Skills

  • Advertising
  • Digital Advertising
  • Marketing

Experience

Afsa Ibrahim

Work experience
  • Digital Media Planner/Buyer at   TDF
  • Work closely across departments to align campaign strategies and goals.
  • Provide actionable insights and trends which drive the overarching strategy.
  • Define, measure and evaluate relevant media KPIs.
  • Oversee and manage overall paid media budgets (ATL and Digital).
  • Analyzing the client's post-campaign results and recommending refinements.
  • Conversant with Facebook Blueprint ,Google Ads, Twitter Ads, LinkedIn Campaign Manager, and Tik Tok Ads. ,Worked closely with digital media sales companies such as Ad Dynamo, social media technology company BlueRobot and advertising firm MediaPal.
  • Conduct keyword and website research, ad grouping and audience targeting.
  • Maintain knowledge of industry best practices and new technology.

Afsa Ibrahim

Education
  • Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • SEO
  • Paid Search (Google Ads)
  • Display & Video Advertising
  • Email Marketing
  • Website Optimization
  • Digital Strategy
  • Analytics with Google

Related persons

Justin OngeriDIRECTOR at WPP GroupM Africa