About

CPG professional in the natural products industry with experience in sales, marketing, and brand growth. Experience in promotion planning, trade spend strategies, brand relationship-building and distributors relations. Skilled in effective communication, customer sales tool creation, leveraging data-driven insights and innovative strategies to drive brand visibility and sales growth. My exceptional skills in project management, relationship-buildimg, creative problem-solving, multi-tasking and interpersonal written and verbal comminication assist in achieving client/brand success.

Skills

  • Business Development
  • Customer service
  • Marketing
  • Product management
  • Project Management
  • Sales

Experience

Betsy Jarvis

Work experience
  • August, 2024 - December, 2024
  • Fulltime
  • Developed marketing strategies and tools for the sales team utilizing Excel and PowerPoint to drive growth across a portfolio of over 20 brands, achieving measurable results.
  • Collaborated with Brand Managent, as well as Brand and cross-departmental teams to implement initiatives, enhancing brand visibility and customer recognition.
  • Analyzed consumer data reports, trends, and behaviors to optimize promotional planning and sales strategies, resulting in incremental increases in sales dollars.
  • Fostered strong relationships with brands to execute impactful campaigns amd trainings, enhancing brand awareness and customer engagement in both natural and conventional markets.
  • Generated and submitted monthly promotion contracts at a deadline-driven pace, utilizing SharePoint and Microsoft Office platforms.
  • Maintained organized digital records for quick access by team members.

Betsy Jarvis

Work experience
  • Managed data submitted into an applicant tracking system.
  • Researched vendors, performed new vendor set-up and maintained accurate vendor records.
  • Communicated with and assisted vendors, brokers, and team members to ensure accuracy between teams.
  • Troubleshot discrepancies.

Betsy Jarvis

Work experience
  • Managed a portfolio of over 120 brands, fostering relationships with brand managers, store managers and distributors throughout Northern Colorado and Wyoming.
  • Delivered comprehensive sales training presentations using PowerPoint, enhancing product knowledge to retailers and regional headquarters.
  • Maintained effective and timely communication with brands and retailers.
 

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