Skills

  • Marketing
  • Product management
  • Communication
  • Communication and Journalism

Experience

Sharlene Muthuri

Work experience
  • February, 2022 - January, 2023
  • Fulltime
  • Developing Marketing and Communication Strategies that drive startup impact in Kenya, Rwanda and Somalia for 4 programmes.
  • Driving marketing initiatives both on social media and mainstream media to increase HiiL’s visibility in East African countries and managing HiiL’s monthly newsletter and the Annual Digital Magazine
  • Organizing, planning and managing both online and physical events for the different programmes run by HiiL East Africa in Kenya, Rwanda and Somaliand
  • Conducting market research and analysis to understand the needs of different justice startups within the East African region and how best to incorporate them to HiiL’s programmes
  • Managing media relations and engagement between the organization and media outlets across Africa. Additionally, I manage over 10 partnerships form different media outlets across Africa
  • Established the organisations online monthly live events on Twitter and LinkedIn where entrepreneurs interacted over different topics of discussion
  • Wrote Speeches for high level officials that were speakers in the different events that we held in Kenya, Rwanda and Somaliland
  • Managed grant documentation and compliance for the Jenga Haki ideation programme in Kenya and Rwanda

Sharlene Muthuri

Work experience
  • February, 2021 - December, 2021
  • Fulltime
  • Created partnerships between over 200 farmers and the company’s subsidiary, Farm Concern International, in order to increase mechanization in the farms.
  • Managing end to end creative strategy and execution on 3 different social media platforms, totaling to 40000+ Impressions through strategizing innovative social media content in anticipation of new digital marketing trends.
  • Scheduling content across platforms such as LinkedIn, Facebook and Twitter for the organization as well as leading digital marketing campaigns that increased engagement by 40% every week.
  • Producing audiovisual content and generating concepts for graphics, designing over 30 different modules and media kits for major projects both locally and internationally (EU, Tearfund)
  • Digital Communications Lead for the EU Rwanda project

Sharlene Muthuri

Work experience
  • Conceptualized, pitched, assigned and monitored stories from origination to publication.
  • Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
  • Trained 15 junior staff members on compelling breaking news stories, style guidelines and organization procedures.
  • Wrote pieces and news stories for online publication, coordinating images and layout to ensure proper presentation.
  • Edited videos using Adobe Premiere pro and Final Cut pro.

Sharlene Muthuri

Education
  • January, 2017 - December, 2020
  • Fulltime
  • B.A Communication- Electronic Media and a minor in Marketing