Skills

  • Excel
  • Data Analysis
  • google analytics
  • google ads
  • facebook ads
  • google tag manager

Experience

Сергей Моторный

Work experience
  • Senior Marketing Analyst and Ads at   rshb-am.ru
  • Developed and implemented the company's marketing strategy and marketing mix for different ads chenal. The strategy covers all levels of the AAARR funnel.
  • I set up goals on the site from scratch - this allowed me to understand the user's path to conversion in more detail.
  • Conducted an audit of working advertising campaigns and carried out advertising optimization. This allowed us to reduce advertising costs by 18% and increase conversion to registration by 21%.
  • Connected and automated trigger mailing of letters for new clients. The chain of letters consists of 5 welcome letters that tell about the company and encourage customers to buy the company's products. This allowed for a 4% increase in sales for new customers. To activate current customers, a series of 3 letters was developed. This allowed an additional 1.5% increase in the upselling of the company's financial products.
  • Participated in the optimization of business processes within the company. Optimization allowed to improve communications between departments of the company. Started digital transformation in the company.
  • To improve marketing performance, I created automated reports with in-depth analytics. Combined data on advertising companies and clients, received statistics on sales and the cost of attracting a user in the context of each user of which it was possible to identify. Combining data from Google Analytics and the company's database was carried out in BQ. This made it possible to more accurately personalize advertisements for different user groups and create more accurate remarketing lists for repeat ads and upsells.

Сергей Моторный

Work experience
  • In the beginning, I set up web analytics on the company's website. I marked the site with events and through GTM passed events to GA. Over 50 events in total. This allowed us to better understand user behavior on the site. Track the user's path from the first touch with the site to the final conversion - registration.
  • Using api GA, Google Ads and Facebook ads using scripts in R language uploaded raw data to the postgresql database and then built reports in Metabase. Reports update automatecli avery nigth. This allowed me to free up to 6 hours a week and not do manual reports.
  • Then the management entrusted the preparation and automation of reports not only for marketing, but for the whole company.
  • Automated the creation of reports at the level of the entire company by 90%+
  • After automating reports, all company executives began to receive reports on time and without delay. Managers began to make decisions based on up-to-date data.
  • New automated reports showed company leaders what is really happening in the company, how users behave on the site before registration and after. Which departments have problems in working with clients, which business processes are bottlenecks. Optimization of business processes has improved customer service and increased company revenues.

Сергей Моторный

Work experience
  • Managing a department of 10 employees. Specialists in contextual and targeted advertising, web analytics. Developed and implemented job descriptions, a system of material and non-material motivation of employees.
  • Under my leadership, the department increased revenue for the company by 20% and the number of clients by 40% in a year.
  • My department and myself:
  • Developed advertising campaigns and strateges for clients in the segments: auto, real estate, insurance, construction equipment, hotels - customer income growth up to 15-30%;
  • Advertising budgets per month more than 100 000$;
  • Ad-hoc analysis, reporting automation both for clients and within the department. Automation reporting up to 75+% - freed up to 8 hours a week to refuse manual preparation of reports;
  • Negotiations with clients and protection of advertising strategy.
  • Using api GA, Google Ads and Facebook ads using scripts in R language uploaded raw data to the postgresql database and then built reports in MS Power BI.

Сергей Моторный

Work experience
  • My start in digital marketing.
  • Set up google ads campaigns for differnts clients.
  • keyword research;
  • writing ads and creating extensions;
  • targeting setting;
  • uploading display ads;
  • adjusting and optimizing bids;
  • working with keyword match types;
  • adding new ads for A/B tests;
  • creating reports on campaigns.
  • Set up google analytics for company clients and google ads campaigns:
  • tracking goals and events in Google Analytics;
  • Making recommendations to improve the usability of the site (landing page).
  • Optimization of advertising campaigns according to Google Analytics data, conversions, ROI.
  • Project reporting (Google Data Studio, Spreadsheets)
  • I using for my job GTM, Google Ads, Google Analytics, Google Optimase, Google Data Studio for reports, Google AdWords Editor.

Related persons

Victoria PavlichenkoУправление персоналом