Skills

  • Administration
  • Customer service
  • Digital Advertising
  • Engineering
  • Finance
  • Marketing

Experience

Frankpeter Mwaniki

Work experience
  • 1: Collaborated with the marketing team and senior management to create effective marketing strategies that align with the company's goals and objectives. Included conducting market research, identifying target markets, and determining the most appropriate marketing channels.
  • 2: Actively promoted CIC Group's insurance products and services to potential customers. This involved creating persuasive marketing campaigns, conducting product presentations, attending industry events, and leveraging various marketing channels such as digital advertising, social media, and traditional marketing methods.
  • 3: Cultivated strong relationships with clients, insurance brokers, and other stakeholders in the insurance industry. Provided excellent customer service, addressed client inquiries, and promptly resolved any issues or concerns. Regularly follow up with clients to ensure satisfaction and identify opportunities for cross-selling or upselling.
  • 4: Stayed abreast of market trends, industry developments, and competitor activities. Conducted regular market analysis to identify opportunities for product improvement or expansion. Monitored competitor strategies, pricing, and offerings to maintain a competitive edge.
  • 5: Worked closely with internal teams, including underwriters, claims departments, and product development teams, to gather insights and align marketing efforts with business objectives. Collaborated on the development of new insurance products or enhancements based on market demands and customer feedback.
  • 6: Developed and produced marketing collateral, including brochures, flyers, presentations, and digital content and ensured that marketing materials are engaging, accurate, and compliant with regulatory guidelines.
  • 7: Ensured compliance with industry regulations and guidelines in all marketing activities. Stayed informed about changes in insurance laws and regulations to maintain a compliant marketing approach.
  • 8: Stayed updated on industry trends, product knowledge, and marketing techniques through continuous learning and professional development opportunities. Shared knowledge and provided training to sales teams or other stakeholders to enhance their understanding of insurance products and marketing strategies.
  • 9: Collaborated with the marketing team and other departments to achieve overall business objectives. Participated in team meetings, brainstorming sessions, and cross-functional projects to contribute ideas and insights.

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