Skills

  • Electrical technician
    10
  • digital marketing
    10
  • Team leadership/Facilitation/Conflict resolution
    10

Recommendations

Experience

11mo

Go-To-Market & Channel Development Manager
Employment Type

Contract (3 months, with possible extension)

Location: Remote/Hybrid – Global

About CloudTrade Centralised Systems

CloudTrade Centralised Systems is a fast-growing SaaS startup providing CloudTrade ERP, an all-in-one cloud-based ERP platform for SMEs. Our solution integrates sales, inventory, finance, HR and more into a... single, user-friendly system, designed to be affordable, scalable and easy to use. We complement the ERP software with end-to-end ICT support services (our USP is “Affordable, Localized Cloud ERP with End-to-End ICT Support”), helping businesses in Kenya and beyond streamline operations and drive growth. Working with us means shaping a key product for emerging markets and collaborating with a mission-driven team.

Key Responsibilities

Execute CloudTrade’s 2-month GTM plan. Drive product awareness and lead generation for our ERP and ICT offerings by launching multi-channel marketing campaigns, consistent with the actionable plan.

Content & Campaign Coordination. Create and manage engaging marketing content (blog posts, case studies, social media updates) and run targeted paid ad campaigns on LinkedIn, Facebook, etc., to generate demo sign-ups and nurture leads.

Webinars & Demos. Plan, host or support live webinars and product demos (via Zoom/LinkedIn Live/others) to showcase Cloud Trade’s ERP value proposition and convert prospects into trials.

Lead Outreach. Build and execute email and LinkedIn outreach campaigns to targeted SMBs and IT consultants, offering consultations or demos. Follow up on inbound leads and ensure a steady pipeline of qualified demo requests.

Channel/Partner Development. Identify and engage potential ICT resellers and channel partners. Pitch and onboard new partners (e.g., local ICT firms, SME hubs) and develop co-marketing initiatives. Coordinate internally to enable partners (providing sales materials, training, and referral structures)

Metrics & Reporting. Define, track and report on key GTM metrics and KPIs (lead volume, demos hosted, trial conversions, partnership deals closed, etc.). Use data to assess campaign performance and recommend optimizations.

Cross-Functional Collaboration. While this is a mostly independent role, collaborate with the sales team at critical junctures (e.g. qualifying and closing deals from demos, onboarding partners). Ensure alignment of messaging and smooth handoff of leads.

Qualifications & Experience

Experience: 3+ years in B2B SaaS/ERP marketing or product marketing, including demand generation and channel/partner development. (Prior work in the SME/ERP sector is a plus.)

Proven Track Record: Demonstrated success executing digital marketing campaigns (content marketing, email/LinkedIn outreach, social ads) and generating measurable leads or trials.

Channel Sales Exposure: Experience working with value-added resellers or channel partners—understanding of indirect sales models and partner enablement.

Startup/Mid-market Focus: Comfortable wearing multiple hats in a fast-paced, lean startup environment; able to work autonomously and drive results without hand-holding.

Education/Technical: BA/BS in Marketing, Business or related field (or equivalent experience). Familiarity with CRM/marketing tools (HubSpot) and basic analytics tools is expected.

Soft Skills: Self-motivated, highly organized and deadline-driven. Strong analytical mindset, with the ability to use data to make decisions. Above all, an entrepreneurial, solutions-oriented attitude and a collaborative spirit.

Preferred Skills

Excellent Communication & Presentation: Exceptional written and verbal skills. Able to craft compelling content (blogs, social posts, email copy) and deliver persuasive webinars or pitches.

Digital Marketing Savvy: Hands-on experience managing LinkedIn and Facebook ad campaigns, SEO/SEM basics, and social media growth strategies.

Content Creation: Ability to develop thought leadership content or case studies that resonate with SME audiences and channel partners.

Project Management: Strong organizational skills to manage multiple parallel tasks (content calendar, ad budgets, webinar schedules, partner pipelines) effectively.

Data-Driven: Comfort with setting up tracking, analyzing campaign metrics, and iterating tactics accordingly.

Collaborative Team Player: Though working mostly solo, you should be ready to coordinate across functions (marketing, sales, product) and share feedback to refine our approach.

What We Offer

Competitive contract compensation paid monthly (rate commensurate with experience).

Fully remote (global) role with flexible hours, with optional hybrid collaboration if local to Nairobi or other tech hubs.

A chance to lead and execute a critical GTM initiative for a high-impact product, with direct visibility to leadership.

Opportunity to shape strategy and own outcomes in a dynamic startup environment; your work will have immediate, tangible results.

Collaborative, energetic team culture – we move fast, learn quickly, and celebrate successes.

Potential for extension or long-term engagement for the right candidate.

Application Instructions

Interested candidates should apply by sending their resume/CV and a brief cover letter to careers@cloudtrade.pro/sopport@cloudtrade.pro. Please include your expected monthly contract rate/salary in your application. If available, provide links or summaries of similar past projects or portfolios (e.g. previous GTM plans, marketing campaigns, blog posts or webinars) that demonstrate your experience. We are committed to building a global team; applicants from any country are welcome.

We look forward to seeing how your skills and passion can drive CloudTrade’s growth!

CloudTrade Centralised Systems is an equal opportunity employer.

Apply now and help us scale our cloud ERP solution worldwide. more