Skills

  • Administration
  • Advertising
  • Business Development
  • Customer service
  • Digital Advertising
  • Marketing
  • Office management
  • Product management
  • Project Management
  • IT
  • PR
  • SEO
  • SMM

Experience

Lucy Wanjiku

Work experience
  •  Use web analytics software to monitor the performance of client websites and make recommendations for improvement.
  •  Conduct social media audits to ensure best practices are being used.
  •  Coordinate with the sales team (tour consultants) to create marketing campaigns.
  •  Developing and monitoring campaign budgets.
  •  Planning and managing all social media platforms.
  •  Research advertising trends.
  •  Determine what content will reach customers.
  •  Publish digital marketing content online.
  •  Monitors social media campaign performance.
  •  Prepare emails to send out to customers.
  •  Monitor key online marketing metrics to track success.
  •  Conduct keyword research and web statistics reporting.
  •  Plan and execute social media engagement and brand awareness campaigns.
  •  Develop and integrate content marketing strategies.
  •  Assist with lead generation activities.
  •  Content creation and copywriting activities

Lucy Wanjiku

Work experience
  •  Online Advertising: Creating and managing online advertising campaigns across various all online
  • platforms such as Google Ads and social media ads. This includes targeting relevant audiences,
  • optimizing ads, and monitoring performance to maximize conversions and return on investment.
  •  Social Media Marketing: Developing and implementing social media strategies to engage with the
  • target audience and promote the company's travel services. This includes creating compelling
  • content, managing social media accounts, running paid social media campaigns, and analyzing social
  • media metrics to measure the effectiveness of campaigns.
  •  Content Marketing: Creating high-quality and engaging content such as blog posts, videos, and
  • infographics to attract and educate potential customers.
  •  Analytics and Reporting: Using tools like Google Analytics and other marketing analytics platforms to
  • track and measure the performance of marketing campaigns.
  •  Online Reputation Management: Monitoring and managing the company's online reputation by
  • actively engaging with customers on review sites, social media platforms, and travel forums.
  • Responding to customer feedback and reviews promptly and professionally helps maintain a positive
  • brand image.
  •  Partnership and Influencer Marketing: Collaborating with relevant travel influencers and industry
  • partners to reach a wider audience and tap into their established communities.
  •  Market Research and Competitor Analysis: Keeping up-to-date with industry trends, consumer
  • preferences, and competitor strategies.

Lucy Wanjiku

Work experience
  • Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
  • Define and manage the brand communication strategy using a variety of media
  • Coordinate with team members to define and manage the brand communication strategy using a
  • variety of media
  • Plan and execute office events i.e. exhibitions, and conferences.
  • Coordinate with team members in developing sales & marketing strategies.
  • Scheduling calendar invites with external clients and in-house office meetings.
  • Create the content on marketing engagement strategies ( content to engage people i.e.
  • personalized interactions, collaboration with team members and customers)
  • Prepare financial reports to track company inventory and liability
  • Lead creative development to motivate the target audience to “take action”
  • Analysis of sales forecasts and relevant financials and reporting on product sales
  • Planned, developed, and led the negotiation of key business partnerships.
  • Worked with product development team members to optimize product specifications.

Lucy Wanjiku

Work experience
  • Involved in the development and documentation of helpful content for customers and prospects.
  • Resolving issues and troubleshooting technical problems.
  • Tracking customerservice KPIs and metrics.
  • Processing orders, forms, applications, and requests.
  • Collaborate with other departments to identify opportunities for our existing customersto use
  • more on our platform.
  • Keeping records of customer interactions, transactions, comments, and complaints.
  • Handle customer complaints, and provided appropriate solutions and alternatives.
  • Develop a rapport with customers and demonstrate a friendly attitude.
  • Provide quick, accurate, and comprehensive responsesto customers.

Lucy Wanjiku

Work experience
  • Involved in the development and documentation of helpful content for customers and prospects.
  • Resolving issues and troubleshooting technical problems.
  • Tracking customerservice KPIs and metrics.
  • Processing orders, forms, applications, and requests.
  • Collaborate with other departments to identify opportunities for our existing customersto use
  • more on our platform.
  • Keeping records of customer interactions, transactions, comments, and complaints.
  • Handle customer complaints, and provided appropriate solutions and alternatives.
  • Develop a rapport with customers and demonstrate a friendly attitude.
  • Provide quick, accurate, and comprehensive responsesto customers.

Lucy Wanjiku

Work experience
  • January, 2019 - October, 2020
  • Fulltime
  • Greeting visitors, helping them through the office and supplying them with refreshments as they wait.
  • Maintained calendars for appointments and sorted mail.
  • Keep detailed and accurate records of visitor requests and calls received.
  • Receive deliveries; sort and distribute incoming mail.
  • Operate standard office equipment regularly, including a printer, copier machine, and a computer.
  • Answer and direct phone calls in a polite and friendly manner.
  • Maintained a clean and orderly reception area to impress and welcome visitors.
  • Filed and maintained invoices, customer records, and other paperwork to facilitate ease of retrieval.
  • Collaborated effectively with customers and staff to maintain smooth-running company operations.
  • Coordinated travel arrangements and itineraries for staff trips, conferences, and meetings.
  • Managed external correspondence by drafting client emails and letters.

Lucy Wanjiku

Work experience
  • Greeting guests as they come in.
  • Record and manage the check-in and check-out process.
  • Answering questions and requests, and helping with administrative tasks at the front desk.
  • Maintain clear and accurate records of guest room bookings.
  • Liaise with necessary staff including housekeeping and maintenance to address any problems or complaints made by guests.
  • Complete and maintain any incident reports, daily activity reports, or other reports requested by management.
  • Dealing with special requests, such as room service, taxi bookings, or wake-up calls.
  • Completing administrative tasks such as filing and photocopying.

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