About

Four years already I've been helping industry leaders, such as Binance, build trust through the General Manager’s Personal brand, PR and CSR campaigns. I successfully launched Binance Refugee Card in Ukraine, securing around 40 publications in Ukrainian Tier 1 and Tier 2 media. I was in charge of: campaign development, press release, pitching, answering journalists' questions, pitching interviews, thought leadership pieces creation. Also I launched Binance Pay PR campaign with the biggest local retailers. I have experience working with USA, CEE, CIS and UA media landscapes, crafting thought leadership pieces, launching PR campaigns, securing media sponsorships, managing issues and crises, and bringing key messages to the targeted audiences.

Skills

  • copywriting
  • Design (Figma)
  • Communications
  • PR
  • Critical thinking and problem solving
  • Communication strategy design and implementation
  • Editing Proofreading Translation Writing

Experience

Evgenia Pereverzeva

Work experience
  • March, 2024 - September, 2024
  • Fulltime
  • Developed brand awareness campaign (Coordinated, prepared and distributed written interviews, startup stories, guides, case studies, blogs)
  • Drafted press releases and speeches.
  • Developed CEO personal brand;
  • Developed the press page;

Evgenia Pereverzeva

Work experience
  • Established strong relations with tech/finance/crypto journalists,
  • Developed the key messages for each PR campaign,
  • Prepared, and distributed original content such as op-eds, press releases, interviews, briefing docs, FAQs,
  • Secured media sponsorships,
  • Managed issues and crises,
  • Managed PR agencies in UA, CZ, PL, RO

Evgenia Pereverzeva

Work experience
  • Brand awareness campaign:
  • CEO Personal Brand
  • Influencer campaign,
  • Employer Brand
  • PR Strategy review

Evgenia Pereverzeva

Work experience
  • PR Manager at   AMO
  • Pitching influencers and journalists;
  • Establishing strong connections with influencers;
  • Creation of exclusive materials for the website:
  • Establishing media partnership with USA
  • conferences;
  • Keeping the journalists and influencers database

Related persons

Viacheslav VelykyiFounder, CEO/CTO at Gainrep