About

Creative and results-driven Design Lead with 15+ years of experience delivering high-impact UI/UX, digital, and print solutions across banking, tech, and corporate sectors. Expert in translating brand guidelines into engaging user interfaces, optimizing websites, and producing visual content that boosts engagement by up to 60%. Skilled in mentoring teams, streamlining design workflows, and leveraging tools like Figma, Canva, and WordPress to drive efficiency and consistency. Passionate about user-centered design, accessibility, and innovative digital experiences that enhance brand presence, improve client satisfaction, and deliver measurable business results.

Skills

  • Communication
    7
  • Teamwork
    9
  • Problem-Solving
    10
  • Creativity
    8
  • Leadership
    9
  • English
    7
  • Kiswahili
    5

Recommendations

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Jason Ghiraldini

 12/9/2025
Provided a score of  
10
  for Nassilah

  • Jason Ghiraldini

    1d

    Saul is a kind and intelligent individual. He thinks of others and is determined to get the job done. He is well spoken and communicates clearly to... align goals of the project. I have been honored to work with Saul for over 10 years. I have a great deal of trust in this man.  more

Kel Kumar

 12/9/2025
10

"Articulate and immerses himself into the projects he works on ."

Experience

Nassilah

Work experience
  • Design Lead Punchlines Limited (October 2023 to date)
  • Designed, managed 20+ bank end-to-end design projects (UI/UX) based on brand direction, converting brand directives into engaging, compliant and scalable digital resources, aiding in a 80% client retention growth and local expansion.
  • Mentored and coached over 10 junior designers equipping them on setting design standards and best practices in the workflow and leading to a 40% increase in the quality of project delivery and a 25% decrease in the number of revision cycles.
  • Created and supported high-impact visual materials on websites, social media, e-mail campaigns, reports, iconography and infographics which are cross-platform consistent and increase brand awareness, which increased audience engagement by 60 percent.
  • Simplified design processes by maintaining version control, resources and documentation of departmental processes to assist with ISO 9001:2015 Information Security accreditation and enhance efficiency of internal processes by 20%.
  • Completed several pre-press and digital design projects with an on-time delivery rate of 90% by using collaborative tools such as Illustrator, InDesign, Photoshop, Figma, Canva, Google Drive, and Zoom to organize cross-functional teams and surpass customer expectations.
  • Adoption of AI Tools such as Gemini, ChatGPT, deep seek into design, image generation, pie charts, cover social media campaigns

Nassilah

Work experience
  • August, 2022 - September, 2023
  • Fulltime
  • Designed and formatted 15+ policy reports, storybooks, layouts optimized on both print and digital platforms, enhancing accessibility and readability by internal and external readers using InDesign, Illustrator, Canva & Photoshop.
  • Developed visually stimulating social media campaigns and branded cards, which boosted the participation of the audience by 25% and brand recognition.
  • Conveyed brand rules into coherent and quality visual texts, making sure that there was a cohesion of the digital and printed media as well as reinvention of corporate identity.
  • Minimized design process and file management, saving 20 percent on production time and having organized and version-controlled project assets.
  • Cooperated with stakeholders and work cross-functional teams to optimize design requests, creating user-oriented materials in line with organizational objectives and messages.

Nassilah

Work experience
  • Created websites using WordPress, which was optimized in terms of UX/UI and SEO, which has led to a 30-percentage-point increase in site traffic and user engagement.
  • Created the product labels, certificates, reports, infographics and presentation slides that improved the quality of the brands and obtained 90 percentage of client satisfaction regarding the images delivered.
  • Turned client briefs into user-friendly interfaces, making both digital and print viewable and attractive to the eye and brand image.
  • Optimization of design process and management of assets, which cut down production mistakes by a fifth and guaranteed the delivery of various projects on time.
  • Produced interactive wireframes, prototypes and visual mockups, which conveyed the design direction and improved the stakeholder sense of user interfaces.

Nassilah

Education

Nassilah

Work experience
  • Team player being actively involved in design and origination of corporate stationeries such as Annual reports, flyers, posters, social media slides in general, infographic design and icons design to ascertain standard compliance according to the needs of their clients.
  • Maintenance of design data sheets of design, Desktop publishing, separation activities done daily within the department ensuring proper documentation.
  • As a middle man between the sales executives, clients and production team offering effective communication, interpretation of client needs.
  • Handles numerous projects at the same time and works within deadlines of different design tasks in the company.
  • Color separation, Imposition and CTF/CTP outputs for mass press productions both of web and sheet presses.
  • Worked closely with customers and project managers to contribute to the design ideas at the planning stages.
  • Development of digital image files in both digital and traditional printing procedures.
  • Used my understanding on production to come up with quality images and print ready files to be produced.
  • Performed duties assigned to me by my seniors.

Nassilah

Work experience
  • Created and printed mass print materials such as CD labels, DVD packs, flyers, posters ensuring and up to 95 percent delivery on time.
  • Developed interactive prototype presentations, visual mockups of the client approvals, enhancing the understanding of the stakeholders, and cutting by a third the revision cycles.
  • Turned client feedback into design changes, which improved the overall quality of the project and doubled the client satisfaction rates.
  • Introduced digital design tools and IT solutions to enhance the work of the internal teams, increasing the efficiency of the workflow and minimizing the delays in the operations by 25%.
  • Coordinated and structured project resources and files, with version control adherence, smooth cross-creative and cross-technical cooperation.

Nassilah

Education
  • January, 2004 - November, 2005
  • Fulltime

Nassilah

Education
  • September, 2003 - November, 2004
  • Fulltime

Jason Ghiraldini

 12/9/2025
Provided a score of  
10
  for Nassilah

  • Jason Ghiraldini

    1d

    Saul is a kind and intelligent individual. He thinks of others and is determined to get the job done. He is well spoken and communicates clearly to... align goals of the project. I have been honored to work with Saul for over 10 years. I have a great deal of trust in this man.  more

Kel Kumar

 12/9/2025
10

"Articulate and immerses himself into the projects he works on ."