About

Here's a summary of what you do and what you're looking for in a job: I am a seasoned professional with over a decade of experience in communications and marketing, specializing in creating and implementing successful strategies for both global and local brands. My background includes working closely with small to medium-sized businesses in dynamic environments, with a strong emphasis on inclusivity, diversity, and community engagement. I hold a Bachelor's degree in Social Sciences & Humanities with a focus on media and communication, along with certifications in brand and marketing management, digital brand strategy, and HubSpot CRM. My experience also extends to leading sustainability projects, where I have demonstrated proficiency in project management and stakeholder collaboration. In my next role, I am seeking a position that allows me to leverage my skills in developing actionable marketing strategies, building strong partnerships, and driving positive change within communities. I am particularly interested in opportunities that align with my passion for diversity and sustainability, where I can continue to make a meaningful impact on a global scale.

Skills

  • marketing digital
    7
  • Marketing
    10
  • Excellent communication and interpersonal skills
    10
  • Brand Marketing
    10

Experience

Rox-ann Govender

Work experience
  • Brand Communications Specialist  at   AW LAB
  • Managed internal communication and CSR events, collaborating with the HR
  • team on project management for Bata Group. Events included Founders Day,
  • Environmental Day, Earth Day
  • Worked closely with global communications leaders to develop new staff
  • portal.
  • Developed and managed internal newsletter
  • Experienced in Canva, Figma, Hub Spot , Slack , Teams office suit, Meta
  • business suit and Microsoft Office
  • Supported in various diversity events like the "A Women is All Women"
  • women empowerment movement for AW LAB in Rome, supported by social
  • media and resulting in 1 million views.
  • Managed social media platforms, including the development and
  • management of the LinkedIn channel.
  • Led the successful launch of the TikTok channel and contributed to the
  • social media strategy, involving influencer gifting.
  • Managed content production for the redesign of the AW LAB website in
  • collaboration with the Ecommerce team.
  • Appointed as the sustainability project leader, responsible for developing and
  • executing the brand's sustainability strategy for the Nike partnership. Tasks
  • included creating and implementing strategies, coordinating with external
  • agencies, providing data for analysis, engaging with industry stakeholders,
  • communicating with brand partners and stores, and supervising sustainability
  • initiatives.
  • Through the re-lamping project, achieved a 36% reduction in overall
  • electricity consumption in AW LAB stores in Italy as validated by Bureau
  • Veritas. Spearheaded the establishment of the first AW LAB Forest with
  • Treedom, planting 1,000 trees estimated to absorb approximately 358.00
  • tons of CO2. Coordinated the first recycling project in AW LAB stores.

Rox-ann Govender

Work experience
  • Managed internal communications and CSR events
  • Worked closely with HR team on internal events and activities
  • Works closely with CEO and higher management, deputising for the
  • marketing manager.
  • Assists in planning and supervising marketing operations to achieve
  • revenue targets.
  • Develops key marketing strategies and tracks KPIs for campaigns.
  • Manages digital platforms, CRM systems, and relationships with
  • retailers.
  • Executes omnichannel brand needs, PR, communications, and
  • influencer management.
  • Manages media opportunities, branding, budget, expenses, and
  • marketing collaterals.
  • Coordinates market research efforts and liaises with media and
  • advertising agencies.

Rox-ann Govender

Work experience
  • Collaborated with CEO, Executive, and Sales teams, managing point of
  • sale strategies and marketing communications.
  • Responsible for internal communications and events
  • Developed long-term marketing strategies aligned with brand identity
  • and managed budgets.
  • Cultivated relationships with media, influencers, and stakeholders.
  • Provided strategic guidance for brand development and communication
  • strategies.
  • Defined brand positioning, look and feel, and crafted consumer-friendly
  • content across various platforms.

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