About

Passionate advocate for simplicity in organizing workflow and being proactive in my approach to solving problems. Skilled in creating data-driven marketing plans, communications, and delivering results in a fast-paced, dynamic environment.

Skills

  • Digital Marketing #
    7
  • copywriting
    9
  • figma
    7
  • Adobe Illustrator
    7
  • HubSpot
    8
  • Mailchimp
    8
  • google analytics
    7
  • Product management
    8

Experience

Philip

Work experience
  • Created roadmaps that balanced short and long term objectives for products and content.
  • Optimise the performance of products.
  • Found new opportunities and partnerships to extend the platform’s reach to new users and the value of the product.
  • Managed content from ideation to performance tracking and reporting (execution)
  • Monitored metrics related to the products and contents, such as web traffic and conversion rates.

Philip

Work experience
  • September, 2022 - December, 2022
  • Fulltime
  • Developed and executed social media marketing campaigns for Instagram, Facebook, and LinkedIn.
  • Formulated and implemented digital media strategies to optimize media content for various platforms.
  • Conducted keyword research and SEO techniques to bolster blog content and drive site traffic.
  • Wrote, edited, and executed successful social media and email campaigns.
  • Ensured that all digital media platforms for the company remained active, current, and aligned with business goals.
  • Created content for different audiences using various media platforms, including video, graphics, and text.
  • Generated leads and conducted recruitment activities for client organizations in various industries, leveraging platforms such as LinkedIn and Indeed.
  • Authored articles for social media and mass mail lists to increase brand visibility and engagement.
  • Designed custom graphics and visual elements using tools such as Canva for social media posts.
  • Designed newsletters using Mailchimp and Hubspot for the organisation’s mail subscribers.
  • Conducted interviews and recruitment for client organisations in various industries.

Philip

Work experience
  • Designed effective marketing strategies to sell new insurance contracts or adjust existing ones.
  • Matched clients to suitable insurance plans based on their risk profiles.
  • Contacted potential clients and created rapport by networking, cold calling, using referrals.
  • Supported the marketing team in daily administrative tasks.
  • Retained continuous awareness of sales and keep relative records.

Philip

Work experience
  • November, 2021 - October, 2022
  • Fulltime
  • Ensured compliance of financial reports with regulatory laws.
  • Generated performance reports.
  • Analyzed account statements/ Auditing.
  • Created Corporate Affair Commission (CAC) accounts.

Philip

Work experience
  • Led the market launch of Fiaca, a real estate analysis platform, to help stakeholders in real estate make better property decisions.
  • Conducted market research, analysed customer insights, and developed a product roadmap that aligned with the company’s goals and improved market demand.
  • Located key features to attract customers
  • Collaborated with cross-functional teams, including engineering, design, and sales, to ensure timely product delivery and alignment with business goals, as well as enhancing visibility online.
  • Established and maintained communication with key stakeholders including Zillow and other real estate stakeholders.
  • Created data-driven marketing plans, executed campaigns, and monitored KPIs to drive customer acquisition, retention, and revenue growth.
  • Crafted compelling messages across all the marketing channels (Ad campaigns, copies)
  • Evaluated Fiaca as a product using relevant KPIs and feedback from existing and prospective customers
  • Used web analytic tools to collect, report and analyse website data based on the company and user goals to determine the success or failure of Fiaca as a digital product.
  • Hosted communities on social media platforms such as Twitter and Reddit.

Philip

Work experience
  • Conducted field research to gather information about news correspondents.
  • Wrote and edited news scripts and videos.
  • Participated in the planning and production of TV shows.
  • Researched topics using sources like video archives, the internet and others as needed.

Philip

Education

Philip

Education
  • Google Digital Skills at   Google

Philip

Education
  • February, 2017 - September, 2021
  • Fulltime

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