About

I am a proactive person who loves being in movement and working with different clients and team members. I have a very ambitious and driven personality with an eager for success. Having also a strategic and creative way of thinking and orientation to drive sales led me to achieve excellent result in dedicated roles. My learning agility is seen with high desire to gain more knowledge, more education, skills and experiences which I can further implement in my daily work tasks. • Many years’ experiences in brand/product management in the pharma industry • Knowledge of Adria region pharmaceutical market & customers • Experience in digital marketing & building marketing strategies • Proven ability to understand, assimilate and communicate scientific information and health economic data/insights • Strategic thinking, judgment and persuasion/negotiation skills • Excellent communication, presentation, organizational skills • Creativity, flexibility and responsibility • Fluency of Croatian and English language • Advanced literacy of MS Office applications • A valid driving license - B category

Skills

  • Healthcare
  • Marketing
  • Product management
  • Sales
  • Digital Marketing
  • Brand Development & Management
  • business analysis
  • Strategic Planning
  • Conducting market research & competitor analysis
  • customer relations management
  • croatian
    10
  • English
    9

Experience

Ivana Halec

Work experience
  • Rare diseases
  • Reinforce customer loyalty in strong partnership with them
  • Understand and analyze customer and patient experience journey &
  • link it with strategy
  • Develop promotional and non-promotional material and programs in
  • line with brand plan
  • Support and contribute to new product launch excellence projects for
  • future preparation
  • Manage budgets and continuously evaluate and optimize brand
  • performance
  • Perform regular portfolio analysis
  • Provide input for demand forecast

Ivana Halec

Work experience
  • February, 2022 - January, 2023
  • Fulltime
  • Rare diseases
  • Market and business development in the region
  • Launch of new products and developing and adapting sales strategy
  • accordingly
  • Business Planning and Forecasting
  • Participation on congresses, medical meetings, and monitoring of the
  • industry business
  • Ensuring synergies between functions, brands and team members

Ivana Halec

Education
  • September, 2020 - December, 2021
  • Fulltime
  • Business administration

Ivana Halec

Work experience
  • September, 2019 - January, 2022
  • Fulltime
  • Rare Immunology
  • Lead cross-functional team consisting of 6 members on product
  • innovation and indication launch; create the objective, strategic
  • direction and a cross-functional plan which prioritizes resources and
  • measures success
  • Define and implement specific growth marketing initiatives and
  • omnichannel campaigns
  • Support digital initiatives, customer solution projects, communication
  • plan
  • Develop and implement Local Brand Plan aligned with Global Brand
  • Plan
  • Design and execute promotional activities (detail aids, message scripts,
  • advertising, congresses, etc.) in line with global branding and key
  • messages
  • Develop LRP, MRP, MYC with Business Planner
  • Partner with Global Brand Managers
  • Deliver Growth, Sales and Operational metrics, Measurements and
  • Targets for the Brand
  • Coordinate competitive intelligence and drive competitive action plans

Ivana Halec

Work experience
  • November, 2018 - September, 2019
  • Fulltime
  • Rare Metabolic Diseases
  • Develop value based key account plans and partnerships with key
  • accounts in field of rare diseases
  • Maintain complete, accurate, and up-to-date data for all prospects,
  • contacts, and accounts in our CRM
  • Develop client call cycle to achieve objectives and sales plan
  • Work with Marketing to provide feedback on refining internal sales plan
  • Sales

Ivana Halec

Work experience
  • Digital solutions for pharmaceutical companies
  • Execute annual sales plan and sales targets for assigned accounts
  • Analysis and research of the market
  • Development of sales products and services
  • Co-operating in project teams to prepare an effective local sales
  • strategy
  • Consultation services regarding planning and development of
  • Mediately mobile and web application

Ivana Halec

Work experience
  • January, 2015 - September, 2016
  • Fulltime
  • Biosimilars
  • Maintain a successful long-term relationship with key accounts in the
  • field of biosimilar drugs (infliximab, erythropoietin, filgrastim)
  • Ensure achievement of personal objectives, including sales and market
  • growth
  • Preparing a robust plan for each account in order to meet business
  • objectives and maximize sales results
  • Develop/propose commercial strategies within an area (e.g., hospital
  • pricing) to optimize sales growth and profitability
  • Provide customer education in relevant disease areas to increase
  • awareness of best practice and clinical advantages of products

Ivana Halec

Work experience
  • December, 2013 - December, 2014
  • Fulltime
  • Professional diagnostics portfolio
  • Promoting portfolio of professional diagnostics including biochemistry,
  • immunochemistry, hematology and coagulation in hospitals, health
  • cares and private polyclinics
  • Working with Heads of Biochemical Laboratories and Hospital Manager
  • Preparation of tender documentation

Ivana Halec

Work experience
  • September, 2009 - December, 2013
  • Fulltime
  • Cardiology/Gastroenterology/Nephrology/Diabetes/ENT/ Urology
  • Rheumatology/GP/Pharmacist’s portfolio
  • Representing pharmaceuticals for the treatment of various disease
  • areas
  • Working with key opinion leaders, participating in medical congresses
  • and workshops
  • Participating in pharmacy-oriented commercial activities
  • Presenting crucial product information to doctors and pharmacist

Ivana Halec

Education
  • September, 2002 - April, 2009
  • Fulltime
  • Molecular Biotechnology

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