About

I am an Events & Marketing Specialist with immense experience in Events Management, Brand Development, Product Activations, Contract Negotiation, Digital Marketing, Guest Management, Corporate Relations, Research Analytics and PR. I am looking for an opportunity where I can professionally apply my Events & Marketing Skills to positively boost company's brand and market share. I have consulted for an Events & Marketing company, Symilan Group, as Events and Marketing Specialist where I advise on best avenues to implement events, brand and marketing projects for their clients. I have worked as Group Events Coordinator at Optiven Limited. I was responsible for planning and executing all company events and marketing activities that would advance the company's brand positively. My responsibilities included preparing annual events calendar, planning actual events, preparing and paying of invoices to suppliers, conducting appraisals for executed events and generating reports for the events. I hold experience working as Events and Marketing Specialist in a reputable mobile phone company, OPPO Kenya. Working in the brand department, I gathered enough corporate experience to help execute my mandates diligently. I was responsible for planning events like product launches and product activation. I was in charge of venue location, designing the event layout, identifying event suppliers to provide set up, guest management, preparing quotations and payment of invoices from clients and coordinating personnel involved. I successfully planned and executed 4 product launches that hosted over 500 people each. I was mandated to conceptualize events and activities that would position the brand strongly in the market. I was also responsible for digital marketing of the products where I created the digital content and recruited influencers to help push the brand on their social media platforms. I also worked with other companies on short-term basis like RedBull and TrueBlaq Limited as Campus Influencer whereby I successfully influenced their events both digitally and on ground attracting record number of persons per event.

Skills

  • Communication
    9
  • Teamwork
    9
  • Problem-Solving
    8
  • Creativity
    9
  • Leadership
    9
  • Microsoft Office
    8
  • Management
    8
  • Customer service
    9
  • Marketing
    8
  • Sales
    9
  • Project Management
    9
  • Product management
    9
  • Digital Advertising
    8
  • System administration
    8
  • Marketing Management
    7
  • Fluent English and Kiswahili
    9
  • Basic French
    5

Experience

Derick Onyatch

Work experience
  • Meeting prospective clients for Kenya Homes Expo and Homes Magazine.
  • Bringing new business to the expo.
  • Selling products and services of the organization.
  • Customer car, pre-sales services and after sales services of clients.
  • Updating and communicating to clients through CRM.
  • Sourcing sponsorship opportunities for the expo.
  • Managing all event set-ups, tear downs and follow up processes.
  • Assessing events success and other findings.
  • Handling budgeting, invoicing and other event logistics.
  • Daily and weekly report on transactions made.

Derick Onyatch

Work experience
  • Advise innovative strategies to promote products and services of the clients.
  • Advise effective ways to improve branding procedures of the clients.
  • Research the latest marketing and market trends.
  • Recommend brand awareness activities for clients.
  • Develop and maintain contacts with various media personnel for brand promotion and PR.
  • Devise best marketing trainings for brand activators.

Derick Onyatch

Work experience
  • Group Events Coordinator at   Optiven
  • Lead generation through events.
  • Plan and execute events that promote the Optiven brand, increase productivity and communicate.
  • Manage and oversee day to day events.
  • Work with digital team to promote the brand through social media, advertise internally and externally.
  • Source for external events to promote the brand.
  • Manage, source and coordinate suppliers and all events logistics.
  • Recruit influencers to work with the brand.
  • Manage the marketing team.
  • Prepare monthly, quarterly and yearly events and marketing budget.
  • Achievements
  • Successfully created annual events & marketing calendar.
  • Successfully planned and executed CEO’s mentorship event, Optiven CBD activation, Client’s appreciation event.
  • Introduced gospel celebrities Dj Mo & Size 8 to the company for future influencing partnership.
  • Successfully executed activation for Panarottis Restaurant & GMC fun place, sister companies to Optiven.
  • Sourced for multiple events including Samantha Bridals for our marketers to sell the brand.

Derick Onyatch

Work experience
  • Participate in meetings with clients.
  • Plan, coordinate, manage and execute events.
  • Prepare post event reports for clients.

Derick Onyatch

Work experience
  • February, 2018 - November, 2018
  • Fulltime
  • Achievements
  • Created innovative strategies to promote products and services of the company.
  • Advised effective ways to improve branding procedures of the company.
  • Researched the latest market trends.
  • Recommended brand awareness activities for organization.
  • Developed and maintain contacts with various media personnel for brand promotion.

Derick Onyatch

Work experience
  • Roles
  • Conceptualize, plan and execute marketing plans for the year.
  • Conceptualize, plan and execute events geared towards product experiential marketing.
  • Prepare and account for monthly expenditure of activities carried out.
  • Create a relationship between the players in the entertainment industry and the company so as to foster mutual benefit when necessary.
  • Plan and execute launches for new products introduced in the market.
  • Recruit celebrities to attend the product launch and help market new products launched in the market.
  • Conduct product activations and road shows.
  • With the assistance of Social Media Specialist create and run digital and social media campaign to market the products while and attract new people to the company social media pages.
  • Source for events, TV and radio show to sponsor and negotiate for value and brand visibility.
  • Identify, invite and manage guests during product launches.
  • Report weekly and monthly reports of activities in my docket to Brand Director.
  • Achievements:
  • Developed detailed events and marketing plan for the calendar year that included events experiential marketing, celebrity and influencer social media curation, product activations and media product placements.
  • Contracted Maureen of Elani and Photographers Tintseh and the Mentalyst to run a social media teaser campaign for OPPO F3 for one week before official launch of the product.
  • Planned and executed three product launches namely OPPO F3, OPPO A71 and OPP F5.
  • Recruited and contracted celebrities that included Elani, Khaligraph Jones, Julie Gichuru, Njugush, Patricia Kihoro, and Dj Saddiq to attend the OPPO F3 launch. The launch got wide coverage on TV and print media.
  • With the help of Social Media Specialist, we conceptualized and successfully run social media marketing and influencing for OPPO F3and F5 using the celebrities who attended the launch for 4 weeks. Pre-orders for the launched product surpassed set target.
  • Coordinated product activations in the Nairobi CBD that ran for one week. The activations ran concurrently in all the OPPO shops in Nairobi.
  • Together with the Public Relations Executive, we conducted an event named Mobitech Meet aimed at bringing together Tech-media writers and bloggers.
  • Planned and executed OPPO Fashion Night, an event conceptualized to introduce the OPPO F3 black edition as a fashion and stylistic product. The top fashion icons in Kenya were in attendance.
  • In partnership with Safaricom we held the launch of OPPO A71 and conducted an activation of the product in all Safaricom shops in the country for two weeks.
  • Together with Communications Manager, we identified the best radio show, Maina & King’ang’i on Classics FM, to help activate the OPPO A71 product in the market.
  • Recruited and contracted celebrities Mayonde, Cece Sagini, Hopekid, Tracey Wanjiru, Martin Kimanthi and Dj Mo to attend the OPPO F5 launch and also influence the product on their social media platforms for two weeks. Pre-orders for the launched product surpassed set target.
  • Successfully invited senior leadership of Safaricom, Communications Authority of Kenya and Airtel to our product launches.
  • Established relationship with three major events in the country for future partnership and sponsorship namely Barbeque Live, The Koroga Festival and Safari 7s.

Derick Onyatch

Work experience
  • January, 2016 - December, 2016
  • Fulltime
  • Roles:
  • Oversee the entire marketing of the events and the franchise in all platforms.
  • Source for sponsors.
  • Conduct auditions in campus and regions in the country.
  • Plan and execute the main event.
  • Achievements:
  • Brought together a team of dedicated social media influencers to help run Miss Environment campus campaigns.
  • Established partnership and sponsorship with BlackChiq, Sistaz, Cocacola, NEMA, Ministry of Environment, 14 County Governments and MayFair Hotel.
  • Conducted successful auditions for models in 6 campuses within Nairobi and 14 Counties.

Related persons

Nataly ZazimkoAccount Executive/Partner Manager at Gainrep
Peter Malaba