About

A versatile, resourceful and highly organised professional with over 8years of demonstrated success in sales and marketing of different consumer goods including solar home systems across multiple regions in Kenya. Strong team development/mentorship skills, business management, project management, hands on experience in planning, coordinating and implementing programs to achieve set objectives. Excellent communicator across cultures and disciplines with proficiency in English and Swahili. I am confidence in roles that require high level of diligence, strong team work and problem-solving skills with ability to meet deadlines and exceed goal.

Skills

  • Business Development
  • Customer service
  • Management
  • Marketing
  • Project Management
  • Recruiting
  • Retail
  • Sales
  • English and Kiswahili
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Geoffrey Oyoo

 2/28/2025

David Msala, is an enthusiastic resource with ability to a formidable team player and likeness of adventuring into new scope that life provides. He brings innovative ideas captured in different areas of sales and marketing field that will go along into improving the welfare and sustainability of the organization.

eric obari

 2/9/2024

Worked together in sales.

Experience

David Msala

Work experience
  • Ensure market penetration to achieve sales target
  • Advice on recruitment, hire, and training of the sales team
  • Set sales goals, compare performance to goals, and adjust goals as needed
  • Assess current team processes and procedures, identify opportunities for improvement, and implement them
  • Develop individual quotas and assign territories for team members
  • Provide detailed and accurate sales forecasts
  • Coach, mentor, and provide feedback to team members
  • Foster a competitive yet collaborative team environment
  • Assess individual performance through observation and measurement, and suggest corrective actions as needed
  • Provides management and support for new business pipeline development, in consultation with the Executive team.
  • Provides input into bid/no-bid decisions and updates and maintains the pipeline tracker for the assigned practice
  • Provides management, quality assurance and compliance with the client requirements on bid/capture efforts, across sectors, in the region
  • Manages a database of partners, setting up meetings and facilitating relationships
  • Maintains new business files, resources, tools
  • Supports in house training programs to build the capacity of business development across the division
  • And any other duties as will be assigned by the management

David Msala

Work experience
  • Led the introduction of the X-Solar Paygo payment model within the region, recruited the first phase of the field sales team and ensured roll out of the sales strategy, increasing sales and brand visibility.
  • Build a client base from scratch with my team from a virgin territory,achieving a market share considering the already presence of seasoned competitors in the same region and space
  • I was instrumental in the mapping out of the territory and optimisation of the route to market plan in the region leading to efficiency and high sales growth.
  • Effectively trained, couched and mentored the team on product representation,track execution and compliance to the sales strategy.
  • Developed strategy and work plan with focus on enhancing sales within the region from key player like Schools, health institutions and private home owners.
  • I Employed hands on management of the team and ensured delibarate actions are taken by the team to implement the sales strategy and guarantee achievement of the set KPIs
  • I created a strong awareness campeign through the newly launched product line by coordinating and supporting the Sales team in the field. I ensured we explored contemporary methods of reaching our client base and targets like organised groups and markets.
  • I developed field sales action plans to facilitate the implementation of the regional sales programs and guarantee wider presence of the brand by ensuring a tight route to market schedule is executed.
  • I Planed for the achievement of individual and divisional targets in lign with the strategies and policies of the company
  • Establish sales objectives by projecting expected sales volume, forecasting and developing sales quotas for territories and the region
  • I Kept current with economic indicators, changing trends, supply and demand and competitors activities to maintain sales volume and product mix
  • Provided the necessary support to sales associates to enable them to generate market leads and close new deals
  • Developed and implement new programs, sales initiatives and strategies to capture key demographics
  • I ensured documentation of customer interactions and maintain data related to activities, accounts and partners
  • Organized training,Couching and Mentoring to the sales team and ensured delibarate actions are taken by the team to implement the sales strategy increasing sales and brand visibility.

David Msala

Work experience
  • December, 2019 - August, 2020
  • Fulltime
  • Led a team of 10 team leaders from scratch to role out expansion to Western, North Rift and Nyanza regions of the off Retail outlets sales model.
  • I pioneered the opening of the Regional offices and stores,management of the three regions, sales team vetting and recruitment.I developed policies and procedures to govern sales operations within the assigned regions.
  • Planned and coordinated project market activities and resources through the Sales team leaders to guarantee effectiveness and achievement of targeted returns.
  • I did cost estimation and developing individual project branch budget to ensure optimisation and proper use of the allocated resources.
  • Ensured all operations in the assigned territories run efficiently through the Sales team Leaders and the sales Agents
  • Supported and coached team leaders to achieve their project objectives by executing the route to market plan promptly.
  • I ensured the teams understood the sales cycle plan.This led to excellent execution across the regions resulting to steady growth in sales numbers.
  • Rallied a team of 10 Sales Team Leaders and over 200 Sales Agents in the three regions to carry out below the line Sales and activations events. This resulted to numeric growth in sales and visibility of Burns core product by atleast 20% within first quarter.
  • Effectively managed a 50million first phase expansion programme in three regions, developed and implemented impactful sales strategies eunique to each region leading to accelerated growth in visibility and sales.
  • Instrumental in helping the teams identify alternative sales and distribution channels like institutions and organised groups to accelerate volumes and foster partnerships with stakeholders.
  • Led segmentation of the customer base to optimise channels strategies which effectively maxised return on investment.
  • Developed a strong execution plan leveraging on existing market data which clearly articulated forecasted volumes, distribution spread interms of sales and activities required to achieve listing.
  • Designed a winning execution plan and provided regular support and training to the teams that resulted to flawless execution and sales volumes.
  • Monitored project performance and provided valuable information and feedback to the management team.
  • Took a key role in analysing and managing potential project risks and providing objectives reporting and advice to the organisation.

David Msala

Work experience
  • I was incharge of overall management of the Homabay branch through supervision, training, mentorship and couching direct sales representatives, Field technicians and Shop assistants.
  • I created of solid working relationship with customers by ensuring there needs and concerns are resolved within record time.
  • I consistently provided support to the sales reps in the field and ensured we meets and surpass targets by implementing sales plan and strategies.
  • Analyzing sales and marketing data to determine the most effective sales and marketing techniques.
  • Developing innovative sales strategies to increase sales within the assigned territory. Attending trade shows to promote company products,services,and brand visibility. Monitoring and evaluating competitor sales activities and provide actionable feedback to regional manager and relevant departments.
  • Coordinating, monitoring and to increase supervision of sales activities.
  • Recruited and trained sales representatives within the territory to drives sales. ●I Chaired weekly meetings within the service center to help storm and harmonise challenges and success within the team.
  • Created weekly and monthly work plan with detail of activities and projects outcome. I ensured that the sales team maintain a record of stock, leads, and prospecting activities for follow up and conversion.
  • Carried out team building and motivation programmes to align the team for success
  • Supported making product presentations in organized forums like self-help groups,Chama & Saccos to enable expand the sales avenues
  • Reporting about shop performance against set KPIs and advising on implementation of measures to enable efficiency

David Msala

Work experience
  • February, 2017 - November, 2019
  • Fulltime
  • Reporting to the Head of Sales,I was responsible in conjunction with the Regional manager in the implementation of the sales and marketing plan and product development programmes both short and long term targeted towards existing and new markets in the region.
  • Accomplished marketing and sales objectives by planning, developing, implementing and evaluating the sales strategy and activities aimed at maximising the territory
  • Achieved sales growth and consistently surpassed targets by successfully managing the Sales team and trade channel efforts
  • Designed and implemented end to end strategic sales, marketing and quotas in line with business objectives.
  • Conducted store and market visits to access condition, determine operation standards, extent of service quality and recommend changes or improvement.
  • Ensured Route to market plans are followed and executed by the Field manager and Sales Agents.
  • Managed recruitment, training, objectives setting,coaching and performance evaluations of the field sales managers.
  • Identified and recommend sales training needs and capability building to the team.
  • Consistently instituted checks and balances to ensure employees provide excellent customer service and handle complaints with professionalism.
  • Analyze regional market trends and identify new opportunities for growth
  • Provided hands Leadership and team management that guaranteed achievement of set objectives and KPIs in sales,leads, stock management and inventory.
  • Ensured strict implementation of installation schedules by technicians and provide feedback on customer concerns for quick escalation to relevant departments.
  • I created weekly, monthly and quarterly regional performance reports with regards to budgets, expenses, market trends, growth opportunities and competitor activities in the region.

David Msala

Work experience
  • Reporting to the Director of Sales I was responsible for planning and implementing sales, marketing and marketing development programmes both short and long term targeted towards existing and new markets ;
  • Led the development and implemention of sales and marketing plans in the targeted market.
  • I established promotional and sales support systems that guaranteed achievement of sales targets .
  • Established customer relationships tracking and sales data report that enhanced consistent positive performance.
  • Established a working and collaborative relationship with sales team to develop sales strategies and targeted implementation of the plan.
  • Overseeing marketing campaigns to promote Airtel products and services and guarantee reach to customers
  • Developed weekly and monthly report with detail of activities that guaranteed achievement of set targets and KPIs
  • Conducted market research with aim to increase market share and understanding competitor activities and inform change decisions
  • Ensured a prompt updating of customer data base using the customer relationship management (CRM) tool was done.

David Msala

Work experience
  • Reporting to the Director of Sales I was responsible for planning and implementing sales, marketing and marketing development programmes both short and long term targeted towards existing and new markets
  • Established marketing and sales objectives by planning and implementing sales,marketing and merchandising strategies.
  • Achieved sales growth and consistently surpassed targets by successfully managing the Sales team and channel efforts
  • I led recruitment, objective setting and performance monitoring of the sales team leaders and agents
  • Was instrumental in coordinating sales activities in the defined territory
  • Developing sales plans and ensuring they are implemented by providing support to the sales team to achieve desired objective
  • Report sales, revenue and expenses and realistic forecast to management
  • Building and promoting customer relationships through partnerships to increase customer base and increase sales
  • Ensure point of sale materials are distributed to customer outlets to increase brand visibility and sales

David Msala

Work experience
  • Ensured new customers provide requisite documents to facilitate opening for them accounts at the bank.
  • Liaised with the relevant departments to quickly process loans and ensured customer are informed in time when disbursements of their loan applications were successful or otherwise.
  • Conducted Customer visits to sell bank products and services and introduce any new products to them.
  • Conducted Customer feedback sessions to address complaints and ensure they are resolved in time.
  • Advising clients on other credit options offered by the bank to help them have an informed decision

David Msala

Work experience
  • February, 2008 - January, 2009
  • Fulltime
  • Led the recruitment and training of sales representatives.
  • Conducted Couching and mentoring sessions to the teams.
  • Coordinated, monitored and supervised sales activities within the territory. Overseeing proper distribution of Airtel products and services to clients.
  • Conducted Team building and motivation programmes to enhance team spirit and morale.
  • Report writing on performance and field observations.

David Msala

Education
  • September, 1997 - November, 2001
  • Fulltime
  • Sales and Marketing

David Msala

Education
  • April, 1992 - September, 1995
  • Fulltime
  • Business Administration

Geoffrey Oyoo

 2/28/2025

David Msala, is an enthusiastic resource with ability to a formidable team player and likeness of adventuring into new scope that life provides. He brings innovative ideas captured in different areas of sales and marketing field that will go along into improving the welfare and sustainability of the organization.

eric obari

 2/9/2024

Worked together in sales.

 

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