Skills

  • Маркетинг
  • бренд-менеджмент
  • диджитал-маркетинг
  • маркетинговые коммуникации
  • English
    10

Experience

Анна Кича

Work experience
  • Prepared annual marketing plan for the assigned brand;
  • Implemented and supervised complex advertising campaigns (ATL and BTL), localized creative materials;
  • Coordinated new launches, prepared artworks, marketing support plan;
  • Analysed brand performance, market trends and competition;
  • Represented brand and digital strategy in Ukraine towards the headquarters;
  • Managed brand P&L; developed new pricing strategy for the assigned brand;
  • Developed new social media pages for LHC brands, including content calendars adaptation, steered contests, developed local content etc.

Анна Кича

Work experience
  • Conducted new product launches and relaunches, from concepts and recipes development in close cooperation with production, to listing preparation and marketing activities organization;
  • Contributed to marketing planning, aiming to achieve a set of brand objectives: sales volumes, value, profitability, market share and consumer metrics;
  • Developed packaging artworks, advertising materials (TVCs, Digital) and POSM in cooperation with agencies;
  • Deeply analysed market and competition and made in recommendations on how to improve brand position, increase profitability and speed up growth;
  • Initiated consumer research and implemented marketing activities based on the results;
  • Cooperated with Creative and Media agencies, including annual briefings;
  • Developed an effective communication network with the functions;
  • Managed marketing budget according to marketing plan.

Анна Кича

Work experience
  • Brand specialist at   Henkel
  • Coordinated new product launches & relaunches;
  • Analysed market, consumer and competitors’ data and provided recommendations;
  • Controlled marketing budget of brands according to marketing plans;
  • Prepared trade presentations for novelties listing (presentations to Sales team and clients);
  • Conducted price monitoring and revision, p&l calculation;
  • Implemented multi-channel advertising campaigns.

Related persons

Anastasiia BatenkovaAll-knowing Tech Support in R&D at Yappi Corporate