About

Dynamic, results-driven Sales & Marketing Manager with over 13 years of experience driving revenue growth, brand positioning, and market expansion across competitive B2B and B2C landscapes. Proven track record in developing high-impact go-to-market strategies, optimizing sales pipelines, and leading cross-functional teams to exceed targets. Adept at leveraging data-driven digital marketing campaigns, high-value corporate negotiations, and client relationship management to maximize ROI and increase market share.

Skills

  • Sales Prospecting & Lead Generation
    8
  • negotiation
    8
  • Data Analytics & Attribution
    8

Experience

Maxon Emeli

Work experience
  • Strategic Relationship Management: Cultivate deep, trust-based relationships with key stakeholders at the executive level
  • to ensure long-term partnerships.
  • Revenue Growth & Sales Targets: Achieve or exceed quarterly/annual sales quotas, revenue targets, and profitability metrics
  • through upselling and cross-selling.
  • Strategic Planning & Forecasting: Develop and execute comprehensive account plans, including forecasting sales and mapping out
  • opportunities for market expansion.
  • Contract Negotiation & Commercials: Lead, structure, and negotiate complex, high-value contracts, pricing agreements, and service
  • level agreements.
  • Client Retention & Satisfaction: Proactively identify client needs, resolve complex issues, and ensure superior service delivery to
  • maintain high client satisfaction and retention.
  • Internal Collaboration & Leadership: Coordinate with internal cross-functional teams (e.g., marketing, product, logistics) to align on
  • deliverables and provide strategic direction on account management.
  • Market Intelligence & Analysis: Monitor market trends, competitor activity, and industry developments to identify potential threats
  • and growth opportunities.
  • Performance Reporting: Prepare and present regular, detailed reports on account progress, sales metrics, and strategic initiatives to
  • senior management.

Maxon Emeli

Work experience
  • Golf Hotel Kakamega is a 3 star rated hotel based in the western side of Kenya offering
  • hospitality services ranging from luxurious accommodation, conferencing facility, Family
  • Getaway facility, team Building etc.
  • In Moving to this Facility, this was the first marketing department to be established under the
  • property. I was charged with:
  •  Analyzing local markets for potential clients, assess competitor activity, and
  • arrange site visits to initiate new sales
  •  developing a sales and marketing strategy, budgeting, forecasting, creating advertising
  • campaigns, and other methods to meet or exceed stated revenue and room night goals
  •  Network and prospect for new clients while also retaining current customers
  • through long-term relationships and driving repeat business.
  •  Establish and grow our market share by developing and maintaining relationships with major group and
  • catering clients
  •  Support the Hotel Planning & Operations Manager in preparing the department budget as well as the hotel's
  • 3-
  • overall sales goals and strategy
  •  Maximize on Customer Awareness
  •  Monitor Progress & Activities of the team members through weekly reports
  •  Proactively monitor the Hotel’s profile on the various social media platforms and
  • ensure appropriate responses are posted in a timely fashion.
  •  • Liaise with our Digital Team in managing the content of the Hotel’s website.
  •  • Develop and agree departmental sales plans and communicate them clearly to all
  • parties.
  •  • Manage all promotional collateral from copyright through to design and print and
  • ensure that it is in line with Great National branding.
  •  • Ensure in house promotional material is current, effective and supports any
  • new sales and marketing promotions.
  •  • Where necessary devise adverts for the promotion of the Food & Beverage
  • departments in the local market.
  •  Manage the guest database and ensure that client’s details are accurate and
  • Up-to-date.
  •  Ensure that all client correspondence is tracked and recorded, including quotations
  • and contracts. • Represent the hotel at consumer trade fairs, mall promotions and
  • tourism events both at local and national level.
  •  Organize on and off-site client entertainment.
  •  Maintain the highest standards of professional conduct at all times when dealing
  • with clients, guests etc.
  •  Submit weekly Sales & Marketing activity reports to the Hotel Planning & Operations
  • Manager & The CEO.

Maxon Emeli

Work experience
  • After a successful probation period & great strides in achieving set targets, I was promoted to the position of Sales &
  • Marketing manager of the Hotel. As the sales & marketing manager, I was the team leader of a group of 4 sales Account
  • Managers all reporting to me directly.
  • Responsibilities
  •  Develop and implement sales and marketing plans to drive revenue and meet established goals
  •  Monitor progress of sales efforts and adjust strategies when necessary
  •  Monitor industry trends and changes and provide feedback to appropriate departments
  •  Maintain relationships with current and potential customers to help increase brand loyalty
  • 4-
  •  Develop promotional materials, such as brochures, flyers, and other advertising materials
  •  Respond to customer inquiries and feedback in a timely manner
  •  Track and analyze sales data to identify areas for improvement
  •  Collaborate with other departments, such as operations, housekeeping, and maintenance, to ensure customer
  • satisfaction

Maxon Emeli

Work experience
  • i. Responsible for Corporate and travel agent room sales for the hotel.
  • ii. Clear understanding of the hotels business strategies then set goals and to determine action plans to meet those goals.
  • iii. Update action plans and financial objectives quarterly.
  • iv. Identify new markets and business opportunities and increase sales.
  • v. Represent Hotel in various events and exhibition.
  • vi. Implements all sales action plans related to my market areas as outlined in the marketing plan.
  • vii. Conduct daily sales calls and arrange site inspection trips to hotels by corporate clients.
  • viii. Able to provide Quick and timely responses, immediate communication to the properties, develop professional long
  • term business relationships.
  • ix. Provide the highest quality of service to the customer at all times.
  • x. Participates in sales calls with members of sales team to acquire new business and/or close on business.
  • xi. Executes and supports the operational aspects of business booked i.e. CVGR, generating proposal, Corporate Rate
  • Application letter, writing contract, customer correspondence).
  • xii. Supporting hotel’s service and relationship strategy, driving customer loyalty by delivering service
  • excellence throughout each customer experience.
  • xiii. Managing a portfolio of accounts to achieve long-term success.
  • xiv. Developing positive relationships and handling customers’ needs
  • xv. Generating new sales using existing and potential customer networks
  • xvi. Develop positive relationships with clients
  • xvii. Act as the point of contact and handle customers’ individual needs
  • xviii. Generate new business using existing and potential customer networks

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