About

BUSINESS DEVELOPMENT ~ SALES MARKETING ~ CUSTOMER SERVICE MANAGEMENT Recognized for creating strategies that grow and recapture market share in fiercely competitive markets Pragmatic and enthusiastic business development and sales management professional with over 15 impressive track record of driving strategy and execution, streamlining operations and executing successful marketing and sales programs. Highly regarded for my expertise in identifying product opportunities and translating trends into on-brand solutions that effectively communicate company vision and values. Possesses a solid reputation for building productive customer-focused teams who remain enthusiastically committed to achieving outstanding customer service standards. Exemplary passion for developing relationships, cultivating partnerships and growing business. Polished in establishing partners and stakeholder relations across different organizational levels with internal and external stakeholders, senior management, consultants, and other partners to drive organization's long-term objectives.

Skills

  • Communication
    10
  • Teamwork
    10
  • Problem-Solving
    9
  • Creativity
    10
  • Leadership
    9
  • Marketing skills
    9
  • Advertising and Campaign Skills
    7
  • Account Management Skills
    10
  • Budget Performance Skill
    9
  • Client Relationship Skills
    10
  • Competency Training Skills
    10
  • Succession
    8
  • Mentoring & Planning Skills
    8
  • Distribution Analysis Skills
    8
  • Leadership & Organization Skills
    10
  • ICT Competence
    8
  • English and Kiswahili
    10

Experience

ROBERT MWITA

Work experience
  • Key Achievements:
  • Efficiently conducted marketed and sales guidance to the hospital staff achieving 72% of profitability in marketing and sales in the dental clinic.
  • Successfully made sales presentations achieving 67% of profitability in marketing and sales in the ENT clinic.
  • Achieved 67% of profitability in marketing and sales in Nyali Satellite Clinic.
  • Made direct sales calls to maximize revenue from established relationships.
  • Implemented/escalated ideas from Lion mentors.
  • Increased targeted activations/campaigns in highly populated areas resulting to 71%.
  • Created commercial hospital pages of Facebook, whatsapp, twitter, Instagram.
  • Spearheaded brand internalization through frequent trainings, resulting to high level of Staff morale demonstrating teamwork in all revenue/income generating streams i.e Optical, dental, ENT, Lab, GP.
  • Introduced a diabetic care desk as we wait to establish a fully-fledged clinic.
  • Identified affordable website host which host the company’s Mission/vision/Values and core services.
  • Maximized revenue from established/existing partnerships/relationships with corporates & Insurance Companies.
  • Established relationships with Television/Radio/Journals/Newspapers to advertise on print & electronic media.
  • Key Contributions & Results:
  •  Managing Marketing Strategy development for the Hospital with a view on positioning the Hospital’s competitiveness in the market.
  •  Managing strategic relationships in regard to marketing, cultivating new alliances, and monitoring competitive activity.
  •  Managing and coordinating all the Hospital’s marketing, advertising, branding, public relations and promotional activities.
  •  Formulating and executing market strategies for the various Clinical Programs and Medical Centres.
  •  Exploring new geographical areas for expansion for target programs.
  •  Meeting and talking to corporate companies without insurance cover to open direct accounts with the hospital, liaising with clinics and medical facilities to open for them accounts for lab services and services not available at their facilities.
  •  Coordinating implementation of the agreed marketing strategies and objectives.
  •  Identifying, coordinating and pursuing new business opportunities, identifying new business potential in traditional and non-traditional areas.
  •  Systematically gathering and analyzing appropriate market data for use to improve the business performance and keeping the heads of divisions informed of new developments.
  •  Carrying out market research to determine the overall demand of the company’s products, future product development and business opportunities for the brand in liaison with the sales and the marketing teams.
  •  Appraising competitor activities and overall economic and social trends whilst drawing up action plans to stimulate profitable revenue growth.
  •  Developing new products that address the insurance needs of the different marketing segments to be identified through carrying out of marketing research.
  •  Coordinating marketing promotion activities such as golf tournaments, exhibitions, trade fairs and any other publicity events that the company may organize.
  •  Enhancing and creating consistency of the company’s brand by working with various sales and marketing teams, procurement as well as the independent agencies to ensure that the company brand, values and images are followed, and consistency maintained.
  •  Identified and coordinated the corporate social responsibility activities that were relevant to the company.
  •  Preparing marketing budget and controlled marketing expenditures to conform to budgetary requirements, supervise the performance of marketing services staff.
  •  Coming up with content for fliers, banners, road signs, media messages etc. which inform publics about our services and educate patients on various health conditions and remedies.
  •  Coordinate Event Management.
  •  Liaising with relevant departments in the hospital through meetings, to help in the organization of various events.
  •  Sourcing for Donors.

ROBERT MWITA

Work experience
  • Key Achievements:
  • Identified, attracted and signed 3 new customers per week i.e. 12 per month and 144 per year.
  • Developed initiatives to retain existing customers/clients; offered rebates of 1USD per every inbound container into the CFS.
  • Ensured turnover of Kes. 30M minimum per month from Importers.
  • Held weekly meetings with KRA/KEPHIS/KPA/SHIPPERS council & CFS owners in ensuring customers cargo are not delayed due new regulations introduced and speedy clearance of their cargo.
  • Introduced quarterly luncheons and marketing promotions for increased business and brand trust.
  • Introduced 4 customer/front office staff for minor complaints and escalate Operations, Billing and Customer service related issues to the respective HODs.
  • Introduced ‘mystery shopper’ to gather information on the competition, inquired from the prospects the current providers.
  • Introduced staff rotation in each department for a working knowledge and coaching.
  • Developed and shared monthly performance reports.- Generated from the 10 per day and 50 per week visits made i.e
  • planned/cold calls, 50 telephone calls, which included No. of new customers, volumes of inbound containers shipped
  • Made recommendations for resources required for efficient operations – telephone airtime, fueling of marketing vehicle, trucks and cranes.
  • Drew an annual marketing plan based on business forecast and determined resources requirement (budget) for implementation of planned activities.
  • Introduced staff rotation in each department for a working knowledge and coaching.
  • Developed and implemented staff team building programs – internally engaged all the HODs to train staff, HODs attended relevant external trainings and became TOTs. Invited external trainers quarterly when the budget allowed.
  • Introduced Performance Management Framework (PMF) that measured staff performance v/s KPIs. This determined staff salary increments, bonus, incentives or staff loans.
  • Key Contributions & Results:
  •  Strategic Direction
  •  Formulated, implemented and controlled sales and marketing objectives of the organization.
  •  Met the marketing and sales quantitative & qualitative targets by forecasting, preparing annual budgets, scheduling expenditures, analyzing variances and initiating corrective actions.
  •  Determined gross-profit plans by forecasting, developing and assigning monthly sales targets to the sales team. Additionally, projecting expected sales volume and profit. Establishing pricing strategies, monitoring costs, competition, supply & demand.
  •  Conducted marketing environment scanning and developed necessary strategic measures to manage the environment.
  •  Built and sustained rapport with key accounts through periodic visits, exploring specific needs and anticipating new opportunities.
  •  Stakeholder Management
  •  Developed a clear stakeholder engagement plan aimed at ensuring all the key stakeholders are effectively engaged.
  •  Maintained good relations with clients so as to ensure continuous operations and increase clientele.
  •  Customer Satisfaction. Ensuring CFS customer issues are effectively and expeditiously handled.
  •  Liaised with internal stakeholders to ensure compliance to internal controls.
  •  Followed-up and maintained good relations with existing customers so they continue nominating their containers to the Company’s CFS.
  •  Worked collaboratively across all departments of the organization to help improve the management business processes.
  •  Ensured a high level of internal control and enforced adherence by external parties working on behalf of the company e.g. suppliers and other service providers.
  •  Process Management
  •  Evaluated, designed, executed, measured, monitored and controlled business processes.
  •  Ensured that business process outcomes were in harmony with the organization’s strategic goals.
  •  Carrying out continuous market intelligence and sharing findings and intervention approval.
  •  Developed, implemented and evaluated sales and marketing policies, procedures and strategies.
  •  Developed and shared monthly performance reports.
  •  Made recommendations for resources required for efficient operations.
  •  Drew annual marketing plans based on business forecast and determined resource requirement (budget) for implementation of planned activities.
  •  Carried out customer satisfaction survey every quarter and respond to complains.
  •  Kept updated on the changing needs of our clients by carrying out market survey and gathering information on the performance of the competition.
  •  Developed and updated developed and continually updated according to the changing trends in the industry.
  •  People Management
  •  Set development objectives for the operations team and evaluated learning outcomes, to ascertain ongoing progress and skill development.
  •  Collaborated with cross-functional teams to optimize program efficiency, resulting in increased customer satisfaction and retention.
  •  Improved operations by strengthening capacity, building high-performance teams, identifying and promoting talent, managing performance.
  •  Developed and implemented staff team building programs.
  •  Innovated ideas that can grow departmental Team.
  •  Risk Management
  •  Coordinated efficiency projects and business process optimization on risk mitigation and embracing a lean approach for cost reduction.
  •  Identified and analyzed risks and incidents and made sure corresponding action plans were defined and implemented to mitigate them.
  •  Identified and evaluated risks and ensured effective implementation of treatment plans.
  •  Drew and implemented risks based internal reviews program.

ROBERT MWITA

Work experience
  • October, 2009 - October, 2013
  • Fulltime
  • Key Contributions & Results:
  •  Relationship Management: Establishing, building and strengthening one on one relationships with affluent clients, based on mutual respect, to retain customers and gain referrals.
  •  Financial advisory services: Providing advisory services to customers on select financial services best suited to their specific needs and continuously educating them on the investment solutions available to them.
  •  Customer Acquisition, Growth & Retention: Created and executed a client-driven relationship management and portfolio management strategy that will result in increased revenue, profit, share of wallet and contained PAR within Bank guidelines.
  •  Legacy Customer Value Proposition: Developed a legacy management plan for assigned clients/portfolios and worked with the respective experts to provide a holistic plan based on the individual client’s financial situation, goals and comfort level with risk. Executed account plan and monitored the realization of the anticipated results.
  •  Portfolio at Risk: Leveraged position of trusted advisor to proactively manage PAR. Proposed solutions that addressed the customer’s situation that protected the bank's interest and implemented as approved.
  •  Risk Mitigation, Compliance & Audit: Adhered to policies, procedures and statutory guidelines. Minimized exposure to bank-wide risks, enforced zero tolerance to non-compliance with KYC and AML regulations. Led the process and confirmed that closure of gaps/lapses identified, corrective and preventative actions for the segment identified by audit, risk and compliance reviews; investigations or other assessment mechanisms were undertaken within the agreed time frame.
  •  Productivity, Performance & Development: Delivered performance objectives set. Instituted immediate corrective action where performance is below par. Managed cross-functional teams.

ROBERT MWITA

Work experience
  • KEY ACCOUNT MANAGER at   FedEx
  • October, 2008 - September, 2009
  • Fulltime
  • Key Contributions & Results:
  •  Built strong relationships with customers in all levels and functions across the world.
  •  Sold products with value added services and solutions that made customer stay with us.
  •  Created and executed implementation plans with the customers. Monitored implementation progress to ensure timelines were met. Identified barriers to successful implementation and recommended ways to remove or minimize them.
  •  Recommended total solutions including industrial practices and new products to global commercial customers; resolved customer issues and problems to ensure customers’ needs were met.
  •  Developed and implemented sales work plan and schedule that ensured attainment of all required sales activities; sold all FedEx services to a customer base defined by the company.
  •  Implemented various marketing and sales programs to achieve revenue and profit global sales goals.
  •  Conducted account and revenue volume forecasts; developed and maintained an account intelligence system that recorded, stored and reported all sales activities, account information, market place and industry information, competitive information to formulate revenue goal numbers and design effective selling strategies.
  •  Coordinated and executed all communication with assigned named accounts to ensure ongoing customer satisfaction and maximize selling opportunities.
  •  Provided analysis on different key account customers shipping profiles and helped in designing effective selling strategies.
  •  Led and coordinated with various departments to ensure smooth implementation of projects.

ROBERT MWITA

Education
  • September, 1994 - November, 1997
  • Fulltime
  • MARKETING

ROBERT MWITA

Education
  • Sales Management
  • Marketing Management
  • Communication Management

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