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Adeyemi Olufemi
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12
Digital Marketing Specialist at Vconnect Global Services Limited
since September, 2015
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Experience
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Posts
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Adeyemi Olufemi
Education
Backlink Building & Keyword Research
at
SEMRUSH Academy
December, 2021 - January, 2022
Fulltime
Adeyemi Olufemi
Education
Google Adwords
at
Google Skillshop
December, 2021 - January, 2022
Fulltime
A-Z of PPC campaign
Video Advertising
Ecommerce Advertising
Display Advertising
Lead Generation
Adeyemi Olufemi
Education
WordPress
at
Hubspot Academy
October, 2021 - December, 2021
Fulltime
Website building
Layout & Maintenance
Lead Generation
User Experience
Creation of Landing Pages
Adeyemi Olufemi
Education
Website Audit
at
SEMRUSH Academy
October, 2021 - November, 2021
Fulltime
To detect and correct errors, and warning bothering on site ranking
Adeyemi Olufemi
Education
Competitive Analysis
at
SEMRUSH Academy
September, 2021 - October, 2021
Fulltime
Adeyemi Olufemi
Education
Microsoft/Bing Advertising
at
Microsoft/Bing Academy
January, 2021 - January, 2021
Fulltime
Adeyemi Olufemi
Education
Facebook/Instagram Marketing & Advertising
at
Facebook (Meta) Blue Print Academy
December, 2020 - January, 2021
Fulltime
Adeyemi Olufemi
Education
Google Analytics
at
Google Academy
July, 2020 - September, 2020
Fulltime
Google Analytics For Beginners
Fundamentals of Google Analytics
Google Tag Manager
Google Analytics For Power Users
Adeyemi Olufemi
Work experience
Digital Marketing Specialist
at
Vconnect Global Services Limited
September, 2015 -
Fulltime
Uses Google Adwords to developed and launched a PPC campaigns,display advertising,video advertising,including keywords research for effective marketing campaign.
Developed unique website content and maintain brand presence on social media platforms pertaining to current topics,trends, and practise in the industry.
Responsible for executing of digital marketing strategies.
Exceeded Q1 and Q2 revenue goals by 29% and 24%.
Use Google Analytics to track the effectiveness of all the marketing campaigns to measure their performances for effective decision. Optimization of social media campaigns saw an increase of user engagement and website page views by 300% in 2017 which also helped increased return on investment by over 400%.
Devices content strategy for the website and work with the content writing team to ensure that all blogs,videos and emails are sent out in a timely manner.
Developed,execute,and optimize cutting-edge digital campaigns from the beginning to launch.
Work cross-departmentally to align campaign strategies and goals across the organization.
Provide ongoing actionable insights into campaign performance to relevant stake holders.
Define,measure,and evaluate relevant paid media KPIs.
Build out media buys for various ad platforms and oversee the dayto-day execution of paid media.
Oversee and manage overall paid media budget.
Conduct in-depth keyword and website research,ad grouping and audience targeting.
Maintain knowledge of industry best practices and new technologies.
Manage campaign expenses,staying on budget,estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery,expansion and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitors advertsing links.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture,content,linking and other factors to improve SEO positions for target keywords.
Developed and managed digital pay-per-click advertising campaign,Facebook,and third party content distribution networks.
Performed monthly adjustments on clients accounts/campaigns in Google AdWords and social media channels in order to maximize performance within current budgets.
Supports channel digital advertising programs,written proposals and client presentations based on analysis of prospects long-term goals and available budget.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture,content,linking and other factors to improve SEO positions for target keywords.
Developed and managed digital pay-per-click advertising campaign,Facebook,and third party content distribution networks.
Performed monthly adjustments on clients accounts/campaigns in Google Ads and social media channels in order to maximize performance within current budgets.
Supports channel digital advertising programs,written proposals and client presentations based on analysis of prospects long term goals and available budget.
Implements SEO strategies on clients websites including layout,content optimization,keyword structuring, e.t.c.
Adeyemi Olufemi
Work experience
Operation Officer
at
Courier Plus
March, 2012 - August, 2015
Fulltime
Developing company policies and ensuring compliance.
Planning and managing projects and contributing to product innovation.
Tracking operational costs toward maintaining profits margins.
Promoting efficiency by implementing improved operational procedures.
Analyzing and maintaining operational data,and monitoring product inventories.
Monitoring adherence to policies and processes throughout the company.
Oversees human resources development policies,training,and performance reviews.
Ensuring positive client,supplier,and vendor relationships.
Adeyemi Olufemi
Education
Marketing (Bachelor's of science)
at
Lagos State University
March, 2006 - July, 2011
Fulltime
Skills
Pay-Per-Click Campaign Management
10
Search Engine Optimization (SEO)
10
Social Media Marketing
10
Keyword Research
10
Competitive Analysis
10
Baclink Building
10
Website Audit
10
Content Management Software (CMS)
10
Clients Relationship Management (CRM)
10
Wordpress Website Design And Management
10
Email Automation Tools
10
Google Adwords
10
Semrush
10
Google Search Console
10
google analytics
10
Ahrefs
10
Moz
10
Hootsuite
10
B2B Marketing
10
B2C Marketing
10
Gap Analysis
10
Report Insights & Analysis
10
Microsoft/Bing Advertising
10
On & Off-Page SEO
10
Local & International SEO
10
Interpersonal skills
10
Multitasking
10
Attention to details
10
Analytical Skills
10
communication skills
10
Microsoft Office (Word/Excel)
10
Organisation skills
10
HubSpot
10
Video (Youtube) Campaign
10
Google Merchant Centre
10
Shopping Ads
10
Screaming Frog
10
Google Keyword Planner
10
Display Ads
10
Video Ads
10
Google Ad Editor
10
amazon ppc
10
Shopify Experience
10
Google Spreadsheet
10
Meeting/Conferencing Platforms/App
10
Bigcommerce
10
Languages
English
10
Yoruba
10
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