposals tailored to each client.
Represent Moyee at trade shows, coffee events, and activation pop-ups across Kenya.
Track KPIs, analyze sales data, and constantly refine your strategy.
Partner with our roasting, logistics, and marketing teams to deliver unbeatable service.


What You Bring


Bachelor’s degree in Business, Marketing, Sales, or related field (MBA is a plus)
5+ years in B2B or FMCG sales (coffee, beverages, or hospitality preferred)
Proven ability to build and manage sales pipelines + key accounts
Comfortable with CRM tools and AI-based lead generation
Excellent communication and negotiation skills
Fluent in English (Swahili is a bonus)
Entrepreneurial mindset — you own your work and make things happen
Passion for ethical trade, impact, and rethinking the status quo


What We Offer


A leadership role in the African expansion of the FairChain coffee revolution
Space to build your own AI-boosted sales system
A bold, purpose-driven international team rewriting the coffee rules
Competitive salary + performance bonus + room to grow
Bottomless coffee, big ideas, and real-world impact