The ABM will support the Brand Manager to drive growth of the brand within the Pet category through execution of the annual brand plan activity that has a consumer centric approach to communication and innovation for the brand.


Minimum Requirements    

Minimum Requirements:


Marketing Related degree or diploma
1-3 years relevant experience in a similar role and environment
Ideally with some FMCG experience


Key Skills:


Strong digital marketing expertise.
Strong people management skills – to enable strong collaboration with internal and external functions 
Strong administration skills and Microsoft skills (Excel, PPT etc)
Good ability to communicate across the business and across levels of authority 
Pro-active work ethic and growth mind-set


Duties & Responsibilities    

Brand Communication Support:


Provide support to the Brand Manager in his/her role.
Contribute to the development and execution of the annual brand strategy.
Play a key role in brand guardianship – ensuring all communications and materials adhere to brand guidelines
Execute and project manage agreed activities emanating from the marketing strategy and brand plans across a range of channels.
Conduct brand audits and competitor reviews for annual brand planning process
Develop agency briefs and manage some interaction with agencies and partners, including RCL FOODS internal in-house Studio
Assist in the identification and development of brand building ideas.
Support the management of digital content creation and social media content 
Closely monitor and analyse sales volumes, market share trends and competitive activity.
Budget management and monthly tracking
Campaign reporting and optimisation and share and present learnings with broader marketing team when appropriate


Brand Innovation Support:


The marketing strategy and brand plans across a range of channels.
Project management and leadership of small and medium innovation projects (quantified by the business as bronze, silver)
Co-project lead big innovation projects (Gold and platinum)
Work closely with project management team of specialists on BOSCARDS and Gate document process


Stakeholder Management:


Work closely with Customer & Customer Marketing team on execution of in-store initiatives and promotions
Work closely with CMI team to leverage consumer insights to support execution of marketing plans
3rd party agencies and in house studio


Administration:


Administer and manage budget, raising POs, invoices
Manage NPD gate documents and process
Maintain and safeguard records, reports and NPD files.


KPI’s:


Efficacy of support to the Brand Manager
Performance against standards and targets


Information Analysis, Management and Reporting:


Build trade insights through regular trade visits and interaction with Customer team
Build relationships with agency partners and assist with day-to -day management of account and campaigns


Deadliine:25th August,2025