About

Dynamic and detail-oriented news writer and editor with over 3 years of experience in reporting, storytelling, and content creation across various media platforms. Proven ability to craft engaging news articles, conduct in-depth interviews, and produce compelling digital content that resonates with diverse audiences. Proficient at managing editorial processes, ensuring accuracy and clarity in reporting, and leveraging digital tools to enhance audience engagement. Skilled in multimedia production, including video editing and graphic design, with a strong understanding of SEO and social media strategies to maximize content visibility. Committed to delivering high-quality journalism that informs, engages, and inspires the public while adhering to ethical standards and deadlines.

Skills

  • Content Optimization and SEO
    10
  • Proficient in Wordpress Website Management
    10
  • Proficient in Content Management System
    10
  • Editorial skills
    10
  • content writing
    10

Experience

Nancy Marende

Education
  • BA Commnication With Specialization In Public Relations and Development Communication

Nancy Marende

Work experience
  • November, 2022 - September, 2024
  • Fulltime
  • Boosted overall website traffic by 35% through the consistent publishing of high-quality, well- researched news stories and articles optimized for SEO.
  • Reduced the article editing and publication turnaround time by 20% by streamlining the WordPress CMS workflow, ensuring timely and efficient content delivery.
  • Achieved a 40% increase in social media engagement (likes, shares, and comments) through strategic scheduling and posting of content across Facebook, Twitter, and Instagram.
  • Grew social media follower count by 25% within six months by implementing effective social media management practices and engaging with the audience through relevant content.
  • Published articles on various trending topics, contributing to a 30% increase in user retention and return visits to the website by offering diverse and valuable content in real estate, finance, and business sectors.

Nancy Marende

Work experience
  • Recognized for exemplary performance and promoted to Content Manager, reflecting a strong understanding of editorial standards and leadership skills.
  • Streamlined content review processes to ensure all articles align with user intent, improving engagement and reducing bounce rates by a measurable percentage.
  • Established a clear feedback loop with writers to enhance content quality and clarity, resulting in a consistent increase in user satisfaction and readability scores.
  • Implemented a checklist process to verify content upload, word count, and image count accuracy, reducing errors by 30% and ensuring seamless publication.
  • Enhanced the overall quality and readability of content, leading to a 98% approval rate for articles uploaded to WordPress CMS without requiring further edits.
  • Ensured 100% compliance with keyword usage requirements, boosting SEO performance and helping achieve higher search engine rankings for published content.
  • Reduced article modification turnaround time by 25% through providing clear, constructive feedback, enabling writers to improve and resubmit their work faster.
  • Contributed to a 30% increase in organic traffic by adding effective internal and external links and writing concise, impactful meta descriptions that improved click-through rates (CTR).
  • Improved article engagement metrics, such as time on page, by 20% through carefully selecting and adding relevant, eye-catching images to enhance content presentation.

Nancy Marende

Work experience
  • Boosted reader engagement by 35% through the development of tailored content that resonated with audience interests, leading to more time spent per article.
  • Achieved a 45% increase in article shares and likes by implementing data-driven content strategies and identifying trending topics in real-time
  • Streamlined content production processes, resulting in a 30% faster publishing rate while maintaining quality, allowing for quicker content turnover on breaking news.
  • Expanded social media followers by 25% by consistently posting timely, engaging news updates, which improved Scooper News’s visibility and reach.
  • Contributed to a 40% increase in click-through rates on featured content, which led to a rise in ad conversions and revenue potential from site visitors.
  • Increased search engine visibility by 50% by optimizing articles with trending keywords, which improved organic search traffic.

Nancy Marende

Work experience
  • Increased media coverage mentions by 25% through successful media and public relations campaigns, effectively raising the organization's profile.
  • Achieved a 40% increase in social media engagement and a 20% growth in follower count by consistently managing and curating content across all platforms.
  • Contributed to a 15% rise in customer satisfaction and loyalty metrics through the development and implementation of targeted communication strategies.
  • Ensured 100% on-time delivery of communication projects, with all content and publications approved and ready by the set deadlines.
  • Produced compelling feature articles on women business leaders, contributing to a 20% increase in website traffic and engagement metrics.
  • Boosted employee engagement and brand awareness initiatives, leading to a 15% improvement in employee satisfaction scores and a noticeable increase in the organization's brand visibility.

Nancy Marende

Work experience
  • February, 2020 - December, 2020
  • Fulltime
  • Covered major business events and press conferences, producing timely and informative reports that provided viewers with in-depth analysis and insights, ultimately enhancing the station’s reputation as a go-to source for business news.
  • Authored a series of compelling business news stories for Metropol TV’s website that resulted in a 30% increase in website traffic, showcasing the ability to effectively communicate complex financial topics to a broad audience. Successfully wrote and delivered engaging and accurate news scripts for on-air broadcasts, contributing to a 20% increase in viewership for the business segment due to enhanced storytelling and clarity.
  • Wrote and published feature articles that highlighted key trends in the business sector, earning recognition from the editorial team for outstanding research and writing, and contributing to the establishment of Metropol TV as a credible source for business journalism.
  • Completed high-quality voice-overs for various business segments, contributing to the overall production quality and professionalism of broadcasts.

Nancy Marende

Work experience
  • Consistently produced and submitted high-quality news stories to the agency's national desk, meeting deadlines and contributing to a more robust news cycle that kept subscribers informed of current events.
  • Developed compelling feature stories that were well-received by subscribers, leading to increased readership and engagement, and demonstrating the ability to capture the human interest aspect of news topics.
  • Executed accurate and efficient transcription of interviews and press conferences, ensuring that vital information was available for news stories and enabling timely reporting on important events. Covered key events and produced on-the-spot reports that provided subscribers with real-time updates, contributing to the agency's reputation for delivering timely and reliable news.

Nancy Marende

Work experience
  • September, 2016 - December, 2016
  • Fulltime
  • Consistently produced and submitted high-quality news stories to the agency's national desk, meeting deadlines and contributing to a more robust news cycle that kept subscribers informed of current events.
  • Developed compelling feature stories that were well-received by subscribers, leading to increased readership and engagement, and demonstrating the ability to capture the human interest aspect of news topics.
  • Executed accurate and efficient transcription of interviews and press conferences, ensuring that vital information was available for news stories and enabling timely reporting on important events. Covered key events and produced on-the-spot reports that provided subscribers with real-time updates, contributing to the agency's reputation for delivering timely and reliable news.

Nancy Marende

Education
  • Broadcast Journalism

Related persons

Flevian Kevogovideo editing, TV Production
Dorothy OdondiMicrosoft Office , Microsoft Word, English
Reuben MaengweReporting Accountant at World Vision
Oliver KibetVideo Journalist at metropol.co.ke
Vivian VanishaMarketing Associate at reactionpower.com
Eunice VictoriaBusiness Development