About

A mature MSc. graduate with a focus on Finance and its applications on Business Development and Sales Strategy Experienced in FMCG sales since 2012 alongside multinational corporations, I am confident in crafting, executing and monitoring sales plans that deliver results My Economics and Finance training allows for incorporating P&L and Business Planning into the sales strategy. Nevertheless, it is my skill in Excel, that allows me to analyse and interpret sales patterns, that has so far firmly supported my decision-making Data analysis aside, I recognize and value the power of communication and I have invested heavily in it. As a result, I have proven a keen negotiator in B2B and B2C roles, leading small teams by example

Skills

  • Business Development
  • Management
  • Retail
  • Sales

Experience

ΑΝΔΡΕΑΣ ΠΑΡΑΛΟΠΟΥΛΟΣ

Work experience
  • Area Export Sales Manager at   Medbest
  • Achieve annual quantitative and qualitative sales targets.
  • Follow up potential customers.
  • Develop the portfolio of existing customers.
  • Identify and develop new export customers and markets.
  • Identify new products and market opportunities as they arise.
  • Research of competition and report relevant details.
  • Participation in worldwide excibitions
  • Reporting to Export Sales Manager.

ΑΝΔΡΕΑΣ ΠΑΡΑΛΟΠΟΥΛΟΣ

Work experience
  • Key Account Manager at   Ferrero
  • Leading the distributors of Cyprus & Malta for both Modern & Traditional trade.
  • Responsible for the achievement of annual sales targets of the distributors throw monitoring the monthly orders & promo activities.
  • Cooperation with Trade Marketing regarding the annual scorecard preparation and implementation (comparison of LY & current year activities), new planograms
  • per retailer, implementation of new promo activities, implementation of new SKUs etc.
  • Cooperation with Marketing regarding the annual Marketing plan per country under the guidelines of Area Marketing team, the seasonal SKUs that are going to be available for the new campaigns, OOH activities etc.
  • Cooperation with Supply chain regarding the smoothly delivery of the orders. Especially for Malta there is a daily communication with customer service in Italy due to the different way of orders shipping.
  • Cooperation with Finance regarding POs, price structure, invoices, credit notes etc.
  • Participate in meetings regarding the preparation of the new year budget and the evaluation of current year budget (SAF).
  • Participate in monthly operational meetings with the distributors under the supervision of Sales Manager GCM. Prepare and present the progress of the monthly targets of the distributors compared to scorecard guidelines.

ΑΝΔΡΕΑΣ ΠΑΡΑΛΟΠΟΥΛΟΣ

Education

ΑΝΔΡΕΑΣ ΠΑΡΑΛΟΠΟΥΛΟΣ

Work experience
  • Field Sales Coordinator at   Ferrero
  • Heading a new project aiming at establishing a robust feedback system between the Business and the Market, through both proactive on-site management and reporting
  • Devised own Excel system to report on target KPIs (as below) which has been used for 9 months prior to introducing ARGUS CRM
  • ✓
  • Out of Stock
  • ✓
  • Promo Activities
  • ✓
  • Competition Monitoring
  • ✓
  • Visits per PoS
  • ✓
  • Frequency of Visits
  • ✓
  • Product Images Monitoring
  • Daily visits to 10 PoS (Points of Sale) on average, ensuring merchandising standards are observed, solving on – site any issues related to logistics and positioning
  • Monthly reporting on market and competition pricing fluctuations, providing substantial reasoning as to the drivers of any changes and suggesting solutions
  • Drafting monthly reports and presented to sales, trade marketing and marketing as well as to the Country Manager on the progress of KPIs, with a heavy focus on Market Intelligence Monitoring and Client Experience
  • Proactive management, aiming to resolve issues before arising across all supermarkets nationally, guiding fellow team members along the same lines
  • Following up on actions to be taken by distributors as per quality assurance standards
  • Reporting on all issues as well as actions and results delivered, in weekly meetings with the Key Account Manager

ΑΝΔΡΕΑΣ ΠΑΡΑΛΟΠΟΥΛΟΣ

Work experience
  • Led a team of 7 distributors across Corinth, Argolis, Poros, Hydra and Spetses achieving year on year sales increases through KPI monitoring and analysis
  • Monitored and compared on a monthly basis the distributors’ targets, cross checking data from the Customer Service department on orders placed, warehouse stock and sales progress and comparing to past years’ data due to the seasonality of locations (top holiday destinations)
  • Carried out on site visits to 10-15 PoS daily, inputting distribution data on CRM and monitoring the out of stock activity
  • Created weekly reports for the Area Sales Manager on sales, market intelligence, competition figures through own devised Excel tool, using data for justified decision making
  • Added value to Marketing promotions through nurturing excellent relationships with local retailers, booking the best locations for such activities, ensuring promoters would not run out of stock
  • Negotiated the contractual agreements (re: signage display) with retailers, in cooperation with Legal & Trade Marketing, achieving optimum positioning
  • Suggested the strategic termination of cooperation with one distributor, transferring the area of responsibility across to another distributor, achieving a
  • +6.5% in cigarettes and a +10% in tobacco products sales in 2016
  • Having observed a rapid increase in out of stock products for one distributor, worked together to identify ways to improve his data. As a result he invested into X-Van sales, thus achieving steady increase in figures from June 2015 till April 2019 non-stop (indicative data: +12% in tobacco products sales, +4.3 in cigarettes sales)

ΑΝΔΡΕΑΣ ΠΑΡΑΛΟΠΟΥΛΟΣ

Work experience
  • Sales representative at   Chpita
  • September, 2013 - March, 2015
  • Fulltime
  • Conducted structured visits daily to 40 – 50 retail points aiming to:
  • ✓
  • win best positioning through merchandising
  • ✓
  • increase the retail outlets
  • ✓
  • minimize returns
  • Worked towards an elaborate target system, achieving all targets set, mainly due to an ability to win the trust of retailers, who in return allowed for orders to be placed by the sales rep, opened up 2nd and 3rd points of sale within their shop for the brand and granted Chipita products optimum positioning
  • Managed the promotional budget assigned
  • Reported to the Area Manager on a weekly basis

ΑΝΔΡΕΑΣ ΠΑΡΑΛΟΠΟΥΛΟΣ

Education

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