About

Experienced Sales and Marketing professional with a demonstrated history of working in the consumer goods industry. Skilled in Management, Customer Service, Sales, Business Development, Marketing, effective communication and presentation, and business strategy. Strong business development professional with a Bachelor’s Degree focused in Information Technology and a member of the CIM.

Skills

  • Communication
    10
  • Teamwork
    10
  • Problem-Solving
    10
  • Creativity
    9
  • Leadership
    10

Experience

Rodney Bihande

Work experience
  • mplemented brand and trade activities in Premium + On-trade accounts according to the cycle plan.
  • This includes also assuring that activities and activities are brilliantly executed against the accounts
  • Identified and secured key premium+ on-trade accounts.
  • Execute the trade/marketing activities on PVA to accounts to meet customer and consumer objectives as described in the cycle plan
  • Presence: Ensure full Portfolio (Select in some cases) availability in the covered account
  • Negotiate retail Hotspots Ensure visibility of PR brands & POS based on communication strategy following guidelines set by the Trade Marketing
  • Activation: In accordance with agreed business or account specific activity calendar, deploy activation against select premium+ account
  • Develop and adhere to a well-defined work programme and route plan as agreed with manager
  • Actively participate in business development projects (e.g., trade incentive schemes, internal brand awareness campaigns, etc.)
  • Ensure attendance of all approved training activities and show visible application of acquired knowledge
  • Ensure Implementation and control of commercial policy and contractual agreement with accounts as per pre-agreed standards.
  • Collaboration: Collaborate with the distributor team to ensure the distribution of PR brands while owning the total outcome (Volume, Distribution, Assortment & Receivables
  • Ensure that objectives in terms of availability, visibility, volume, margin, quality and customer price of products are achieved in Key Premium+ accounts
  • Provide data and maintain a database on competitor’s moves and sales and distribution performance in order to guarantee that Business Managers are fully informed at all times

Rodney Bihande

Work experience
  • Works directly with senior management to develop Marketing programs, design market strategies and implement marketing campaigns.
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
  • Build strategic relationships and partner with key industry players, agencies and vendors within Uganda and Africa as a whole.
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
  • Designs, writes and oversees the production of printed promotional materials including catalogs, brochures, fliers and program and media guides; designs layouts and prepares copy.
  • Establishes and implements short- and long-range marketing goals, objectives, policies and procedures for Geddo Limited; evaluate program effectiveness and effect changes required for improvement.
  • Establishes and maintains a staffing structure to support the marketing efforts of Geddo Limited; oversees a team of marketing supporting staff, includes performance evaluation, training and motivation and direct participation in personnel actions.
  • Initiates and implements direct outreach marketing efforts to potential customers.
  • Serves as public information contact, as appropriate, for the company and maintains communications with the different stakeholders.
  • Conducts market research and analysis and establishes data management and tracking systems to improve the company’s marketing efforts.

Rodney Bihande

Work experience
  • Selling
  • Have complete responsibility for volumes development and customer service delivery.
  • Range sell and execute all authorized products, packages and promotions.
  • Obtain bestselling position in the account.
  • Manage daily settlement and collection of payments.
  • Tracking measures and problem solving and record accurate core work measure.
  • Merchandising
  • Manage stock levels to ensure continuous availability and regulation rotation.
  • Fill and rotate all shelf, displays and equipment to company standards.
  • Utilize point of purchase materials.
  • Measures
  • Achieving the sales target for the region.
  • Always secure a greater share of presence for the company versus competition in all outlets.

Rodney Bihande

Education
  • September, 2009 - November, 2012
  • Fulltime
  • Specialised in Network and Systems administration.

Related persons

Frank avunaloFamiliarity with inventory , POS system, Customer Service and Support
lemi paulMarketing, Sales