Skills

  • Design
  • Hospitality
  • Retail

Experience

Chrystel Baude

Work experience
  • Media relations Manager at   Sanofi
  • Media Relations Manager and
  • Sanofi France since 2015 (20,000 employees - 24 industrial sites - 430 products)
  • Promote achievements, support Sanofi's transformation in France and position the new presidency :
  • Definition, implementation and follow-up of specific or cross-functional PR strategies
  • Developed leadership engagement plans with influential journalists and supported them in their speaking speak out
  • Advice and support for local communicators in their interactions with target media.
  • Sensitive topics: implementation of action plans, content writing, management of press relations and spokespeople.
  • Post-campaign follow-up
  • Communication Manager for Diabetes - Cardiovascular Business Unit (400 employees - 100 products)
  • Support the Business Unit in a 360° communications strategy :
  • Development and management of communication and influence plans
  • Promote the work of teams in the service of patients: design of a monthly newsletter, CODIR meetings...
  • Development of a media, PR and digital plan and actions
  • Management of internal and external events: seminars, documentary previews, public conferences...
  • Design of content: corporate video, photo exhibition...

Related persons

Marion BreyerPR, Communication and Journalism