About

Food & Beverage consumption expert with more than 20 years of experience in leading corporate strategies and implementing sustainable business and sales plans. Skilled in sizing and intercepting new opportunities for consumption, channels, and customers in the B2B, B2C and E-Comm markets. Responsible for one of the key commercialization functions such as Trade Marketing of large multinational organizations, I led all medium- and short-term levers that directly impact the Gross Sales, Net Sales and Profit income statement lines (thru Net Revenue Management methods) and ensure the plan implementation through objectives and standard execution settings. I always work with a view to creating sustainable value for the entire value chain, managing to engage all critical stakeholders to achieve the settled objectives. To achieve these goals, I can count on my values, my communication skills, to establish trust-based relationships with teams with customers and key stakeholders. I have a great attitude to change management, ability to innovate and change rapidly direction when the context is moving and is necessary. I have also developed an excellent ability in managing complexity, coordinating, and growing heterogeneous teams, according to the principles of an empathetic collaborative culture based on coaching, feedback and delegation, thus also optimizing processes, efficiency and effectiveness of key resources: time and investment

Skills

  • Strong knowledge of consumer in FMCG
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