About

Results-oriented Product Manager leveraging 4 years of experience in leading cross-functional teams to deliver innovative solutions that meet customer needs and drive business growth. Demonstrated success in launching and managing products throughout the product lifecycle, from ideation to market launch and post-launch optimization. Strong communicator with a passion for understanding user needs and translating them into actionable product features. Seeking to leverage expertise in driving product excellence and achieving strategic objectives.

Skills

  • Product management
  • user research

Experience

Oluwatomisin Sapara

Work experience
  • Led a diverse team of 5 developers, 1 designer, and 1 data analyst across multiple locations in developing a mobile application.
  • Oversaw all aspects of product development, from conception to prototyping, for a mobile app facilitating easy energy subscription.
  • Formulated and executed product strategy, including go-to-market plans and positioning strategies, to enhance the subscription process for solar energy retailing, mainly targeting B2B customers.
  • Translated product features into actionable user stories within the team's backlog, actively managing, ranking, and prioritizing tasks to align with stakeholder needs.
  • Currently overseeing the Beta testing phase of V1 of the mobile app, aimed at streamlining solar energy subscription processes.
  • Strategizing and leading the development efforts for V2 of the app, focusing on introducing customer inventory financing options.

Oluwatomisin Sapara

Work experience
  • Analyzed local marketing trends and cycles to optimize product marketing strategies for improved effectiveness and relevance.
  • Managed and supervised collaboration with 2 agencies to support marketing campaigns, ensuring timely deliverables and fostering strong working relationships to secure discounts.
  • Provided extensive support for the feedback team by responding to over 5000 feedback responses during weekends and weekdays, contributing to continuous improvement efforts.
  • Contributed to social media content creation and branding efforts, actively participating in content ideation and providing materials to SNS platforms.
  • Conducted training sessions for new marketing team members, ensuring understanding of team structure, tasks, and expectations.
  • Orchestrated KOL release campaigns leading to substantial boosts in social media engagement, notably elevating the official IG account's daily fans from 38 to 304, with a peak day surging to 1,000+ and achieving an overall increment of approximately 8,528 fans.
  • Provided 32 KOL videos to UG, acquiring 300K downloads from Facebook with reduced CPI from $1.14 to $0.61 from March to December.

Oluwatomisin Sapara

Work experience
  • Product operations(User growth) at   ByteDance
  • Conducted extensive consumer research in the SSA region, administering over 50 surveys and
  • user interviews, leading to the identification of new features pivotal to our growth, resulting in a
  • remarkable 50% increase in Daily Active Users (DAU) and over 20,000 new app installs.
  • Utilized qualitative surveys to delve into customer preferences and perceptions, evaluating
  • changes in specific areas of the chat application to gain deeper insights into consumer opinions.
  • Orchestrated product rollouts, including user training, testing, and internal communications, while collaborating with cross-functional teams to streamline operational workflows and ensure
  • effective implementation of new features.
  • Played a key role in improving operational efficiency by fostering collaboration among diverse
  • teams, thereby contributing to the enhancement of overall workflow processes.

Oluwatomisin Sapara

Work experience
  • Formulated comprehensive market penetration strategies for the product, aiming to increase its
  • market share and presence.
  • Conducted user research to ascertain the product's effectiveness in addressing market problems
  • or fulfilling consumer needs, thereby informing future product enhancements and developments.
  • Analyzed the competitive landscape to extract key insights regarding market leaders, enabling
  • informed decision-making and strategic positioning of the product within the market.

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