"I’ve had the privilege of working with Kristal, and I can confidently say she is one of the most dynamic communications and audience engagement leaders I’ve met. With more than 20 years of experience, Kristal has a rare ability to combine strategy, creativity, and execution to deliver measurable impact.

Her expertise spans integrated marketing, sports communications, audience growth, and multicultural outreach, and she has successfully led campaigns across sports, entertainment, nonprofit, and corporate sectors. Whether orchestrating large-scale events like NASCAR and NBA seasons or shaping national awareness campaigns, Kristal knows how to design strategies that resonate with diverse audiences, inspire action, and exceed expectations.

What makes Kristal stand out is her mix of energy, organization, and data-driven storytelling. She’s a collaborative leader and trusted partner who consistently brings out the best in her team while keeping a clear focus on results. Any organization would be fortunate to have Kristal driving their communications strategy and audience engagement efforts."