josephine osengo

Followers 2
Connections 23

Communications & Marketing Officer at Practical Action

since February, 2019

jo***go@gmail.com

Profile

About

I am an exquisitely accomplished Communications Expert with experience in development and corporate communication. During my tenure, I have accrued stunning hands-on knowledge, experience, and expertise in media engagement, branding, behavior change communication, photography, and digital marketing. 📚I hold a bachelor's degree in Applied Communication and a Diploma in Journalism from the Multimedia University of Kenya. Equipped with a diverse skill set, I excel in effectively conveying information to audiences spanning both technical and non-technical backgrounds. Currently, I am dedicated to advancing my expertise through the pursuit of a Master of Arts in Development Communication at Daystar University. With every successive role, my tracks have demonstrated IMPACT! 🏆Consolidated a whopping 64% increase in media pact roll-out during the Covid-19 Behavior Change Communication campaign while working as a communication assistant. 🏆Developed a comic book to consolidate knowledge on the importance of handwashing and improving hygiene to children of the ages of 5 years and below in Kisumu’s Nyalenda and Obunga informal settlement. 🏆Drove sales by over 51% within the first three months while working at Center Stage Marketing Agency by masterminding a cutting-edge sales program. 🏆Authored and documented stories that were highlighted on local and international weekly newsletters driving over $3000 daily sales increment for media companies. Through generating creative content, I have managed to capture audiences and create a robust digital presence across social media platforms. My success module lies in surfacing new revenue streams through tapping into the right network of clients and bolstering strategic partnerships with key stakeholders. 💪Key Strengths: Story Telling | Media engagement | Branding | Behavior change communication | Photography | Digital marketing | Effective Communication | Sales Team Leader | 💻𝐈𝐂𝐓 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐞: Mastery of Microsoft Office tools, word processing, data handling and processing, presentation, and the internet.

Skills

Microsoft Office
Microsoft Word
Marketing
Digital Advertising
PR

Experience

josephine osengo

Work experience

Communications & Marketing Officer at Practical Action

February, 2019 -
Fulltime

Presently, I serve as a key member of the communications and marketing team providing strategic inputs into the organizational strategy and ensuring steady flow of information between Practical Action and its targeted audience. My roles include;
⦁Development Communications-Steering development and production of communication materials such as the monthly newsletters, project brochures, impact briefs and annual reports while effectively communicating to key audiences and promoting a positive image of the organization.
⦁Content Collection-Leading with development of project specific content briefs and interview questions that aid drafting of impact and human interest stories. Also responsible for facilitating all photography related assignment in the Kenya office with an aim of showing the organization's initiatives in the digital spaces.
⦁Digital Engagement-Leading with development of monthly digital communications strategy that informs engagement on social media platforms- while conveying the right messages to the targeted audiences.
⦁Media Relations-Identifying and negotiating publicity opportunities for the organization. This includes having staff and program participants interviewed about on-going programmes. Through this, I have created partnerships with mainstream media houses including; Standard Media Group, Nation Media Group and local broadcasters such as Radio Namlolwe
⦁Brand building-Ensuring that all visibility and Information Education and Communication material are of good quality, and meet organizational branding guideline specifications.
⦁Event management-Organizing events as well as supporting project teams in commemorating international days that align with the organization's change ambitions such as the Regenerative Agriculture Conference etc
Accomplishments:
🏆Developed a Communications plan for the Resilient Agriculture that works for the young people program (2022-2027).The project is expected to benefit more than 100,000 youths in Kenya.