About

Almost 8 years of overall experience in digital marketing. Experienced in web analytics, PPC, email marketing, affiliate marketing, SEO and content marketing. I like to optimize and automate work processes, a good strategist, well-versed in finding creative and non-standard solutions to appearing problems, arranging the workflow, and supporting my teammates. I would like to find a company where I can apply my strong experience with interesting products.

Skills

  • Communication
    10
  • Teamwork
    10
  • Problem-Solving
    9
  • Creativity
    8
  • Leadership
    8
  • Работа с клиентами
    8
  • Маркетинг
    10
  • HTML/CSS 
    6
  • Competitor research tools
    8
  • Analytics platforms (GA
    8
  • YM
    8
  • etc)
  • google tag manager
    8
  • Javascript
    6
  • HTML
    6
  • CSS
    6
  • PPC
    8
  • google ads
    8
  • Pipedrive
    7
  • SEO
    7
  • Affiliate marketing
    8
  • E-mail marketing
    8
  • CRO
    8
  • Google Web Designer
    6
  • Media Buying
    8
  • YouTrack
    8
  • Jira
    8
  • Redmine
    8
  • Trello
    8
  • TDS and tracking platforms (HasOffers
    6

Experience

Natalia Kurinna

Work experience
  • Planning and implementation of a partnership strategy, ensuring continuous growth of the portfolio of branches and advertisers to achieve revenue targets
  • Participation in the formation of product development strategies
  • Development of periodic reports on products, analysis of the market situation
  • Interaction with potential partners aimed at their support and development
  • Analysis and segmentation of markets, analysis of competitors, potential partners and their products
  • Determination of the current and future needs of the target audience, market trends
  • Elaboration of cases for using API / TAPI / CTI services
  • The formulation of key values ​of the product, the development of competitive advantage

Natalia Kurinna

Work experience
  • August, 2018 - December, 2018
  • Fulltime
  • Build and setting up analytical tools;
  • Managing PPC campaigns
  • Creating email marketing campaigns to promote a product & service
  • Driving competitive analysis and positioning;
  • Track and analyze direct and interactive marketing campaigns;
  • Participating in Building and implementing the go-to-market plans including awareness, sales enablement, demand generation, and market research components
  • Working closely with technical and marketing teams (SEO, SMM, PR, ASO)
  • Сontribute to the overall development of the business as a member of marketing team;
  • Cooperation with the marketing team to achieve the goals;

Natalia Kurinna

Work experience
  • Performance Marketing Manager at   MGID
  • September, 2015 - April, 2018
  • Fulltime
  • Monitoring and improvement performance of the company website
  • Development, implementation, and optimization of ad campaigns on a variety of platforms (AdWords, Bing/Yahoo Ads, Facebook Ads, Twitter Ads, LinkedIn)
  • Competitive analysis
  • Management of SEM campaigns within a predetermined budget and under target CPA
  • Working closely with internal teams to ensure maximum conversion and retention
  • Provided consistent data metrics using Google Analytics and internal database to advise future marketing strategy decisions
  • Creating detailed tasks and interaction with in house designers upon execution of digital materials, exhibition booths, printed materials and web visuals
  • Assistance in writing speeches, letters, and articles which are to be made public
  • Website case studies and testimonials constant updates
  • Researching and selecting media outlets for advertising/promotion
  • Working with external SEO partner to optimize company website for search engines
  • Email marketing campaigns writing and dispatching related to company news or conference attendance
  • Reporting

Natalia Kurinna

Work experience
  • Marketing Manager at   DiJust
  • Developing and managing relationships with affiliates to drive traffic
  • Managing integration flow: postback, tracking, testing, monitoring, reporting
  • Collaboration with project stakeholders
  • Business requirement decomposition
  • Requirements gap analysis
  • Participation in incentive program development
  • Media planning and budgeting
  • Contextual, display and mobile advertising
  • Search for alternative traffic sources
  • Media buying
  • Participation in building satellite sites to get quality SEO traffic
  • Participation in the development and disseminating of adware
  • Email marketing

Natalia Kurinna

Work experience
  • February, 2012 - February, 2013
  • Fulltime
  • Analyzing websites for compliance with quality standards of search engines
  • Web analytics, identification weaknesses, making recommendations for their elimination and setting up of analytical tools (Google Analytics, Yandex Metrika)
  • Writing TT to optimize site performance
  • Custom report development
  • A/B testing
  • Building a semantic kernel

Related persons

Andrew FateevSenior Talent Delivery Specialist at Intellias
Алина ТищенкоРекрутер at HR Partners
Viktoriya ShevchenkoRecruiter at W-Axis
QATestLab Управление персоналом
Victoria PavlichenkoУправление персоналом