Skills

  • Маркетинг
  • Реклама
  • PPC
  • SEO
  • PR
  • BusDev

Experience

Iryna Aniskina

Work experience
  • November, 2018 - December, 2020
  • Fulltime
  • 1. Created the marketing strategy from scratch.
  • 2. Created the content marketing strategy and content plan.
  • 3. Developed the KPI system for the whole marketing complex.
  • 4. Analysed and developed the most efficient marketing channels and the possibilities of growth.
  • 5. Created the growth path for each of the marketing channels active:
  • SEO and content marketing
  • SEM/PPC
  • affiliate marketing
  • PR
  • email marketing
  • 6. Created the afiiliate marketing program from scratch.
  • 7. Took part in strategies development for B2B, B2C and B2D audiences.
  • 8. Worked on website optimization (CRO).
  • 9. Launched the A/B tests to check the hypotheses.
  • 10.  Worked closely with the sales department to deliver sales ASAP.
  • 11. Established regular video production.

Related persons

Misha KostrovEducation, Teaching