About

An accomplished Marketing Executive with a Bachelor's Degree in Journalism and Media Studies from the University of Nairobi, supplemented by a Diploma in French Language Studies and certification in International Computer Driving License. Demonstrating a keen understanding of strategic communication planning, media relations, and crisis management, I possess a track record of developing effective marketing strategies and fostering meaningful connections with diverse audiences. Proficient in both traditional and digital marketing platforms, I excel in amplifying brand presence and driving quantifiable results through innovative campaigns. With experience in organizations such as the National Oil Corporation and Kenya Broadcasting Corporation, I have honed my skills in market research and analysis, brand management, social media management, and event planning. My ability to create compelling content, manage stakeholder relationships, and execute successful PR campaigns has contributed to my reputation as a persuasive communicator and strategic thinker. Currently seeking opportunities in the fields of public relations, communication, marketing, and sales, I am eager to leverage my skills and expertise to make a meaningful impact in a dynamic and collaborative environment.

Skills

  • Strategic Communication
  • Media relations
  • Crisis Management
  • Brand Development & Management
  • social media management
  • Social Media Marketing
  • Content creation
  • Conducting market research & competitor analysis
  • Stakeholder engagement
  • Event planning
  • Relationship management
  •  Excellent report writing and presentation skills
  • P/RELATIONS SPECIALIST & REPUTATION MANAGEMENT
  • Campaign management

Experience

Mmathu Mahaga

Work experience
  • Developing and executing marketing strategies to promote the corporation's products and services.
  • Conducting market research and analysis to identify consumer trends, preferences, and competitor activities.
  • Planning and implementing marketing campaigns to increase brand awareness and drive sales.
  • Managing social media channels and online presence to engage with customers and enhance brand visibility.
  • Creating marketing collaterals such as brochures, presentations, and advertisements.
  • Collaborating with internal teams and external agencies to ensure cohesive marketing efforts.
  • Organizing and coordinating promotional events, trade shows, and sponsorships.
  • Building and maintaining relationships with key stakeholders, including clients, suppliers, and industry partners.
  • Monitoring and analyzing marketing performance metrics, such as sales data, website traffic, and social media engagement.
  • Providing regular reports and insights to management to inform decision-making.

Mmathu Mahaga

Work experience
  • Developed and implemented marketing strategies to promote KBC's programs, services, and offerings.
  • Monitored and analyzed media coverage to gauge public perception and sentiment towards KBC.
  • Managed KBC's brand image and ensuring consistency in messaging across all marketing materials and communications Conducted market research and analysis to identify trends, audience preferences, and competition within the broadcasting industry.
  • Collaborated with content producers, editors, and other teams to align marketing efforts with programming initiatives

Mmathu Mahaga

Work experience
  • Spearheaded media monitoring and analysis, providing actionable insights for decision-making.
  • Actively engaged with community via social media to boost online presence and reputation.
  • Managed stakeholder relationships, ensuring effective communication and addressing inquiries.
  • Played key role in crafting press releases and reports to promote organizational initiatives.
  • Proficiently organized and executed events, contributing to successful PR campaigns.
  • Assumed responsibility for corporate and personal branding activities to enhance image and recognition.

Mmathu Mahaga

Education
  • In a BA in Journalism and Media Studies with a focus on Public Relations, you delve into the core principles of journalism, media analysis, and communication strategies. You learn how to craft compelling narratives, navigate media landscapes, and engage with diverse audiences. Specializing in Public Relations involves understanding the dynamics of reputation management, crisis communication, and stakeholder engagement.
  • Moreover, marketing and advertising are integral components of this field. You explore the intersections between PR, marketing, and advertising, learning how to leverage media channels effectively to promote brands, products, or ideas. Understanding consumer behavior, market trends, and communication tactics are crucial for creating impactful PR campaigns that resonate with target audiences and achieve organizational goals.

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