About

Senior Trade Marketing & FMCG Leader with 20+ years of delivering category growth, revenue acceleration, and brand activation across Europe and GCC markets. Expertise in trade marketing strategy, omnichannel retail execution, shopper insights, and data-driven revenue optimization. Proven track record in building high-performing teams, driving digital commerce, and executing large-scale brand launches. P&L-aware, collaborative leader with a strong grasp of market trends and consumer behavior. Experienced in structured innovation and new product development — trained through the Innovation Championship program — with a strong focus on driving commercial outcomes through cross-functional collaboration and execution

Related persons

Evi PagratiCareer Advisor & Job Coach at UK National Career Service