About

Dynamic and innovative Design and Digital Marketing professional with over a decade of expertise in brand development, corporate communications, and digital marketing strategies. Spearheaded the creation and execution of high-impact marketing campaigns that significantly enhanced brand visibility and engagement across diverse platforms. Expertly collaborated with cross-functional teams to craft cohesive brand messaging and deliver compelling design solutions that resonate with target audiences. Proven ability to leverage advanced digital tools and analytics to optimize marketing efforts and drive substantial audience engagement. Eager to transfer these extensive skill sets into a strategic marketing role that propels brand growth and success.

Skills

  • Graphic Design
    8
  • Digital Advertising and social media management
    8
  • Advertising
    8
  • Marketing
    8
  • English and Kiswahili

Experience

Marvin Mwangi

Work experience
  • Developed and implemented comprehensive digital communication strategies for both internal and external stakeholders within the Lordship Africa group.
  • Directed brand management initiatives to ensure a cohesive identity and messaging across a diverse portfolio of companies.
  • Spearheaded a seamless transition to virtual collaboration, swiftly adapting creative processes and maintaining team synergy during the global pandemic.
  • Engineered a visual renaissance for Nairobi City Stars, crafting bespoke jerseys, emblems, and brand aesthetics that catapulted fan fervor to new heights.
  • Conceptualized and executed multimedia content strategies that amplified brand narratives across various digital platforms.
  • Fostered a collaborative environment by cultivating a dynamic creative team focused on cutting-edge design thinking.
  • Enhanced cross-departmental communication processes to facilitate seamless information flow within the organization.
  • Led the development of crisis communication protocols to protect corporate reputation during challenging situations.
  • Established a comprehensive brand consistency framework, ensuring uniform representation across all subsidiaries of Lordship Africa.

Marvin Mwangi

Work experience
  • Shaped the creative vision for bi-monthly and quarterly travel publications, establishing new industry benchmarks that elevated the brand's reputation and engagement.
  • Employed innovative design trends, incorporating visually striking elements that enhanced the aesthetics of both print and digital media.
  • Initiated targeted digital marketing campaigns across social media and email platforms, significantly expanding readership and attracting a younger demographic on emerging channels.
  • Mentored a skilled team of designers, promoting creativity and professional growth.
  • Developed flexible layout strategies that prioritized user experience, ensuring seamless navigation and accessibility for both mobile and desktop users, which improved overall engagement metrics.
  • Designed unique advertising campaigns tailored to the travel sector, effectively increasing revenue for partner businesses through strategic placements and compelling visuals.
  • Improved production workflows by implementing project management tools, achieving a 20% reduction in time-to-publication while maintaining high-quality standards throughout the process.
  • Collaborated with key stakeholders, including editors and marketing teams, to align editorial concepts with design execution, ensuring cohesive outputs that resonated with target audiences.
  • Utilized readership analytics to refine content presentation and enhance visual appeal and relevance.

Marvin Mwangi

Work experience
  • Gained in-depth knowledge of print processes and finishing methods, improving overall production quality.
  • Worked closely with designers and press operators to produce high-quality outputs, reducing production errors by 15%.
  • Reviewed and prepared print-ready files using Adobe InDesign and Photoshop, ensuring layout accuracy and design adherence.
  • Oversaw inventory management and procurement, optimizing stock levels and minimizing delays in production.
  • Contributed to the creation of marketing materials such as brochures and posters, aligning designs with client branding.
  • Facilitated proofing stages by coordinating with clients for approvals, incorporating last-minute adjustments for final output.
  • Maintained comprehensive production records to improve project tracking and workflow efficiency.
  • Stayed updated on printing technologies and design trends, incorporating innovative techniques to enhance visual impact.

Marvin Mwangi

Work experience
  • Developed and executed creative concepts for new brands, gaining valuable insights into brand identity and market positioning.
  • Collaborated with clients to understand their vision, translating ideas into compelling visual designs that resonated with target audiences.
  • Managed multiple projects simultaneously, ensuring timely delivery while maintaining high standards of quality and creativity.
  • Conducted market research to identify design trends and consumer preferences, enhancing the effectiveness of branding strategies.
  • Created promotional materials such as logos, brochures, and social media graphics, contributing to a 25% increase in client engagement.
  • Participated in brainstorming sessions with cross-functional teams, contributing innovative ideas that shaped overall marketing strategies and campaigns.
  • Engaged in continuous learning of emerging design technologies and software, ensuring that the team remained competitive and innovative.
  • Fostered strong relationships with clients through effective communication and responsiveness, resulting in repeat business and referrals.

Marvin Mwangi

Work experience
  • August, 2011 - December, 2011
  • Fulltime
  • Acquired foundational knowledge in design and print processes while collaborating with a skilled team in a fast-paced environment.
  • Assisted in the creation of graphic designs, gaining hands-on experience with industry-standard software and tools.
  • Supported the production team by preparing materials for print runs, ensuring quality control and adherence to specifications.
  • Observed and participated in various stages of the printing process, enhancing understanding of techniques and equipment used in graphic reproduction.
  • Contributed to the development of design concepts through research on current trends, helping to inform creative direction.
  • Engaged in client interactions, assisting with feedback collection and revisions to ensure alignment with expectations.
  • Maintained organized documentation of project workflows, aiding in the efficiency of the design and production teams.
  • Enhanced communication skills by collaborating closely with the team members.

Related persons

Winnie NyasiriCommunication and Journalism