About

A highly accomplished business operations leader in logistics, supply chain, and commercial operations with over 10+ years of experience in the automotive, printing, and FMCG sectors, specializing in end-to-end operational optimization, cost reduction, and cross-border logistics. I expertly utilize technologies such as ERP (SAP), WMS, RFID, and predictive analytics to improve efficiency, profitability, and customer satisfaction significantly. At ECTA Kenya, I drove revenue growth, cutting operational costs by 30%, boosting inventory accuracy by 25%, and spearheading the successful establishment of a Ksh 50M CKD assembly plant for Honda Motorcycle Kenya, which enhanced market penetration and brand competitiveness. I possess dual expertise in sales-driven supply chains and operational excellence, effectively uniting procurement, logistics, and commercial teams to accelerate market responsiveness, reduce stockouts by 20% through strategic demand planning, and cultivate strong vendor partnerships. I adopt a customer-focused approach, as evident in the design of logistics solutions that bolster B2B and B2C distribution, ensuring timely delivery and fostering brand loyalty.

Skills

  • Logistics and supply chain management
    8
  • Brand Development & Management
    8
  • Business Development and Sales
    8
  • sales and marketing
    8
  • Logistics and warehouse management
    8
  • STOCK AND INVENTORY MANAGEMENT AND CONTROL
    8
  • English and Kiswahili
    10

Experience

Humphrey Jared Odhiambo

Work experience
  • Strategic Leadership: • Develop business strategies to drive growth, profitability, and market competitiveness while setting short and long term goals such as expansion, technology upgrades, and sustainability initiatives.
  • Operations Management: • Oversee daily operations including printing, binding, finishing, and packaging to ensure quality control, timely order fulfillment, and adherence to client specifications while optimizing workflows to reduce waste and improve efficiency.
  • Financial Oversight: • Manage budgets, profit and loss statements, cost control, and pricing strategies by monitoring revenue streams from commercial printing, packaging, and promotional materials.
  • Sales and Client Relations: • Lead business development efforts for B2B and B2C clients, tenders, and contracts while maintaining key client relationships and resolving escalated issues.
  • Team Management: • Recruit, train, and supervise staff in production, sales, and administration to foster a productive and safety-compliant work environment.
  • Technology and Innovation: • Evaluate and invest in new printing technologies such as digital, offset, and 3D printing to keep pace with industry automation and eco-friendly practices.
  • Compliance and Safety: • Ensure adherence to industry regulations, including environmental, labor, and data security while maintaining workplace safety standards for chemical handling and machinery use.
  • Supply Chain and Vendor Relations: • Manage procurement of materials such as paper, ink, and equipment through thorough negotiation with suppliers for cost effective deals.
  • Marketing and Branding: • Promote company services through digital and print marketing while monitoring industry trends and competitor activity.
  • Reporting and Analysis: Track key performance indicators including production efficiency, customer satisfaction, and financial metrics while reporting to stakeholders and owners on performance and improvements.

Humphrey Jared Odhiambo

Education
  • Advanced supply chain management

Humphrey Jared Odhiambo

Work experience
  • January, 2023 - December, 2024
  • Fulltime
  • I lead the brand strategy, digital marketing, and PR for Subaru and JAC Motors in Kenya, with a focus on increasing brand awareness, customer loyalty, and sales.
  • Brand Strategy and Awareness
  • Driving brand awareness, generating leads, and increasing sales through targeted campaigns that align with Kenyan values and aspirations.
  • Reinforcing Subaru's brand identity by maintaining consistency across all touchpoints, ensuring that the brand resonates emotionally with customers.
  • Creating and sharing stories that deeply connect with Kenyan audiences, highlighting the adventurous spirit and quality of Subaru and JAC Motors.
  • Digital Marketing and Analytics
  • Leading and refining digital marketing campaigns across search engines, social media, and email channels, using analytics to measure performance and optimize ROI.
  • Analyzing campaign data to identify trends, enabling data-driven adjustments that improve engagement, conversions, and overall campaign effectiveness.
  • Public Relations and Media Management
  • Building and maintaining strong relationships with media outlets, securing positive press coverage to amplify the brand’s voice across Kenya.
  • Coordinating PR campaigns and crafting press releases to strengthen brand visibility and cultivate a positive reputation in the media landscape.
  • Customer Engagement and Loyalty
  • Developing strong connections with Subaru owners through personalized service, fostering loyalty, and transforming satisfied customers into brand advocates.
  • Team Leadership and Development
  • Inspiring and guiding a team of marketing professionals in a collaborative environment that emphasizes creativity and measurable results.
  • Adapting global marketing strategies to fit local Kenyan nuances, ensuring campaigns resonate culturally while preserving brand authenticity. Sales team management for higher performance.
  • Key Achievements
  • Brand awareness for Subaru and JAC Motors was below the desired level, limiting lead generation and customer engagement.I launched targeted digital campaigns that celebrated Kenyan values of adventure and family, achieving a 25% increase in brand awareness and driving a 17% rise in website traffic and lead generation.
  • Subaru’s brand perception was not fully aligned with the adventurous spirit that resonates with the Kenyan market, resulting in missed engagement opportunities. Successfully, developed and implemented the identity of Subaru as the "SUV for every Kenyan adventure," crafting narratives on social media that boosted brand engagement by 30% and increased sales of adventure-oriented models by 5%.
  • Successfully transformed customer service into a loyalty engine through personalized outreach and community-building initiatives, surpassing satisfaction benchmarks by 15% and increasing repeat purchases by 10%.

Humphrey Jared Odhiambo

Education
  • Procurement and Supply Chain Management

Humphrey Jared Odhiambo

Work experience
  • November, 2013 - November, 2022
  • Fulltime
  • Directed sales and marketing across East Africa for Honda’s automotive and power product lines, establishing dealer networks and achieving consistent growth in sales and market share.
  • Sales Campaign Management
  • Directed sales and marketing campaigns across East Africa for cars, motorcycles, parts, and power products, achieving wide-reaching impact and consistent brand visibility.
  • Developed dealer networks, secured necessary pre-market approvals, set sales targets, and focused on aftersales support to drive both wholesale and retail success.
  • Team Development and Performance Management
  • Established and tracked sales team KPIs, applying the PDCA (Plan-Do-Check-Act) cycle for continuous improvement.
  • Oversaw recruitment, training, and development programs to build a motivated and high-performing sales and marketing team.
  • Inventory and Logistics Optimization
  • Managed product flow and inventory levels, overseeing importation, assembly, and delivery across East Africa to ensure optimized stock availability.
  • Coordinated with departments on budgeting and sales projections, optimizing production and stock levels at the Nairobi assembly facility.
  • Customer Experience and Engagement
  • Initiated dynamic marketing events and promotions, utilizing social media channels to maximize reach and engagement.
  • Facilitated car and motorcycle registration processes, ensuring seamless coordination with internal teams to meet client and dealership needs.
  • Key Achievements
  • The Dealer network was limited, impacting regional coverage and market reach. I successfully expanded the dealer network by onboarding 100+ new dealerships, leading to a 667% increase in dealer partnerships.
  • Motorcycle sales were plateauing, and market share growth was stagnating. I successfully increased annual motorcycle sales by 5% (from 23,900 to 25,113 units), boosting Honda's local market share from 15% to 20%.
  • Inventory management was causing stagnation and financial risks. Introduced a systematic dealer stock replenishment process, preventing inventory stagnation and minimizing financial risks.

Humphrey Jared Odhiambo

Work experience
  • January, 2010 - December, 2012
  • Fulltime
  • Warehouse In-charge - Bajaj Africa (Auto Industries Ltd); January 2010 to December 2012 - As the Warehouse In-charge, I was responsible for optimizing transportation routes and maintaining accurate inventory records to meet budget and environmental goals. I collaborated with customers, suppliers, and carriers to ensure efficient delivery and streamlined operations by analyzing sales reports. Additionally, I implemented process improvements that fostered teamwork and alignment with productivity targets, driving continuous business improvement.
 

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