A black rose is the ideal candidate. A black rose for this role is a result-driven digital marketer who has proven experience maximizing impact, traffic, and revenue for clients’ paid ad campaigns. They will have experience working successful PPC campaigns for a variety of clients spanning multiple industries. 
Must-Haves (Non-negotiables): 

Extensive knowledge & experience with Google Analytics, Google AdWords, and Facebook Ads Manager
Expert knowledge of ad copywriting, paid advertising networks, paid community advertising, keyword research, and landing page design 

ROLE DESCRIPTION

Plan, create, and manage PPC campaigns across a variety of channels
Keyword research and management to optimize bids (add PPC keywords and negative keywords)
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Stay on top of search engine and PPC industry trends
Assist with research and compiling data for proposals

QUALIFICATIONS:  

Extensive knowledge & experience with Google Analytics, Google AdWords, and Facebook Ads Manager
Expert knowledge of ad copywriting, paid advertising networks, paid community advertising, keyword research, and landing page design  
Advanced knowledge of Microsoft Excel and PowerPoint
Experience managing an MCC account
Know how to set up and run Google Ads & Facebook Ads accounts and  campaigns from scratch
PPC Campaign Analytics
  • Media
  • Advertising
  • Branding