Your Tasks


Long term growth of Beiersdorf Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy and roadmap. Define and achieve specific net sales and market share objectives through the input/development and execution of the annual marketing plan.
Identify market challenges, opportunities and right focus in terms of Consumer... Marketing Objectives
Input into the brand portfolio development and partner with the Global marketing Team
Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager
Build in depth understanding of local consumers and shoppers to input into Consumer market strategy
Contribution toward development of annual Consumer Marketing Plan and gain approval for Strategy with the Marketing Manager Communication Development
Lead the adaption of global and regional communication assets for key innovations in the Consumer Marketing Space
Execute campaigns to perfection with constant evaluation and optimization of the creative and media plan for the best possible implementation
Lead and deliver an integrated communication approach (media plan) together with the media management team to develop and deliver consistent brand messaging across all channels


Your Profile


Min 5 years brand management experience in FMCG industry
Marketing skills including ATL BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development, concept development
Excellent communication skills to manage diverse relationships both locally an internationally.
Ability to identify patterns in data and develop action plans in response.
Ability to lead a project team.
Ability to help develop Brand Managers.
Strong presentation and communication skills, good influencing skills.
Strong bias for action.
Able to lead internally and externally.
Strong stakeholder management skills.
Good analytical and financial skills for share analyses and business case development.
Strong Ownership mentality
Strong project management skill more

Your Tasks
Media Strategy

Effectively collaborate with the Media Agency to craft Category TTL Media Strategies.
Develop annual media channel strategies that align with marketing and brand objectives, performance targets, and integrated media frameworks.

Data Analytics & Reporting

Analyse data from multiple sources to gauge content performance and make data-driven decisions to optimize... media strategies.

Media Campaigns

Develop and implement comprehensive marketing campaigns that utilize both digital and traditional media to maximize reach and impact, including planning, execution, and analysis of campaign effectiveness.
Manage the local media plan, ensuring implementation and delivery of global media guidelines and local media performance KPIs.

Budget Management and Performance Tracking

Manage timely TTL Media CE / Invoice / PO internal approvals and implementation plan sign-off aligned with approved TTL media strategies, ensuring local industry EBDs are consistently met.

Your Profile

A minimum of 4 to 6 years’ experience in Media from either a media agency, media auditor, or a similar corporate position within media across traditional and digital.
Stakeholder management experience, ideally within a global or regional company.
Budget responsibility for large media investments.
Hands-on experience overseeing media billing and/or media reconciliation workflows.
Experience in media negotiations is preferable.
Strong knowledge of media key performance indicators (KPIs) for media and advertising success including SOV/ SOI / Reach Curves / GRP’s / TRP’s. more

Your Tasks

Oversee project management for all PM campaigns, ensuring timely and high-quality delivery focused on KPIs and generating insights to enhance stakeholder capabilities (category/media/agency teams) for future implementations.
Facilitate ideation sessions and consequent media plans to ensure campaign designs effectively address key business challenges and strategic questions, aligned... with global and regional guidance and local insights.
Ensure agencies adhere to brand safety guidelines and digital execution best practices.
Lead optimization meetings during campaigns, actively monitoring KPIs and recommending adjustments to enhance effectiveness and efficiency.
Engage and coach category teams and external agencies on PM principles, ensuring compliance with the digital campaign framework.

Your Profile

Education: BComm Degree or suitable tertiary qualification
Experience: 8-10 years of experience in digital marketing, with a proven track record in digital performance and leading performance marketing campaigns.
Knowledge of advertising tech: GMP, DSP, DMP, Social Media Campaign Managers etc.
Skills: PC/IT: Computer literate i.e. proficient in Microsoft office (Excel, Word, Power point).
Experience in attribution modelling, consumer segmentation & targeting, journey optimization, simulation, and/or decision analysis.
Abilities: Excellent interpersonal skills and communication skills. Strong analytical and problem-solving skills with high level of curiosity. Agile ways of working & strong project management skills. more

YOUR TASKS
Long term growth of Eucerin Southern Africa through the continuous development of the brand portfolio in line with the overall company strategy & roadmap. Define and achieve specific net sales and market share objectives through the input/ development and execution of the annual marketing plan.
Market Understanding and Development

Identify market challenges, opportunities and right... focus in terms of Consumer Marketing Objectives.
Input into the brand portfolio development and partner with the Global marketing Team.
Develop a strong local pipeline to deliver on Business Objectives set by the Marketing Manager.
Build in depth understanding of local consumers and shoppers to input into Consumer market strategy.

Communication Development

Lead the development of exceptional communication assets for key innovations in the Consumer Marketing Space.
Co-create 360 launch activation campaigns and ensure smooth implementation.
Lead the Derma Team Managers to deliver an integrated communication approach (media plan) to develop and deliver consistent brand messaging across all channels.
Take an active part of the digital transformation within the organization and be responsible for the development & execution of all digital brand campaigns.

Brand Management

Input into Consumer Annual marketing plan.
Responsible for deployment of plan OTIF (On Time, In Full), within budget.
Responsible for developing the approved Local Pipeline & manage new product development & successful deployment.
Input into pricing and promotions - give recommendations to Customer team.
Manage and lead the artwork development process and deliver on time.
Input into claims development, and responsible for legal approval.
Manage cross category projects where applicable.

Market Understanding

Demonstrate Consumer understanding and develop relevant insights, concepts & Product innovations/renovations relevant for the South African market.
Responsible for keeping abreast of developments in market and in trade.
Responsible for keeping abreast of R&D/NPD/Tech developments in their categories.
Responsible for category and competitor reviews.

Project Management

Assist team members in terms of key brand elements (Brand essence and authorship) and business processes.
Input into customer marketing plan priorities ensuring they align with Marketing plans.
Responsible for project managing NPD/ Launch/Relaunch process within the business & managing cross functional teams.
Input into Annual Business Plan, presenting to Sales Team, and assisting with finalization of ABP presentation for MD.

YOUR PROFILE

Education: Tertiary qualification (BCOM, BA, IMM).
Minimum 5 years' experience in brand management in an FMCG industry.
Marketing skills: ATL & BTL development, research briefing & analysis, market analysis, consumer insight development, measurement and tracking of initiatives, claims, product & packaging development and concept development.
Broad set of commercial skills with a working understanding of all business functions and key business processes.
Digital marketing management including campaign development & optimization, Content Marketing, Social Media Marketing & Performance Marketing. Experience in Precision Marketing an added advantage.
Good analytical and financial skills for share analyses and business case development.
Strong presentation and communication skills, good influencing skills. Strong bias for action. Able to lead internally and externally. Strong stakeholder management skills.
Ability to identify patterns in data and develop action plans in response.
Ability to lead a project team.
Ability to help develop Brand Managers. more

ROLE PURPOSE
Support the business steering of NIVEA Brand categories for SSA (Management Unit: Southern Africa & Central East West Africa) countries on topline, profitability, and marketing investments by bringing relevant insights promptly to the table to have meaningful discussions, right decisions, and actionable outcomes. Perform marketing controlling activities i.e., forecast, planning,... analyzing, create standardization and digitalization across SSA with regards to processes, templates, reports, and dashboards used for business partnering with marketing teams.
MAIN ACCOUNTABILITIES
Business partnering:

Be the key contact person for MU Southern Africa marketing director and SSA marketing teams on NIVEA categories and marketing controlling topics.
Provide data consolidation, analyses, simulations, and insights to the NIVEA Marketing Controlling Manager – SSA and marketing teams.
Actively steer the financial performance and defined KPIs for SSA with the marketing teams providing an objective viewpoint on the business situation, highlighting deviations, and initiating countermeasures.
Work jointly with marketing directors and marketing teams for innovation business case, identifying white space entry and other business opportunities and support with business cases or investment evaluations, and other marketing-related processes.
Collaborate closely with sales controllers on the key finance processes, sales & operations planning (S&OP) and business review meeting.

Marketing Controlling:

Steer NIVEA Category SOI (NGS-MII) as well as gap analysis YTD vs. Plan/Forecast and previous years.
Prepare monthly category business reviews (Net Sales, Gross Margin, Sales & Margin Driver) with focus on YTD & YTG performance vs Forecast.
Performance category analysis to identify risks and opportunities.
Ensure data quality in BASE, marketing budget tracking tool, and use it as a single source of marketing budget steering.
Support NIVEA Marketing Controlling Manager - SSA on the marketing budget steering by preparing a monthly marketing budget tracking.

Budgeting and forecasting:

Support the planning process for launch/relaunch and marketing budgets for SSA.
Create transparency in planning process with regards to:

Media investments
Non-working media investments
Customer marketing spends.


Ensure the data quality in marketing budget tracking tool e.g., GLs, cost centers and internal orders, and use it as a bottom-up for marketing budget planning and submission.
Input all submissions required from marketing controlling unit e.g., key new product initiative (Net Sales, Gross Margin, Marketing Budget), relaunches, marketing budget plan or any others required in the system (TM1) and prepare assigned PPT and Excel submissions.
Work jointly with marketing team to utilize MediaX (Media planning tool) and integrate it into the planning and tracking.

Others:

Initiate and drive marketing controlling related projects, striving to add value through automation.
Perform and/or manage other projects, tasks and assignments not stipulated on the job description as and when required. more

YOUR TASKS
Your internship will take place at our office in Durban, South Africa.
Right from the start you will have the opportunity to work independently on diverse tasks in an experienced and dedicated international team of specialists. You’ll join a fast-changing, dynamic environment, and work closely with external and internal partners. Typical projects you will be assigned to could... include:

Support the development and execution of brand strategies in collaboration with senior brand managers.
Conduct market research and analysis to identify customer needs and market trends.
Assist in the creation and implementation of marketing campaigns across various channels, including social media, print, and TV.
Collaborate with creative teams to develop engaging and effective advertising campaigns.
Analyze campaign performance and provide recommendations for improvement.
Stay up to date on our brand, products, and target customers.
Monitor and report on market trends and competitor activities.

YOUR PROFILE

You are currently studying in your Bachelors or Masters – or you have recently finished your university.
You have a positive attitude, are highly organized and detail oriented and have a growth mindset.
You have already gained some work experience in Marketing, e.g., as part of previous internships.
You have experience in online, social, digital Marketing operations.
You don’t have more than 2 years of work experience after finishing your university degree.
You can speak English, because English is our corporate language.
You have an advanced skill level in Microsoft Excel & PowerPoint.
You are on site in Durban, South Africa (home office is possible up to 2 days a week).
You want to become an active team member, take on responsibility, work independently, and contribute your ideas.
You can imagine developing your potential with us in the long-term global career (many former interns or working students later find themselves in various positions at Beiersdorf). more

Role Purpose

Support the business steering of NIVEA Brand categories for SSA (Management Unit: Southern Africa & Central East West Africa) countries on topline, profitability, and marketing investments by bringing relevant insights promptly to the table to have meaningful discussions, right decisions, and actionable outcomes. Perform marketing controlling activities i.e., forecast, planning,... analyzing, create standardization and digitalization across SSA with regards to processes, templates, reports, and dashboards used for business partnering with marketing teams.

Main Accountabilities

Business partnering

Be the key contact person for MU Central East West Africa marketing director and SSA marketing teams on NIVEA categories and marketing controlling topics.
Provide data consolidation, analyses, simulations, and insights to the NIVEA Marketing Controlling Manager – SSA and marketing teams.
Actively steer the financial performance and defined KPIs for SSA with the marketing teams providing an objective viewpoint on the business situation, highlighting deviations, and initiating countermeasures.
Work jointly with marketing directors and marketing teams for innovation business case, identifying white space entry and other business opportunities and support with business cases or investment evaluations, and other marketing-related processes

Marketing Controlling

Steer NIVEA Category SOI (NGS-MII) as well as gap analysis YTD vs. Plan/Forecast and previous years.
Prepare monthly category business reviews (Net Sales, Gross Margin, Sales & Margin Driver) with focus on YTD & YTG performance vs Forecast.
Performance category analysis to identify risks and opportunities.
Ensure data quality in BASE, marketing budget tracking tool, and use it as a single source of marketing budget steering.
Support NIVEA Marketing Controlling Manager - SSA on the marketing budget steering by preparing a monthly marketing budget tracking.
Ensure the hygiene of the marketing budget booking, including but not limited to reclassify the wrong booking and educate the demand owners.

Budgeting and forecasting

Support the planning process for launch/relaunch and marketing budgets for SSA.
Create transparency in planning process with regards to:

Media investments
Non-working media investments
Customer marketing spends.


Ensure the data quality in marketing budget tracking tool e.g., GLs, cost centers and internal orders, and use it as a bottom-up for marketing budget planning and submission.
Input all submissions required from marketing controlling unit e.g., key new product initiative (Net Sales, Gross Margin, Marketing Budget), relaunches, marketing budget plan or any others required in the system (TM1) and prepare assigned PPT and Excel submissions. more

Role Purpose

Support the business steering of NIVEA Brand categories for SSA (Management Unit: Southern Africa & Central East West Africa) countries on topline, profitability, and marketing investments by bringing relevant insights promptly to the table to have meaningful discussions, right decisions, and actionable outcomes. Perform marketing controlling activities i.e., forecast, planning,... analyzing, create standardization and digitalization across SSA with regards to processes, templates, reports, and dashboards used for business partnering with marketing teams.

Main Accountabilities

Business partnering

Be the key contact person for MU Central East West Africa marketing director and SSA marketing teams on NIVEA categories and marketing controlling topics.
Provide data consolidation, analyses, simulations, and insights to the NIVEA Marketing Controlling Manager – SSA and marketing teams.
Actively steer the financial performance and defined KPIs for SSA with the marketing teams providing an objective viewpoint on the business situation, highlighting deviations, and initiating countermeasures.
Work jointly with marketing directors and marketing teams for innovation business case, identifying white space entry and other business opportunities and support with business cases or investment evaluations, and other marketing-related processes

Marketing Controlling

Steer NIVEA Category SOI (NGS-MII) as well as gap analysis YTD vs. Plan/Forecast and previous years.
Prepare monthly category business reviews (Net Sales, Gross Margin, Sales & Margin Driver) with focus on YTD & YTG performance vs Forecast.
Performance category analysis to identify risks and opportunities.
Ensure data quality in BASE, marketing budget tracking tool, and use it as a single source of marketing budget steering.
Support NIVEA Marketing Controlling Manager - SSA on the marketing budget steering by preparing a monthly marketing budget tracking.
Ensure the hygiene of the marketing budget booking, including but not limited to reclassify the wrong booking and educate the demand owners.

Budgeting and forecasting

Support the planning process for launch/relaunch and marketing budgets for SSA.
Create transparency in planning process with regards to:

Media investments
Non-working media investments
Customer marketing spends.


Ensure the data quality in marketing budget tracking tool e.g., GLs, cost centers and internal orders, and use it as a bottom-up for marketing budget planning and submission.
Input all submissions required from marketing controlling unit e.g., key new product initiative (Net Sales, Gross Margin, Marketing Budget), relaunches, marketing budget plan or any others required in the system (TM1) and prepare assigned PPT and Excel submissions. more

Role Purpose

Responsible for deployment of “global” and “regional leverage” category strategies and its definition for “shared best practice” and “local sourcing” categories within area and unit of responsibility based on related business strategies, Supply Chain Roadmap, strategic Procurement frameworks (e.g., ways of working in matrix) and continuous alignment with business... stakeholders.
Consulting strategic category work in the regions. Responsible for compliance with Proc standards, methods, and processes within area of responsibility. Reliable expert to share Procurement and category know-how within and beyond own area.

Main Accountabilities
Strategy & Governance

Conducting regular market research & analysis for own categories.
Support global/regional category manager to define strategies based on relevant market research and analysis.
Responsible for strategy implementation according to defined activities by global/regional category strategy.
Consulting global strategy development in similar categories within area as well as in the regions.
Development and implementation of local strategies.

Procurement Business Partnering

Full authority in supplier selection, negotiation and contracting of local frame conditions with suppliers (prices, TCO, payment terms, quality levels, etc.) for own categories towards objectives agreed with the demand owner or set by global/regional initiatives along the defined category roadmap.
Contract management (coordination with legal depart., identifying need for templates, drafting templates together with legal department etc.).
Continuously monitoring the related activities for opportunities to maximize Procurement value contribution.

Performance Management

Responsible for performance of total spend in own category.
Timely documentation of relevant procurement KPI data (e.g., savings) as well as regular aggregation of data to manage the performance within own area.

Procurement Processes & Systems

Responsible for compliance with legal requirements, BDF Proc and non-Proc procedures within own negotiations and contracts.
Maintenance and quality assurance of relevant master data for supported negotiation/contracting processes (e.g., category spends, contractual terms, supplier data).
Actively drive process development with regards to standardization, efficiency, and automation (incl. application of new technologies, implementation of purchase-related processes, methods, and systems) and monitor process adherence.
Content management of eCatalogues, and other automated order channels in order to increase automation.

Supplier Management

Ensuring proper supplier selection (e.g., financial health, process knowhow, etc.) to minimize supply risks for the affiliates of BDF.
Actively managing supplier relationships to ensure suppliers are able and willing to fulfill BDF supply requirements.
Actively working with suppliers to achieve innovative solutions.
Complaint management for Suppliers under his/her responsibility. more

Role Purpose

This is a field role whose objective is primarily to manage pharmacy and specialized channels partners and manage these partners medical representatives to drive in market sales, distribution and in market execution of sales schemes.
This role involves managing Health Care Professionals (HCPs) in the categories we play in.

Main Accountabilities

Day to day management of... pharmacy distributors, Pharmacy chain stores, Pharmacy independents and specialized channels to ensure achievement of agreed sales, distribution, stock and productivity targets.
Day to day management of healthcare professionals (HCPs) - Skin/ Derma specialists, Pharmacists, GPs etc.
Day to day detailing to Health Care Professionals (HCPs) on our categories/ Brands.
Engagement of HCPs through organizing round table meetings, webinars, seminars, meet and learns, conferences and through the different representative bodies that the HCPs partner or belong to.
Sales capability / medical knowledge and dissemination to Internal and external stakeholders on the categories / areas we play in.
Manage the pharmacy and specialized channels annual calendar that captures 360 activities for HCPs, partners and KOs (key opinion leaders).
Capture insights in pharmacy and specialized channels regarding customer needs, trends in the categories we play in and in turn interpret this in the organization to develop strategies to win the market.
Create and implement business plans for key distributors, retailers, HCPs and Key opinion leaders in the industry.
Present, sell, educate company products and educate HCPS on products and category / product information to existing and potential customers and Communicate and Steer any Trade Schemes developed.
Identify and manage customer issues through regular sales calls and follow-up.
Achieve annual Net Sales, IMS and Productivity Targets for defined customers.
Prepare/ present the Distributor annual/Quarterly plan in line with Agreed Company Targets.
Execute promotions in line with Trade support Plan.
Ensure effective and efficient distribution per agreed Channel.
Regular detailing plan driven according to segmentation of customers.
Present and agree the approved Customer Plan, covering all business requirements i.e., Sales Development (Turnover), Store Standards, Promotional Activity, Product assortment.
Day to Day management of Distributor, their sales team, pharmacists, HCPs, KOs and their regulating bodies.
Internal interaction with Marketing teams, SCM Supply chain, Finance and Management to drive winning strategies. more