Shelly Berman-Rubera

"Every so often you meet someone whose business acumen puts them in the top tier of their field, and whose heart matches their intellect. Shelly Berman is that person. In The Truth About Succeeding in Small Business, she distills fifty years of building businesses and coaching over a thousand entrepreneurs into six steps any owner can follow. The real stories in these pages prove her method works, but they prove something else too: Shelly sees people. She understands that behind every stalled business is a human being wrestling with fear, overwhelm, or self-doubt, and she knows how to guide that person from paralyzed to propelled. This book is her brilliance on paper. Buy it for the strategy. Keep it for the wisdom."