Skills

  • Advertising
  • Design
  • Marketing
  • copywriting Consultant |Creative Writer

Experience

Patricia Harnist Moreno

Work experience
  • Fluent in Spanish and English, with expertise in crafting impactful campaigns and adapting content for diverse audiences. Skilled in developing communication strategies, ensuring linguistic accuracy, and creating compelling messaging across platforms.
  • Key Achievements:
  • – Conceptualized and executed creative campaigns for digital and traditional platforms, driving audience engagement and brand visibility.
  • – Designed bilingual communication plans, ensuring cultural and linguistic relevance for Spanish and English-speaking audiences.
  • – Delivered translations and transcreation to enable effective brand communication across diverse markets.
  • – Performed proofreading and proofediting to maintain grammatical accuracy, brand voice consistency, and adherence to style guides.
  • – Created engaging blogs, newsletters, and email campaigns, leading to measurable improvements in performance metrics like open and click-through rates.
  • – Developed internal and corporate communication initiatives, enhancing employee engagement and alignment with organizational objectives.
  • – Produced video scripts and social media plans, increasing visibility and interaction with target audiences.
  • – Conceptualized and executed event activities to enhance experiences and boost brand loyalty.
  • – Led branding initiatives to align strategies with evolving market trends and audience needs.
  • Core Competencies:
  • – Creative Campaign Development (Online & Offline)
  • – Communication Strategy & Planning
  • – Translations & Transcreation (Spanish & English)
  • – Proofreading & Proofediting
  • – Branding & Identity Development
  • – Internal & Corporate Communications
  • – Social Media Strategy & Content Creation
  • – Email Marketing & Newsletters
  • – Blog Writing & Content Optimization
  • – Event Conceptualization & Activity Planning
  • – Video Scriptwriting
  • – Engagement-Driven Storytelling
  • Technical Skills:
  • – Proficient in Adobe Creative Suite, Mailchimp, Grammarly, ChatGPT, and Content.ai.
  • – Knowledge of SEO and localization best practices.

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