Esther Kimani

Digital Marketing Consultant at Consultant

since June, 2020

ki***ta@gmail.com

1/2/2026

Provided a score of

for Esther Kimani

Work experience

Main Role: Currently working with small Businesses and Corporates in their digital marketing efforts that prepares them to be at par (if not better) than other players in the space while achieving their company objectives and goals. My main goals include:
● To open online assets and determine brand awareness and positioning strategies while looking for marketing automation solutions that allows them to create a seamless and optimised customer acquisition, nurturing and conversion process.
● Create content, come up with a channel selection and a media buying plan to specifically buy media to drive traffic to their online assets for acquisition.
● Train internal staff on social media, their audience insights, strategy, media buying and reporting.
Impact:
● Successfully worked with a team on the Petmary Solar Centre ecommerce website and optimized it for direct sales and through media buying efforts the company has been able to increase sales by 37%.
● Successfully achieved the goal of filling the class of 40 students on different terms for Creche International Kindergarten.
● Trained their staff on social media and buying and they have successfully been able to handle the marketing efforts by themselves.
● Worked with different clients through online sites and I have managed to generate a revenue of at least USD 3,000 monthly.
● Trained different cohorts of digify and PRSK on content strategy, media buying and digital marketing strategy.

Work experience

Main Role: Bean Interactive is one of Kenya's top strategically led and innovatively driven digital marketing agencies. As their Audience Insights Lead and Head Of Media, I was responsible for tracking clients' consumer insights, sentiments and trends. To find the right content and target the right audience at the right time with advertising ads. I was responsible for the following:
● Digital Strategy Formulation and Planning through tracking client’s consumer insights, sentiments and trends. To find the right content and target the right audience at the right time
● Account Management and ensuring they are meeting their campaign objectives and maintaining good client relationship
● Budget Planning for different digital mediums according their audience and buying ads on those mediums specifically; Facebook & Instagram, google AdWords and Linked and monitoring, analysis and tracking to ensure ad performance
Impact:
● Successfully led the media team composed of strategy, content and Media and collaborated on different client campaigns and met their objectives.
● Pitched and won different businesses that generated USD 100,000 revenue for the agency.
● Successfully executed Family Bank App download and Re engagement campaigns that enabled the company achieve their KPI of 500K+ downloads
● Successfully executed Safaricom App download and Re engagement campaigns that enabled the company achieve their KPI of 1M+ downloads

Work experience

Main Role: GroupM Africa is the world’s leading media investment company responsible for more than $50B in annual investments through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company Xaxis. I was involved in the following projects:
● Digital Strategy Formulation and Planning whose goal is to give brand direction and to communicate clearly & effectively with the organisation's audiences.
● Create, target, launch, and track Facebook, Twitter, Google AdWords and other social media platform campaigns whose goal is to meet company objectives e.g sales
Impact:
● Successful campaign ideation with client staff and organisation for different Safaricom campaigns e.g Fuliza that help the agency garner USD 2,900,000 in revenue.
● Successful campaign, communication ideation, project management and market launch of the New Always and different Proctor and Gamble products that saw a growth Y.O.Y of 30%
● Successful launch of the Nokia in the market that saw the brand back as a top leader and managed to sell over 100K phones in the market.

Education

Work experience

Digital Strategist and Business Development Executive at Ringier Kenya (Ringier Digital Marketing & Rupu)

Main Role: RDM is an advertising agency that markets a diverse portfolio of digital portals and specialises in the implementation of high reach and target group specific advertising campaigns and has a reach portfolio of more than 40 brands. I was responsible for the following:
● Manage clients’ accounts and ensure the daily account activities are running smoothly
● Pitch and source new clients so as to grow the company’s reach portfolio
● Head Rupu’s Events and category department and pitch and source for new business. The goal was to ensure that the company can tap into the SME space by providing digital solutions
Impact:
● Successfully managed the customers and maintained their satisfaction at 100%.
● Successfully led the events and category department which resulted in 40% revenue increase in the organisation.
● Consistently hit monthly targets for 6 months and was recognized as the Sales Champion for 6 months’ MoM.