About

 Pioneer Sales Manager to implement Route to Market (RTM) System.  Achieving Monthly target of 800 million, Quarterly target of 2 billion and Yearly target of 10billion.  Developing the Retail Outlet Universe in my territory from 1021 Retail Outlets in inception to 10,831 Outlets (continuous).  Coaching my Secondary sales Force (Team) to International Standard in sales operations and best practices such as Relationship Management, Intrapersonal skills, Interpersonal skills, Goal setting, Team Bonding Skills, Customer Management Skills, Sales Strategies and Tactical Skills, Negotiating Skills, Alignment, accountability and Action.  Over 70% increment in my Distributor’s Quarterly Incentive payment compared to 2022&2023 .  Achieving on Monthly regular basis, my major Key Performance Indicators (KPIs) such as Sell-out target, (Value selling) Coverage target, Call Rate target, Strike Rate target, Active outlet target and Lines per call target (Range selling or No of SKUs per invoice).  Design routes for sales force that targeted both high and low value outlets throughout my assigned KBP’s territory.  Achieved proximity selling which is key driver of territory demarcation – travel time to outlets optimised.

Skills

  • Leadership and human management skills.
    10
  • Time management and systematic methodology
    10
  • Ability to communicate well and clearly
    10
  • Good and efficient use of IT skills.
    10
  • English and Yoruba
    10

Experience

Shofela Abolade Moses

Work experience
  • March, 2019 - September, 2024
  • Fulltime
  •  Business Planning: Territory review, meeting sell out targets, DSR, Journey Plan Compliance,coverage, market insights Regional sales meeting.
  •  Distributor Management: Monitor KBP operational excellence (KBP outlet checklist).
  •  Report KBP performance to line manager for evaluation and improvementimprovement.
  •  Review KBP performance for action plan & follow up.
  •  Distributor capabilities & operational needs review.
  •  Sales Force Management: Provide spot coaching to SREP (5 days/week).
  •  Lead trainings.
  •  Review sell out & coverage performance.
  •  Review Sales Force performance.
  •  Announce SREP of the month (per territory).
  •  Review & re-draft route plans.
  •  Retail & Market Management: Audit store activation & interview retailers(5 days/wk).
  •  Report Supervisors performance & market insights.
  •  Visit prospected outlets for route inclusion approval.
  •  Checklist to cover inventory levels, stock condition, etc.
  •  “Zero-debt” management system (weekly & monthly).
  •  Achieving active outlets and Lines Per Call (LPC) targets.
  •  Achieving coverage, callage, strike rate targets.
  •  Achieving daily, weekly, monthly, quarterly & yearly sales target.
  •  Continuous retail universe expansion and management.
  •  Customers/retailers & feedbacks management
  •  Every day coaching (EDC) of both Distribution Management System (DMS) administrators, supervisors and the sales force in my Region.
  •  Monitoring sales operation and flawless monitoring of monthly promotions using our online Distribution Management System.
  •  Price analysis in comparison with competition.
  •  Return on investment and Analytics on stock purchased.
  •  Sales operation management.
  •  Warehouse and stock management.
  •  Market intelligence gathering and competitive activities/insights documentation for marketing/sales planning/projections.
  •  Coaching the sales team on Intra-personal (Emotional Intelligence), Inter-personal skills, leadership, goal setting, discipline, salesmanship, career building, relationship management and team bonding management, negotiating skills.

Shofela Abolade Moses

Work experience
  •  Serves customers by selling products and meeting customer needs
  •  Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors
  •  Performing cost-benefit analyses of existing and potential customers
  •  Maintaining positive business relationships to ensure future sales
  •  Expedite the resolution of customer problems and complaints to maximize satisfaction
  •  Ensure prompt payment of premiums as at when due.
  •  Review performance of team members on weekly/monthly basis.
  •  Gathering competition activities for review.
  •  Developing route plans on customer visits.
  •  Report sales update to line manager for evaluation and improvements.

Shofela Abolade Moses

Education
  • January, 2017 - October, 2019

Shofela Abolade Moses

Education
  • September, 2011 - October, 2015
  • Fulltime
 

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