About

Kamanga is a dedicated professional with a strong passion for working in fast-paced environments. With a diverse skill set, he excels in various areas including SEO, lead generation, copywriting, web optimisation, social media management, and customer support representation. Their unwavering commit...

Skills

  • Administration
  • Customer service
  • Sales
  • PR
  • Search Engine Optimization (SEO)
  • Lead generation
  • customer support represative
  • virtual assistant
  • social media management
    7
  • English and Kiswahili
    10

Experience

Peter Kamanga

Work experience
  • · Analyzed SEO outreach goals and presented findings to the marketing director.
  • · Researched and implemented search engine optimization recommendations in accordance with development methodology.
  • · Tracked, reported and analyzed website analytics to drive strategy and improve user experience. Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
  • · Researched and analyzed competitor website and advertising links to gain insight into new strategies.
  • · Executed tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
  • · Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
  • · Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • · Collected and analyzed Web metrics such as visits, time on site and page views per visit.
  • · Used coordination and planning skills to achieve results according to schedule.
  • Skills: Web Content Writing · Google Analytics · Landing Page Optimization · Web Development · Web Design · SEO Copywriting · Search Engine Optimization (SEO)

Peter Kamanga

Work experience
  • Team Lead Manager at   Konsgy
  • Responsibilities
  • · Reviewed project specifications and drawings prior to assembling complex components to better understand assignments and expected deadlines.
  • · Reported on updates to project specifications and progress.
  • · Minimized resource and time losses by addressing employee or production issues directly and implementing timely solutions.
  • · Handled troubleshooting tasks and used repair methods to immediately rectify underlying issues.
  • · Directed and supervised team of 4 engaged lead generation and email marketing development.
  • · Trained new team members by relaying information on company procedures and work performances.
  • · Managed schedules, accepted time off requests and found coverage for short shifts.
  • · Designed a strategic plan for component development practices to support future projects.
  • · Evaluated employee skills and knowledge regularly, training and mentoring individuals with lagging skills.
  • · Developed monthly and daily production output plans to deliver on customer service and financial metrics.
  • ·
  • Skills: Organic Search · Marketing · Lead Generation · Team Management · Microsoft Excel · Customer Relationship Management (CRM) · Outbound Marketing · Inbound Lead Generation · Email Marketing · Email Management.

Peter Kamanga

Work experience
  • Responsibilities
  • · Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • · Analyzed and reported social media and online marketing campaign results.
  • · Communicated with followers to promptly respond to queries and monitor reviews.Increased customer engagement through social media.
  • · Drove cross-functional collaboration with focus on quality service delivery.
  • · Curated and segmented editorial content to increase engagement and channel growth.
  • · Suggested and implemented new features to develop brand awareness.
  • · Designed and implemented social media strategies to align with business goals.
  • · Conducted research to determine current benchmark trends and audience preferences.
  • · Monitored online presence of the company's brand to engage with users and strengthen customer relationships.
  • · Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
  • · Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
  • · Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
  • · Worked with department personnel to deliver brand consistency in social media messages.
  • Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
  • Skills: Web Content Writing · Organic Search · Marketing · Graphic Design · Customer Service · Digital Marketing · Copywriting · Social Media Marketing · Email Marketing · Email Management · Data Entry

Peter Kamanga

Work experience
  • Digital Marketing Specialist at   One Pitch
  • Responsibilities
  • · Ensure journalist data is cleared and matched to the correct Journalist.
  • · Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
  • · Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • · Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
  • · Created social media content with innovative brand messaging to support new product launches.
  • · Increased brand awareness with ambassador partnerships and targeted email campaigns.
  • · Evaluated market trends to stay current on consumer and competitor changes.
  • · Optimized social media channels and web pages to improve SEO and usability.
  • · Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
  • Skills: Organic Search · Marketing · Graphic Design · Email Management · Social Media · Data Entry · Search Engine Optimization (SEO)

Peter Kamanga

Work experience
  • Digital Marketing Consultant at   Optimate
  • Responsibilities
  • · Developing lead research and lead generation strategies.
  • · Making In-bound calls to potential clients.
  • · Scheduling Social media posts for client companies.
  • · Managing social media cite of client’s worldwide
  • · Coming up with improvement strategies to ensure continuous growth of the markets.
  • · Improve user experience by researching and adding great content into the social media sites.
  • · Creating and monitoring a wide variety of email marketing campaigns as well as following up on emails.
  • Skills:Organic Search · Marketing · Social Media Communications · Search Engine Marketing (SEM)

Peter Kamanga

Work experience
  • March, 2020 - September, 2020
  • Parttime
  • Responsibilities
  • Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
  • Repurposed and optimized existing content for use in different mediums.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with an exciting, captivating and authentic approach.
  • Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
  • Played an instrumental role in creative planning and review sessions, working with a resourceful team to elevate quality of content and designs.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Provided writing support in a fast-paced environment for a variety of public-facing materials.
  • Cultivated social media following across 4 platforms with more than 20,000 total followers.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
  • Used Jasper.ai to write and submit error-free article blog copy.
  • Skills: Organic Search · Marketing · Graphic Design · Copywriting · Email Marketing

Peter Kamanga

Work experience
  • Responsibilities
  • Worked with remote teams based in Tanzania, Uganda, Ethiopia and Kenya, to find high performing new content.
  • Setting KPI’s and analyzing performance of the team members.
  • Overseeing the management of the Content Management System (CMS) for Opera News aggregator
  • Monitored breaking news for information on incidents, events and topics of interest to quickly assign coverage to staff.
  • Sought out stories by pursuing other news organizations information periodically and either assigned or wrote stories according to strict timelines.
  • Applied understanding of public opinion, social media and traditional media used to create engaging and attention-grabbing stories.
  • Performed research and checked facts to maintain a high standard of journalistic integrity.
  • Reported to editor-In-chief about news articles for print, daily staff happenings and creation of company newsletter.
  • Conceptualized, pitched, assigned and monitored stories from origination to publication.
  • *Supported publication by helping develop layouts and collaborating with production teams.
  • Worked Political beat, and covered legislative debate and policy formulation.
  • Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
  • Followed through on beat sources, contacts and leads to gather information for stories.
  • Utilized Opera News software to produce professional pieces.
  • Skills: News Writing · Editing · Breaking News · Customer Relationship Management (CRM)

Peter Kamanga

Education
  • August, 2017 - November, 2022
  • Fulltime
  • I have pursued a Bachelor's degree in Applied Communication, with a specialised focus on Corporate Communication.
 

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