Skills

  • digital marketing
  • Media Buying
  • content writing
  • data analytics
  • google tag manager
  • google analytics

Recommendations

Okeyo Kiwa

9/2/2026
Provided a score of  
6
  for Sarah Wangari

NICHOLAS OGINGA

12/13/2024
10

"Goal oriented "

7 recommendations in total
See all recommendations

Experience

Sarah Wangari

Work experience
  • 1) Performed keyword research and conducted tests to optimize keywords
  • on a regular basis.
  • 2) Produced copy for PPC campaigns both on google and social media platforms.
  • 3) Facilitated campaign adjustments in coordination with team members as well as monitored performance and campaign results.
  • 4) Worked with the design team to come up with visual images and video footage for display and video campaigns.
  • 5) Performed budget estimates for maximum project return maintenance.

Sarah Wangari

Work experience
  • 1) Manage google analytics and google tag manager accounts for six
  • company clients.
  • 2) Create content groups and channel groups on Google Analytics and check the groupings for discrepancies weekly.
  • 3) Update parameter exclusions, developer hostnames, and referral exclusions on Google Analytics on a monthly basis,
  • 4) Check for discrepancies in the data layer and create tags and triggers for element interactions on different websites.
  • 5) Produce clear and detailed reports of existing events on a new clients website.
  • 6) Monitor and update naming conventions in google tag manager.

Sarah Wangari

Work experience
  • Growth Marketer  at   Kwara
  • 1) Landing page A/B testing on Google optimize to test website messaging,
  • button colors, and navigation bar variation.
  • 2) Creating, scheduling, and posting social media content that aligns with the company brand using Hootsuite and Facebook business suite.
  • 3) Writing search engine optimized content for all online platforms and using Ahrefs and Semrush to find keywords with medium to high impressions with relatively low keyword difficulty.
  • 4) Writing the company newsletter and sending it through Autocampaign.
  • 5) Making edits to the website as needed through the headless cms prismic and ensuring content is always up to date.
  • 6) Managing pay-per-click (PPC) campaigns (search and display ads) and creating weekly reports to send to management as well as taking care of Facebook and Instagram ads.
  • 7) Coming up and implementing Facebook ads for retargeting website visitors.

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Okeyo Kiwa

9/2/2026
Provided a score of  
6
  for Sarah Wangari

NICHOLAS OGINGA

12/13/2024
10

"Goal oriented "

7 recommendations in total
See all recommendations