About

I am a Digital Marketing Specialist with over 6 years of experience in online marketing, graphic design, analytics, and training. I am passionate about finding innovative solutions and pushing boundaries to create positive change and bring beauty into the lives of people and products. I have a Bachelor of Commerce degree with a major in Marketing from Multimedia University of Kenya, and I am proficient in Spanish, Luganda, and English. As a Digital Marketing Specialist at Africa 118 Inc., I successfully launch and manage Google Ads campaigns for multiple SME businesses, resulting in increased online visibility, higher CTR, and improved ROAS. I also develop and deliver detailed performance reports to clients using Google Analytics, providing insights and recommendations that lead to data-driven decision-making and improved digital marketing strategies. Additionally, I create effective communication strategies and materials that educate SMEs about the value of marketing and advertising, resulting in increased awareness and adoption of digital marketing practices. I am committed to making a meaningful impact in my field and contributing to the growth and success of SMEs in Africa.

Skills

  • Photoshop
  • Customer service
  • Microsoft Word
  • Digital Advertising
  • Adobe Illustrator
  • SEO
  • Adobe Premiere Pro
  • Filmora
  • obs
  • Canva
  • PowerPoint
  • Microsoft Office (Word/Excel)
  • Graphic Design
  • video editing
  • Photo editing
  • Adobe Lightroom
  • Digital Marketing
    8
  • English
    10
  • Swahili
    9
  • luganda
    10

Recommendations

Naftunes Productions

 2/27/2024
10

"great artist"

hezekiah charles

 7/6/2023
9

"Great personality and excellent work ethic..."

3 recommendations in total
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Experience

Brian Taaka

Work experience
  • Successfully launched and managed Google ads campaigns for multiple SME businesses, resulting in increased online visibility, higher click-through rates (CTR), and improved return on ad spend (ROAS)
  • Developed and delivered detailed performance reports to clients using Google Analytics, providing insights and recommendations that led to data-driven decision-making and improved digital marketing strategies for clients' businesses.
  • Created effective communication strategies and materials that educated SMEs about the value of marketing and advertising, resulting in increased awareness and adoption of digital marketing practices among SMEs.
  • Designed visually appealing and engaging graphical content that motivated and inspired SMEs to attend digital marketing training, resulting in increased attendance rates and positive feedback from participants.
  • Successfully delivered Google Digital Skills training to SMEs as part of the Digital Launchpad Project, equipping them with essential digital marketing skills and knowledge to enhance their online presence and grow their businesses.
  • Developed comprehensive digital marketing strategies for over eighty SMEs, improving brand visibility and website traffic.
  • Successfully managed projects and activities for SMEs, meeting deadlines and exceeding expectations.
  • Implemented optimized digital content strategies for SMEs' websites, improving search engine rankings and user experience.
  • Established expertise in digital marketing within the Africa 118 community, gaining trust and credibility.
  • Mentored SMEs on leveraging digital platforms for business growth.
  • Provided expert guidance and support to SMEs in managing their social media presence using various tools and strategies, resulting in increased social media engagement, brand visibility, and customer acquisition.
  • Utilized spreadsheet-based tools for data analysis and interpretation, providing valuable insights for informed decision making.

Brian Taaka

Work experience
  • Successfully managed and optimized the school's Google Business Profile, resulting in increased visibility and engagement with potential clients, which continues to attract clients to date.
  • Implemented targeted digital marketing campaigns that resulted in a significant increase in website traffic, inquiries, and enrollment applications for the school.
  • Developed and executed an effective social media marketing strategy, resulting in increased followers, engagement, and brand awareness on various social media platforms, contributing to the school's ongoing success.
  • Successfully managed online advertising campaigns, such as Google Ads and social media ads, resulting in improved click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
  • Implemented and managed online reputation management strategies, resulting in positive online reviews and ratings, which continue to enhance the school's online reputation and credibility.
  • Provided regular reports and analysis on digital marketing efforts to school management, demonstrating the impact of digital marketing on enrollment growth and overall business success.
  • Collaborated with cross-functional teams, including admissions, communications, and IT, to align digital marketing efforts with the school's overall marketing and business goals, resulting in a cohesive and effective digital marketing strategy.

Related persons

Naftunes Productions

 2/27/2024
10

"great artist"

hezekiah charles

 7/6/2023
9

"Great personality and excellent work ethic..."

3 recommendations in total
See all recommendations