About

I am passionate about creating cultures of belonging, empowerment, and excellence, where everyone can grow and prosper. Currently working in partnership with Octopus Money as a self-employed financial coach, I also speak at events and conferences about AI/technology, financial inclusion, neurodiversity, menopause and workplace wellbeing. Some of my career achievements include: - Championed cultures where accessible, award-winning communications were created for colleagues and customers. - Created a distinctive employer brand for a fintech business (NewDay). - Built new-to-market brands with disruptive propositions, centred on customer needs (Bip, Darwin). - Revitalized flagship brands that temporarily lost their way (Aqua, Direct Line, Green Flag). - Led the activation of ESG campaigns designed to help track carbon footprints linked to credit card spending, reduce new driver car accidents and encourage women into rewarding careers in finance and tech. - Built in-house design studios and research teams to enhance capability, while managing cost. I am always keen to learn from others, share my knowledge, and make a positive impact. Open to speaking and fractional consulting opportunities.

Skills

  • Brand Strategy
    10
  • Employer branding
    9
  • Brand Development & Management
    10

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