About

In Digital Marketing from 2013. B2C, B2B, eCommerce projects in USA, UK and English markets, Ukraine and CIS. Digital Marketing generalist with main expertise in traffic acquisition, analytics, UI/UX reporting, research and experienced in team management (media buying, PPC, ORM / SMM, SEO, email marketing, content department), product developing.

Skills

  • Маркетинг
    7
  • English
    7

Experience

Dan Shcherbatyi

Work experience
  • September, 2020 - November, 2020
  • Fulltime
  • Digital marketer in PaaS startup on early stage.
  • Tasks I’d managed to do:
  • • Launched test campaign in social and advertising networks.
  • • Made customer development and frequency analysis.
  • • Placed in listings.
  • • Researched competitors marketing efforts.

Dan Shcherbatyi

Work experience
  • PPC manager in research team which was seeking new white hat profitable niches and products.
  • Main responsibilities:
  • • Test campaign launches:
  • Facebook Ads; Google Ads: search, display; Pinterest; Traffic Junky; Bitmedia; Coinzilla; Traffic Roots.
  • • Analytics (Voluum DSP).
  • • Banners creation.
  • • Prelanders creation (Sales Funnels).
  • • Research for advertising channels and competitors.
  • • Media plan designing.

Dan Shcherbatyi

Work experience
  • Media buyer | PPC | Analyst at   CODEX.one
  • Main responsibilities:
  • • Media buying (Quora ads, banner networks).
  • • Analytics (Google Analytics, Data Studio, Smartlook).
  • • Research (competitors analysis, data gathering).
  • • Reporting.
  • • Other different marketing tasks:
  • SEO: on-page technical audit
  • SEO: Title & description optimization
  • Email: spam rate decreasing (technical recommendations)
  • Content distribution (Reddit)

Dan Shcherbatyi

Work experience
  • What I've managed to do for several months:
  • • Advertisement (facebook, twitter, google ads - growing communities; reddit, quora - test launches for traffic acquisition)
  • with deep semantic core development;
  • • Google Analytics (events, goals, reports);
  • • Content distribution (reddit, listings);
  • • Research (market, resources and any other info);
  • • Spreadsheets creation & tuning (usable databases from unstructured massives of information in google spreadsheets,
  • UI/UX reports);
  • • Content plan creation (semantic core, task creation for copywriter);
  • • Infographic development (info-grabbing, cooperation with designer);
  • • Wordpress tuning;
  • • Diving in to blockchain niche)

Dan Shcherbatyi

Work experience
  • Marketing department includes:
  • • Media buying,
  • • ORM/SMM,
  • • SEO,
  • • Email marketing,
  • • Content marketing (designer, copywriters, front-end developer).
  • Main responsibilities:
  • • Team management.
  • • Tactical and strategic planning.
  • • Business processes development and optimization.
  • • Specialists' KPIs development and controlling.
  • • Recruitment and adoption of new employees.
  • • Product development.
  • • Inbound marketing

Dan Shcherbatyi

Work experience
  • Head of Lead generation Department at   Adsy
  • Lead generation department includes Media buying, SEO and ORM branches. In-house department for in-house products.
  • Main responsibilities:
  • • Team management and onboarding.
  • • Business processes development.
  • • Reporting system creating (Google Spreadsheets, Jira).
  • • Analytics (Google Analytics set upping).
  • • A/B testing of landing pages and other pages (via Google Analytics)

Dan Shcherbatyi

Work experience
  • Media Buyer at   Adsy
  • Worldwide desktop advertising campaigns (English only). Flat fee, CPM, CPC.
  • Main responsibilities:
  • • Searching, launching, managing and optimization new placements, campaigns and ad spots:
  • Direct placements (banners, text links);
  • Ad networks (BuySellAds, PublicityClerks, Admarket, Bing, Clicksor, Bloggingclicks, etc.);
  • Solo-emailing;
  • Social networks (Facebook, Twitter).
  • • Negotiations with publishers and partners (discounts, conditions).
  • • Analyzing traffic quality with a scoring model (before buying advertisement).
  • • Analytics campaigns' effectiveness (Google Analytics + Database), setting up GA.
  • • Launching A/B tests with Ads and Website Pages.
  • • Reporting (XLSX & Google Spreadsheets with pivots and charts).

Dan Shcherbatyi

Work experience
  • Advertising campaigns in the CIS, Europe, the Middle Asia, Arabic countries with budgets about $20k-$30k per month.
  • Main product - Forex. Main features of the product: difficult targets in amount of leads per day, CPL, CPS, low conversion
  • lead2sale. Used advertising systems: Google Adwords (mainly GDN), Yandex Direct (mainly advertising network of
  • Yandex). Analytics efficiency in CRM, Google Analytics, Yandex Metrika.
  • Main responsibilities:
  • • Managing small team of PPC managers.
  • • Strategic and tactical planning of advertising activities.
  • • Managing advertising campaigns in Arabic countries.
  • • Teaching of junior specialists.
  • • Hiring of specialists.

Dan Shcherbatyi

Work experience
  • • Professional using of Adwords Editor, Yandex Commander.
  • Working with advertising and web-analytics systems.Preparing and launching advertising campaigns of banking
  • products and mobile applications in Ukraine and Russia with budgets up to $75k per month and CPS targets.
  • • Working in such advertising systems as: Google Adwords (search and GDN with experimental functions);
  • Admob; Yandex.Direct; VK; FB; Target.Mail.ru.
  • • Static or gif-animated banners development in Adobe Photoshop. TOR creating for designer.
  • • Launching of split-tests for ads, banners and configurations of company or ads group.
  • • Monitoring kpi, preparing of reports, analyzing of statistic.
  • • Successful working in Google Analytics & Yandex.Metrika.
  • • Installing of tracking codes and E-commerce tracking, Fuels & Goals, etc.
  • • Media planning.

Related persons

Yulia DikalovaHR Generalist at cine-books.com