About

Experienced Marketing Manager with a proven track record in the FMCG industry with international exposure. Strong marketing professional with an Executive MBA focused in Business Administration and Marketing. Creative thinker with a customer-centric mindset and a drive for achieving results. Strong project management skills, with the ability to multitask and meet deadlines. Excellent communication and interpersonal skills

Skills

  • Advertising
  • Business Development
  • Management
  • Marketing
  • Project Management
  • Retail
  • Sales
  • English
    9
  • Russian

Experience

Evelina Ivanova

Work experience
  • Retail Industry/Retail Chain
  • Develop and execute comprehensive retail marketing strategies to drive store traffic and sales
  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
  • Collaborate with cross-functional teams to create compelling in-store promotions, displays, and campaigns
  • Conduct market research to understand consumer behavior, industry trends, and competitive landscape
  • Prepare and manage monthly, quarterly, and annual budgets for the Marketing department
  • Setting key performance indicators (KPIs) for marketing campaigns and initiatives, monitoring performance, and adjusting strategies as necessary to optimize results
  • Monitors the market, collects, and analyses information such as competitive activities
  • Co-managing employer brand
  • Responsible for implementation of company’s culture and values

Evelina Ivanova

Education
  • International Business, Corporate Finance, Marketing, HR, Accounting, Supply Chain, Organizational Design Management, Strategies, Entrepreneurship, Social Entrepreneurship
  • Title of qualification awarded: Master’s degree

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